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2020 Conference Publication Conceptualising a threshold concept in marketingFrance, Cassandra and Wallin, Ann (2020). Conceptualising a threshold concept in marketing. 21st Australia and New Zealand Marketing Conference, Winds of Change (ANZMAC 2019), Wellington, New Zealand, 2-4 December 2019. |
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2016 Conference Publication The effect of offshore shifts on brand attitude and corporate imageFrance, Cassandra and Pope, Nigel (2016). The effect of offshore shifts on brand attitude and corporate image. 16th Biennial World Marketing Congress on Looking Forward, Looking Back - Drawing on the Past to Shape the Future of Marketing, Melbourne Australia, 17-20 July 2013. Cham, Switzerland: Springer International. |
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2014 Conference Publication Customer brand co-creation – provocation or possibility?France, Cassandra, Merrilees, Bill and Miller, Dale (2014). Customer brand co-creation – provocation or possibility?. 9th Annual Global Brand Conference, Hertfordshire, United Kingdom, 9-11 April 2014. |
