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2025 Book Chapter Washing the Sustainable Development Goals: lessons from the greenwashing and woke washing literatureSpry, Amanda and France, Cassandra (2025). Washing the Sustainable Development Goals: lessons from the greenwashing and woke washing literature. The Elgar Companion to Marketing and the Sustainable Development Goals. (pp. 12-26) Edward Elgar Publishing. doi: 10.4337/9781035328208.00009 |
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2016 Book Chapter The effect of offshore shifts on brand attitude and corporate imageFrance, Cassandra and Pope, Nigel (2016). The effect of offshore shifts on brand attitude and corporate image. Developments in marketing science: proceedings of the academy of marketing science. (pp. 305-308) Cham, Switzerland: Springer Cham. doi: 10.1007/978-3-319-24184-5_80 |
