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2024 Journal Article Brand purpose: a literature review and BEING implementation frameworkFrance, Cassandra, Gonzalez-Arcos, Claudia Fernanda, O’Rourke, Anne-Maree, Spry, Amanda and Bruce, Bronwyn (2024). Brand purpose: a literature review and BEING implementation framework. Journal of Product and Brand Management, ahead-of-print (ahead-of-print). doi: 10.1108/jpbm-08-2023-4663 |
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2020 Journal Article Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensionsFrance, Cassandra, Grace, Debra, Lo Iacono, Joseph and Carlini, Joan (2020). Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions. Journal of Brand Management, 27 (4), 466-480. doi: 10.1057/s41262-020-00194-7 |
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2016 Journal Article An integrated model of customer-brand engagement: Drivers and consequencesFrance, Cassandra, Merrilees, Bill and Miller, Dale (2016). An integrated model of customer-brand engagement: Drivers and consequences. Journal of Brand Management, 23 (2), 119-136. doi: 10.1057/bm.2016.4 |
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2024 Journal Article Interpersonal fundraising methods are associated with lower donation value over timeChapman, Cassandra M., Casey, James, Thottam, Aakash K. and France, Cassandra (2024). Interpersonal fundraising methods are associated with lower donation value over time. Nonprofit and Voluntary Sector Quarterly. doi: 10.1177/08997640241248029 |
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2024 Journal Article Internal customers creating value in the workplace: Conceptualising the internal customer perceived value (ICPV) modelLo Iacono, Joseph, Carlini, Joan, France, Cassandra and Grace, Debra (2024). Internal customers creating value in the workplace: Conceptualising the internal customer perceived value (ICPV) model. Journal of Strategic Marketing, 32 (5), 1-17. doi: 10.1080/0965254x.2024.2307982 |
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2024 Journal Article Unsustainable burgers? Deploying carbon footprint labels to enhance sustainability perceptions of animal-based food productsAng, Ming Yang Avon, Pontes, Nicolas and France, Cassandra (2024). Unsustainable burgers? Deploying carbon footprint labels to enhance sustainability perceptions of animal-based food products. Journal of Retailing and Consumer Services, 76 103567, 1-10. doi: 10.1016/j.jretconser.2023.103567 |
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2023 Journal Article The influence of health star rating labels on plant-based foods: the moderating role of consumers’ believabilityAng, Ming Yang Avon, Pontes, Nicolas and France, Cassandra (2023). The influence of health star rating labels on plant-based foods: the moderating role of consumers’ believability. Food Quality and Preference, 107 104827. doi: 10.1016/j.foodqual.2023.104827 |
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2023 Conference Publication Embracing brand vulnerability: systematic literature review and conceptualisationFrance, Cassandra, Previte, Josephine, Weerawardena, Jay, Popkowski-Leszczyc, Peter, Brodie, Roderick and Lin, Jinling (2023). Embracing brand vulnerability: systematic literature review and conceptualisation. ANZMAC 2023: Marketing for good, Dunedin, New Zealand, 4 - 6 December 2023. Dunedin, New Zealand: University of Otago. |
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2022 Conference Publication Planning for disaster: managing a values-based brand crisis: an abstractCaulton, Stuart, France, Cassandra and Pappu, Ravi (2022). Planning for disaster: managing a values-based brand crisis: an abstract. 2021 AMS Virtual Annual Conference and World Marketing Congress, Virtual, 1-4 June 2021. Cham, Switzerland: Springer Nature. doi: 10.1007/978-3-030-95346-1_190 |
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2020 Conference Publication Conceptualising a threshold concept in marketingFrance, Cassandra and Wallin, Ann (2020). Conceptualising a threshold concept in marketing. 21st Australia and New Zealand Marketing Conference, Winds of Change (ANZMAC 2019), Wellington, New Zealand, 2-4 December 2019. |
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2019 Journal Article Predicting intention to recycle on the basis of the theory of planned behaviourArli, Denni, Badejo, Abi, Carlini, Joan, France, Cassandra, Jebarajakirthy, Charles, Knox, Kathy, Pentecost, Robin, Perkins, Helen, Thaichon, Park, Sarker, Tapan and Wright, Owen (2019). Predicting intention to recycle on the basis of the theory of planned behaviour. International Journal of Nonprofit and Voluntary Sector Marketing, 25 (2) e1653. doi: 10.1002/nvsm.1653 |
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2019 Journal Article The corporate social responsibility (CSR) employer brand process: integrative review and comprehensive modelCarlini, Joan, Grace, Debra, France, Cassandra and Lo Iacono, Joseph (2019). The corporate social responsibility (CSR) employer brand process: integrative review and comprehensive model. Journal of Marketing Management, 35 (1-2), 182-205. doi: 10.1080/0267257X.2019.1569549 |
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2018 Journal Article Customer brand co-creation behavior: conceptualization and empirical validationFrance, Cassandra, Grace, Debra, Merrilees, Bill and Miller, Dale (2018). Customer brand co-creation behavior: conceptualization and empirical validation. Marketing Intelligence and Planning, 36 (3), 334-348. doi: 10.1108/MIP-10-2017-0266 |
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2016 Book Chapter The effect of offshore shifts on brand attitude and corporate imageFrance, Cassandra and Pope, Nigel (2016). The effect of offshore shifts on brand attitude and corporate image. Developments in marketing science: proceedings of the academy of marketing science. (pp. 305-308) Cham, Switzerland: Springer Cham. doi: 10.1007/978-3-319-24184-5_80 |
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2016 Conference Publication The effect of offshore shifts on brand attitude and corporate imageFrance, Cassandra and Pope, Nigel (2016). The effect of offshore shifts on brand attitude and corporate image. 16th Biennial World Marketing Congress on Looking Forward, Looking Back - Drawing on the Past to Shape the Future of Marketing, Melbourne Australia, 17-20 July 2013. Cham, Switzerland: Springer International. |
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2015 Journal Article Customer brand co-creation: a conceptual modelFrance, Cassandra, Merrilees, Bill and Miller, Dale (2015). Customer brand co-creation: a conceptual model. Marketing Intelligence & Planning, 33 (6), 848-864. doi: 10.1108/MIP-06-2014-0105 |
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2014 Conference Publication Customer brand co-creation – provocation or possibility?France, Cassandra, Merrilees, Bill and Miller, Dale (2014). Customer brand co-creation – provocation or possibility?. 9th Annual Global Brand Conference, Hertfordshire, United Kingdom, 9-11 April 2014. |
