Overview
Background
Barbara’s research uses social psychological theory to solve real social problems. Over 19 years she has collaborated with a range of industry partners (e.g., Australian Red Cross Lifeblood; state police agencies) to design and evaluate theory-based solutions to problems as diverse as how to minimise bias in investigating allegations of sexual assault to how to maximise blood donor appointment attendance. She has over 100 peer reviewed publications including many focused on gender, prejudice, discrimination, and SoHO donor recruitment and retention that have been published in Annals of Behavioral Medicine, Psychology of Women Quarterly, Journal of Personality and Social Psychology, Law & Human Behavior, Transfusion, Transfusion Medicine Reviews and and other journals.
Availability
- Professor Barbara Masser is:
- Available for supervision
- Media expert
Fields of research
Qualifications
- Bachelor (Honours) of Arts, University of Kent
- Masters (Coursework) of Science, University of Kent
- Doctor of Philosophy, University of Kent
Research interests
-
Donor recruitment, retention, and health
We have a wide array of research taking places in donors of substances of human origin (SoHO - see https://research.psy.uq.edu.au/dorn/research/). if you are interested in why donors do what they do, how we can promote retention and how we can ensure our donors remain happy and healthy, then please get in contact so we can discuss your PhD options.
-
Perceptions and treatment of victims of sexual assault and intimate partner violence
Sexual assault and intimate partner violence remain some of the most under-reported and under-prosecuted crimes. We have explored the role of schemas and stereotypes in influencing identification of these forms of violence and in decision-making about these crimes. If you are interested in stereotypes and schemas and are interested in how we can improve outcomes for victims and survivors of these crimes, then please get in touch so we can discuss PhD options.
Research impacts
Barbara is the current Australian Red Cross Lifeblood Joint Chair in Donor Research. In this role she works closely with the Donor Research team in Research & Development at Lifeblood to design and execute research that results in change to business-as-usual practice.
Works
Search Professor Barbara Masser’s works on UQ eSpace
2022
Journal Article
Psychological impact of the COVID-19 pandemic on young professionals in blood banks and transfusion services: A global cross-sectional survey
Al-Riyami, Arwa Z., Masser, Barbara, Herczenik, Eszter, Arora, Satyam, Boateng, Lilian Antwi, Dinardo, Carla Luana, Hutchinson, Tyler, Ji, Yanli, Langi Sasongko, Syeldy, Tung, John-Paul and Panchatcharam, Sathiya Murthi (2022). Psychological impact of the COVID-19 pandemic on young professionals in blood banks and transfusion services: A global cross-sectional survey. Vox Sanguinis, 117 (5), 685-692. doi: 10.1111/vox.13236
2022
Other Outputs
Milk donors share their tips for expressing breast milk: Tips for Mums Project Results Summary
Hyde, Melissa K. and Masser, Barbara (2022). Milk donors share their tips for expressing breast milk: Tips for Mums Project Results Summary. Brisbane, QLD Australia: The University of Queensland.
2022
Journal Article
Motivators, facilitators, and barriers to blood donation in Australia by people from ethnic minority groups: perspectives of sub-Saharan African, East/South-East Asian, and Melanesian/Polynesian blood donors
Gahan, Luke, Masser, Barbara, Mwangi, Cecilia, Thorpe, Rachel and Davison, Tanya (2022). Motivators, facilitators, and barriers to blood donation in Australia by people from ethnic minority groups: perspectives of sub-Saharan African, East/South-East Asian, and Melanesian/Polynesian blood donors. Journal of Sociology, 58 (1), 95-112. doi: 10.1177/1440783321999462
2022
Journal Article
Rage donations and mobilization: understanding the effects of advocacy on collective giving responses
Chapman, Cassandra M., Lizzio‐Wilson, Morgana, Mirnajafi, Zahra, Masser, Barbara M. and Louis, Winnifred R. (2022). Rage donations and mobilization: understanding the effects of advocacy on collective giving responses. British Journal of Social Psychology, 61 (3), 882-906. doi: 10.1111/bjso.12522
2022
Journal Article
A review of whole‐blood donors' willingness, motives, barriers and interventions related to donating another substance of human origin
Hyde, Melissa K., Masser, Barbara M. and Coundouris, Sarah P. (2022). A review of whole‐blood donors' willingness, motives, barriers and interventions related to donating another substance of human origin. Transfusion Medicine, 32 (2), 95-114. doi: 10.1111/tme.12849
2022
Journal Article
It is about who you know (and how you help them): insights from staff and donors about how to recruit and retain a panel of committed anti‐D donors
Thorpe, Rachel, Kruse, Sarah P. and Masser, Barbara M. (2022). It is about who you know (and how you help them): insights from staff and donors about how to recruit and retain a panel of committed anti‐D donors. Vox Sanguinis, 117 (5), 664-670. doi: 10.1111/vox.13242
2021
Other Outputs
Rapid review of unrelated stem cell donor retention and loss
Hyde, Melissa K. and Masser, Barbara (2021). Rapid review of unrelated stem cell donor retention and loss. Brisbane, QLD, Australia: The University of Queensland.
2021
Journal Article
Australian perspectives on opt-in and opt-out consent systems for deceased organ donation
Hyde, Melissa K., Masser, Barbara M., Edwards, Abigail R. A. and Ferguson, Eamonn (2021). Australian perspectives on opt-in and opt-out consent systems for deceased organ donation. Progress in Transplantation, 31 (4), 357-367. doi: 10.1177/15269248211046023
2021
Journal Article
Guided by the rape schema: the influence of event order on how jurors evaluate the victim’s testimony in cases of rape
Lee, Harrison D. H., McKimmie, Blake M., Masser, Barbara M. and Tangen, Jason M. (2021). Guided by the rape schema: the influence of event order on how jurors evaluate the victim’s testimony in cases of rape. Psychology, Crime & Law, 29 (1), 1-31. doi: 10.1080/1068316x.2021.1984483
2021
Journal Article
Willingness of blood donors in Australia to provide additional data and blood sample for health research
Karki, Surendra, Gemelli, Carley N., Davison, Tanya E., Masser, Barbara M., Marks, Denese C., Bell, Katy, Liu, Bette, Hayen, Andrew, Hurk, Katja and Irving, David O. (2021). Willingness of blood donors in Australia to provide additional data and blood sample for health research. Transfusion, 61 (10) trf.16629, 1-7. doi: 10.1111/trf.16629
2021
Journal Article
Guiding the development and implementation of interventions in transfusion medicine: The intervention mapping protocol
Thijsen, Amanda, Waller, Daniel, Masser, Barbara and Davison, Tanya E. (2021). Guiding the development and implementation of interventions in transfusion medicine: The intervention mapping protocol. Transfusion, 61 (10), 2809-2812. doi: 10.1111/trf.16632
2021
Journal Article
The vasovagal reaction experience among blood donors: a qualitative study of factors that affect donor return
Thijsen, Amanda, Thorpe, Rachel, Davison, Tanya E., Nguyen, Lilly and Masser, Barbara (2021). The vasovagal reaction experience among blood donors: a qualitative study of factors that affect donor return. Social Science and Medicine, 282 114142, 114142. doi: 10.1016/j.socscimed.2021.114142
2021
Journal Article
Improving the donation experience and reducing venipuncture pain by addressing fears among whole‐blood and plasma donors
Gilchrist, Philippe T., Thijsen, Amanda, Masser, Barbara M., France, Christopher R. and Davison, Tanya E. (2021). Improving the donation experience and reducing venipuncture pain by addressing fears among whole‐blood and plasma donors. Transfusion, 61 (7), 2107-2115. doi: 10.1111/trf.16407
2021
Journal Article
Motivators of and barriers to becoming a COVID-19 convalescent plasma donor: A survey study
Masser, Barbara M., Ferguson, Eamonn, Thorpe, Rachel, Lawrence, Claire, Davison, Tanya E., Hoad, Veronica and Gosbell, Iain B. (2021). Motivators of and barriers to becoming a COVID-19 convalescent plasma donor: A survey study. Transfusion Medicine, 31 (3), 176-185. doi: 10.1111/tme.12753
2021
Journal Article
Simple reciprocal fairness message to enhance non-donor’s willingness to donate blood
Ferguson, Eamonn, Edwards, Abigail R A and Masser, Barbara M (2021). Simple reciprocal fairness message to enhance non-donor’s willingness to donate blood. Annals of Behavioral Medicine, 56 (1), 89-99. doi: 10.1093/abm/kaab026
2021
Journal Article
Still willing and able to contribute: donor perspectives on donating blood in later life
Thorpe, Rachel, Masser, Barbara M., Nguyen, Lilly and Davison, Tanya E. (2021). Still willing and able to contribute: donor perspectives on donating blood in later life. ISBT Science Series, 16 (2), 139-146. doi: 10.1111/voxs.12634
2021
Journal Article
Examining knowledge translation in blood donor research: a review of vasovagal reaction literature
Thijsen, Amanda, Masser, Barbara, Davison, Tanya E., Kruse, Sarah P. and Williamson, Anna (2021). Examining knowledge translation in blood donor research: a review of vasovagal reaction literature. Transfusion, 61 (6), 1772-1779. doi: 10.1111/trf.16391
2021
Journal Article
Long‐term return and donation pattern of those who begin donating at different ages: a retrospective cohort analysis of blood donors in Australia
Priyono, Agus, Masser, Barbara M., Dyda, Amalie, Davison, Tanya E., Irving, David O. and Karki, Surendra (2021). Long‐term return and donation pattern of those who begin donating at different ages: a retrospective cohort analysis of blood donors in Australia. Transfusion, 61 (3), 799-810. doi: 10.1111/trf.16187
2021
Journal Article
Lay understandings of the structure of intimate partner violence in relationships: an analysis of behavioral clustering patterns
Minto, Kiara, Masser, Barbara and Louis, Winnifred (2021). Lay understandings of the structure of intimate partner violence in relationships: an analysis of behavioral clustering patterns. Journal of Interpersonal Violence, 37 (13-14) 0886260520986276, 886260520986276-NP10831. doi: 10.1177/0886260520986276
2021
Other Outputs
Generosity in times of crisis: Australian helping behaviours during the COVID-19 pandemic
Chapman, Cassandra M., Scaife, Wendy, Masser, Barbara M., Balczun, Marie and Holmes McHugh, Lucy (2021). Generosity in times of crisis: Australian helping behaviours during the COVID-19 pandemic. Generosity in Times of Crisis Indianapolis, IN, United States: Global Generosity Research.
Funding
Current funding
Supervision
Availability
- Professor Barbara Masser is:
- Available for supervision
Before you email them, read our advice on how to contact a supervisor.
Supervision history
Current supervision
-
Doctor Philosophy
An Application of Psychological Ownership in Blood Donation
Principal Advisor
Other advisors: Professor Fiona Barlow, Dr Cassandra Chapman
-
Doctor Philosophy
An Application of Psychological Ownership in Blood Donation
Principal Advisor
Other advisors: Professor Fiona Barlow, Dr Cassandra Chapman
-
Doctor Philosophy
An Application of Psychological Ownership in Blood Donation
Principal Advisor
Other advisors: Professor Fiona Barlow, Dr Cassandra Chapman
-
Doctor Philosophy
An examination of men's social reactions to disclosures of non-physical intimate partner violence
Principal Advisor
Other advisors: Professor Fiona Barlow, Associate Professor James Kirby
-
Doctor Philosophy
The Role of Electronic Word of Mouth (eWOM) for Blood Donor Motivation and Recruitment among the ethnic majority and Chinese ethnic minority in Australia
Principal Advisor
Other advisors: Dr Faiza El-Higzi
-
Doctor Philosophy
Investigating Perceptions of Gender Harassment in the Workplace
Principal Advisor
Other advisors: Professor Fiona Barlow
-
Doctor Philosophy
Investigating Perceptions of Co-worker Gender Harassment in the Workplace
Principal Advisor
Other advisors: Professor Fiona Barlow
-
Doctor Philosophy
Closed veins: understanding the experiences and psychosocial impact of permanent deferral in older donors
Associate Advisor
Other advisors: Associate Professor Theresa Scott
Completed supervision
-
2025
Doctor Philosophy
An Application of Psychological Ownership in Blood Donation
Principal Advisor
Other advisors: Professor Fiona Barlow, Dr Cassandra Chapman
-
2021
Doctor Philosophy
The Role of Idealising Jealousy in Inhibiting the Identification of and Response to Non-Physical Intimate Partner Violence: A Schema Theory Approach
Principal Advisor
Other advisors: Professor Winnifred Louis
-
-
2020
Doctor Philosophy
The Impact of Gender Stereotypes on Perceptions of, and Responses to, Same-Sex Intimate Partner Violence
Principal Advisor
-
2017
Doctor Philosophy
Why can't we all just get along? A social psychological examination of women's intra-gender hostility
Principal Advisor
Other advisors: Professor Matthew Hornsey
-
2011
Doctor Philosophy
Maintaining the Status Quo through Ambivalent Attitudes towards Men: The Uniques Roles of Benevolence and Hostility
Principal Advisor
-
2011
Doctor Philosophy
Working mothers and workplace discrimination: the role of prescriptive stereotypes, neosexism and status threat.
Principal Advisor
-
2011
Doctor Philosophy
Promoting intergroup contact through the timing of disclosure of a sexual minority status
Principal Advisor
-
2010
Doctor Philosophy
Just because you lead us, it doesn't mean we have to like you: How can anti-norm leaders mitigate negative evaluations from their group members?
Principal Advisor
Other advisors: Professor Kelly Fielding
-
2008
Doctor Philosophy
Managing Employment Status Diversity In The Australian Defence Force: The Critical Role Of Group Representation
Principal Advisor
-
2022
Doctor Philosophy
Understanding the Impact of Schemas on Victim Credibility in Rape Trials
Associate Advisor
Other advisors: Professor Jason Tangen, Professor Blake McKimmie
-
2019
Doctor Philosophy
Toward a triadic understanding of charitable giving: How donors, beneficiaries, fundraisers, and social contexts influence donation decisions
Associate Advisor
Other advisors: Professor Winnifred Louis
-
2017
Doctor Philosophy
Enhancing the Quality of Jury Decision-Making through Jury Instruction Simplification
Associate Advisor
Other advisors: Professor Blake McKimmie
-
2013
Doctor Philosophy
Examining the therapeutic effect of gardens and gardening activities for older adults residing in the community and in aged-care facilities
Associate Advisor
Other advisors: Professor Nancy Pachana
-
2013
Doctor Philosophy
Growing Future Leaders: The Development of Leadership Aspirations
Associate Advisor
-
2011
Doctor Philosophy
Responses to Employees with Disabilities: An Analysis of Context, Stereotypes, Emotions and Behavioural Tendencies
Associate Advisor
Other advisors: Professor Jolanda Jetten, Professor Winnifred Louis
-
2010
Doctor Philosophy
An investigation of the impact of note taking on the quality of mock jurors' decisions
Associate Advisor
Other advisors: Professor Blake McKimmie
-
2009
Doctor Philosophy
How do we respond to and cope with (repeated) exposure to death in TV news? Desensitisation or personalisation: An application of Terror Managment Theory
Associate Advisor
Media
Enquiries
Contact Professor Barbara Masser directly for media enquiries about:
- Blood donor recruitment
- Blood donors - psychology
- Discrimination - psychology
- Discrimination and psychology
- Gender - social psychology
- Gender equity
- Homophobia
- Prejudice and psychology
- Psychology of blood donation
- Sexism
- Sexual harassment
- Social psychology
- Women and work
Need help?
For help with finding experts, story ideas and media enquiries, contact our Media team: