Overview
Availability
- Professor Peter Popkowski-Leszczyc is:
- Not available for supervision
- Media expert
Fields of research
Qualifications
- Bachelor of Science, New York University
- Masters (Coursework) of Business Administration, New York University
- Doctor of Philosophy, The University of Texas
Research interests
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Research Interests
Peter T.L. Popkowski Leszczyc is Professor of Marketing, Co-Lead of the Alliance of Social Impact Research Hub, Director of Higher Degree Research and a member of the School of Business Executive Team at the University of Queensland. His primary research interests include: Auctions (bidding behavior in auctions and auction mechanism design, Charity auctions, Application of controlled field experiments); Charity and Sustainability (charitable giving, Fundraising, Charity auctions, Cause related marketing, sustainable consumption); Retailing (Consumer shopping behavior, Robotics in retailing, Consumer search and influence of information on price formation, Pricing and price dispersion). He has published over 60 articles, including papers in top journals like, Marketing Science, Management Science, Journal of Marketing, Journal of Consumer Research, Product and Operations Management, Organizational Behaviour and Human Decision Processes, Journal of Retailing, International Journal of Research in Marketing and other outlets. Peter was the founder of CampusAuctionMarket.com, a local Internet auction site created for academic research purposes and charitable fundraising. CampusAuctionMarket raised over $4,000,000 for various charities.
Works
Search Professor Peter Popkowski-Leszczyc’s works on UQ eSpace
2000
Conference Publication
Going, going, gone! Determinants of bidding volume and selling prices in internet auctions
Häubl, Gerald and Popkowski Leszczyc, Peter T. L. (2000). Going, going, gone! Determinants of bidding volume and selling prices in internet auctions. Second INFORMS Marketing Science and the Internet Conference Exploring Understanding Consumer Behavior on the Internet, Los Angeles, CA USA, June 2000.
2000
Conference Publication
Measuring customer based brand equity using hierarchical Bayes methodology
Sinha, Ashish, Peter T.L. Popkowski Leszczyc and Pappu, Ravi (2000). Measuring customer based brand equity using hierarchical Bayes methodology. AMA Summer Educator’s Conference, USA, August 2000.
1998
Journal Article
Determining the effects of observed and unobserved heterogeneity on consumer brand choice
Popkowski Leszczyc, Peter T. L. and Bass, Frank M. (1998). Determining the effects of observed and unobserved heterogeneity on consumer brand choice. Applied Stochastic Models and Data Analysis, 14 (2-3), 95-115. doi: 10.1002/(SICI)1099-0747(199806)14:2%3C95::AID-ASM337%3E3.0.CO;2-%23
1997
Journal Article
Using customer satisfaction research for relationship marketing: a direct marketing approach
Gengler, Charles E. and Popkowski Leszczyc, Peter T.L. (1997). Using customer satisfaction research for relationship marketing: a direct marketing approach. Journal of Interactive Marketing, 11 (4), 36-41. doi: 10.1002/(SICI)1522-7138(199723)11:43.0.CO;2-X
1997
Journal Article
Store-switching behavior
Popkowski Leszczyc, Peter T. L. and Timmermans, Harry J. P. (1997). Store-switching behavior. Marketing Letters, 8 (2), 193-204. doi: 10.1023/A:1007910503617
1996
Journal Article
Joint estimates of purchase timing and brand switch tendency: results from a scanner panel data set of frequently purchased products
Gonul, F.F., Leszczyc, P.T.L.P. and Sugawara, T. (1996). Joint estimates of purchase timing and brand switch tendency: results from a scanner panel data set of frequently purchased products. Canadian Journal of Economics, 29 (Special Issue: Part 2 ), S501-S504. doi: 10.2307/136096
1996
Conference Publication
Multiple ways of measuring brand loyalty
Popkowski Leszczyc, Peter T. L. and Gönül, Füsun F. (1996). Multiple ways of measuring brand loyalty. 28th Annual Meeting of the Canadian Economics Association, Calgary, Canada, 10-13 June 1994. Ontario, Canada: University of Toronto Press. doi: 10.2307/136094
1991
Conference Publication
Investigating the Effects of Unobserved Heterogeneity in Stochastic Models of Consumer Choice: A Hazard Model Approach
Popkowski Leszczyc, Peter T. L. (1991). Investigating the Effects of Unobserved Heterogeneity in Stochastic Models of Consumer Choice: A Hazard Model Approach. University of Houston Marketing Symposium, Houston, TX United States, 1991.
1990
Journal Article
An empirical analysis of national and local advertising effect on price elasticity
Popkowski Leszczyc, Peter T.L. and Rao, Ram C. (1990). An empirical analysis of national and local advertising effect on price elasticity. Marketing Letters, 1 (2), 149-160. doi: 10.1007/BF00435298
1990
Journal Article
The effects of national and local advertising on price sensitivity
Rao, Ram and Popkowski Leszczyc, Peter (1990). The effects of national and local advertising on price sensitivity. Marketing Letters, 1 (2), 149-160.
Funding
Past funding
Supervision
Availability
- Professor Peter Popkowski-Leszczyc is:
- Not available for supervision
Supervision history
Current supervision
-
Doctor Philosophy
The adoption of service robots: A comparison between people-processing and possession-processing service settings
Principal Advisor
Other advisors: Dr Nicolas Pontes
-
Doctor Philosophy
Peer influence and Sustainable Purchases
Principal Advisor
Other advisors: Dr Cristyn Meath
-
Doctor Philosophy
Humanoid Social Robots in Retailing: Barriers to Consumer Use
Principal Advisor
Other advisors: Dr Nicolas Pontes
-
Doctor Philosophy
UNDERSTANDING THE E-WOM EFFECTS ON NON-PROFIT FUNDRAISING
Principal Advisor
Other advisors: Dr Cassandra Chapman
-
Doctor Philosophy
Consumer preference for a grocery store type due to the perception of local socio-economic benefits
Associate Advisor
Other advisors: Dr Nicolas Pontes
Completed supervision
-
2024
Doctor Philosophy
Humanoid Social Robots in Retailing: Barriers to Consumer Use
Principal Advisor
Other advisors: Dr Nicolas Pontes
Media
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