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2019 Journal Article Predicting intention to recycle on the basis of the theory of planned behaviourArli, Denni, Badejo, Abi, Carlini, Joan, France, Cassandra, Jebarajakirthy, Charles, Knox, Kathy, Pentecost, Robin, Perkins, Helen, Thaichon, Park, Sarker, Tapan and Wright, Owen (2019). Predicting intention to recycle on the basis of the theory of planned behaviour. International Journal of Nonprofit and Voluntary Sector Marketing, 25 (2) e1653. doi: 10.1002/nvsm.1653 |
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2019 Journal Article The corporate social responsibility (CSR) employer brand process: integrative review and comprehensive modelCarlini, Joan, Grace, Debra, France, Cassandra and Lo Iacono, Joseph (2019). The corporate social responsibility (CSR) employer brand process: integrative review and comprehensive model. Journal of Marketing Management, 35 (1-2), 182-205. doi: 10.1080/0267257X.2019.1569549 |
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2018 Journal Article Customer brand co-creation behavior: conceptualization and empirical validationFrance, Cassandra, Grace, Debra, Merrilees, Bill and Miller, Dale (2018). Customer brand co-creation behavior: conceptualization and empirical validation. Marketing Intelligence and Planning, 36 (3), 334-348. doi: 10.1108/MIP-10-2017-0266 |
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2016 Journal Article An integrated model of customer-brand engagement: Drivers and consequencesFrance, Cassandra, Merrilees, Bill and Miller, Dale (2016). An integrated model of customer-brand engagement: Drivers and consequences. Journal of Brand Management, 23 (2), 119-136. doi: 10.1057/bm.2016.4 |
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2015 Journal Article Customer brand co-creation: a conceptual modelFrance, Cassandra, Merrilees, Bill and Miller, Dale (2015). Customer brand co-creation: a conceptual model. Marketing Intelligence & Planning, 33 (6), 848-864. doi: 10.1108/MIP-06-2014-0105 |
