Professor Barbara Masser
Professor

Barbara Masser

Email: 
Phone: 
+61 7 336 56373

Background

Barbara’s research uses social psychological theory to solve real social problems. Over 19 years she has collaborated with a range of industry partners (e.g., Australian Red Cross Lifeblood; state police agencies) to design and evaluate theory-based solutions to problems as diverse as how to minimise bias in investigating allegations of sexual assault to how to maximise blood donor appointment attendance. She has over 100 peer reviewed publications including many focused on gender, prejudice, discrimination, and SoHO donor recruitment and retention that have been published in Annals of Behavioral Medicine, Psychology of Women Quarterly, Journal of Personality and Social Psychology, Law & Human Behavior, Transfusion, Transfusion Medicine Reviews and and other journals.

Availability

Professor Barbara Masser is:
Available for supervision
Media expert

Fields of research

Clinical sciences Psychology

Qualifications

  • Bachelor (Honours) of Arts, University of Kent
  • Masters (Coursework) of Science, University of Kent
  • Doctor of Philosophy, University of Kent

Research interests

  • Donor recruitment, retention, and health

    We have a wide array of research taking places in donors of substances of human origin (SoHO - see https://research.psy.uq.edu.au/dorn/research/). if you are interested in why donors do what they do, how we can promote retention and how we can ensure our donors remain happy and healthy, then please get in contact so we can discuss your PhD options.

  • Perceptions and treatment of victims of sexual assault and intimate partner violence

    Sexual assault and intimate partner violence remain some of the most under-reported and under-prosecuted crimes. We have explored the role of schemas and stereotypes in influencing identification of these forms of violence and in decision-making about these crimes. If you are interested in stereotypes and schemas and are interested in how we can improve outcomes for victims and survivors of these crimes, then please get in touch so we can discuss PhD options.

Research impacts

Barbara is the current Australian Red Cross Lifeblood Joint Chair in Donor Research. In this role she works closely with the Donor Research team in Research & Development at Lifeblood to design and execute research that results in change to business-as-usual practice.

Search Professor Barbara Masser’s works on UQ eSpace

199 works between 1996 and 2025
All (199) Journal Article (149) Book Chapter (7) Conference Publication (28) Book (2) Other Outputs (13)

61 - 80 of 199 works

2020

Journal Article

Assessing the impact of an automated web‐based motivational interview on the intention and return behavior of Australian O‐negative donors

Jensen, Kyle S., Masser, Barbara M., Davison, Tanya E., Van Dyke, Nina, France, Janis L. and France, Christopher R. (2020). Assessing the impact of an automated web‐based motivational interview on the intention and return behavior of Australian O‐negative donors. Transfusion, 61 (4) trf.16234, 1122-1133. doi: 10.1111/trf.16234

Assessing the impact of an automated web‐based motivational interview on the intention and return behavior of Australian O‐negative donors

2020

Journal Article

Determinants of community members' willingness to donate stool for faecal microbiota transplantation

Hyde, Melissa K. and Masser, Barbara M. (2020). Determinants of community members' willingness to donate stool for faecal microbiota transplantation. PLoS One, 15 (12) e0243751, e0243751. doi: 10.1371/journal.pone.0243751

Determinants of community members' willingness to donate stool for faecal microbiota transplantation

2020

Journal Article

A branded bandage is worth a thousand words: blood branded bandages signal men’s generosity and morality

Lam, Michael, Masser, Barbara M. and Dixson, Barnaby J.W. (2020). A branded bandage is worth a thousand words: blood branded bandages signal men’s generosity and morality. Vox Sanguinis, 116 (4) vox.13018, 388-396. doi: 10.1111/vox.13018

A branded bandage is worth a thousand words: blood branded bandages signal men’s generosity and morality

2020

Journal Article

The impact of schemas on decision-making in cases involving allegations of sexual violence

McKimmie, Blake M., Masser, Barbara M., Nitschke, Faye, Lee, Harrison and Schuller, Regina A. (2020). The impact of schemas on decision-making in cases involving allegations of sexual violence. Current Issues in Criminal Justice, 32 (4), 1-20. doi: 10.1080/10345329.2020.1829780

The impact of schemas on decision-making in cases involving allegations of sexual violence

2020

Other Outputs

Rapid Evidence Summary: Using Humour to Reduce Negative Emotional Reactions to Unappealing Topics

Edwards, Abigail, Hyde, Melissa K. and Masser, Barbara (2020). Rapid Evidence Summary: Using Humour to Reduce Negative Emotional Reactions to Unappealing Topics. Brisbane, QLD Australia: The University of Queensland.

Rapid Evidence Summary: Using Humour to Reduce Negative Emotional Reactions to Unappealing Topics

2020

Journal Article

Eligible blood donors’ decisions about donating stool for fecal microbiota transplantation: Does ambivalence play a role?

Hyde, Melissa K. and Masser, Barbara M. (2020). Eligible blood donors’ decisions about donating stool for fecal microbiota transplantation: Does ambivalence play a role?. Transfusion, 61 (2), 474-483. doi: 10.1111/trf.16109

Eligible blood donors’ decisions about donating stool for fecal microbiota transplantation: Does ambivalence play a role?

2020

Journal Article

Gone, but haven't forgotten: insights on plasmapheresis donation from lapsed donors

Thorpe, Rachel, Nguyen, Lilly, Masser, Barbara M., Van Dyke, Nina and Davison, Tanya E. (2020). Gone, but haven't forgotten: insights on plasmapheresis donation from lapsed donors. Vox Sanguinis, 116 (3) 13006, 281-287. doi: 10.1111/vox.13006

Gone, but haven't forgotten: insights on plasmapheresis donation from lapsed donors

2020

Journal Article

Exploring predictors of Australian community members' blood donation intentions and blood donation-related behavior during the COVID-19 pandemic

Masser, Barbara M., Hyde, Melissa K and Ferguson, Eamonn (2020). Exploring predictors of Australian community members' blood donation intentions and blood donation-related behavior during the COVID-19 pandemic. Transfusion, 60 (12) trf.16067, 2907-2917. doi: 10.1111/trf.16067

Exploring predictors of Australian community members' blood donation intentions and blood donation-related behavior during the COVID-19 pandemic

2020

Journal Article

The Impact of Temporal Trajectories of Emotional Experience on Blood Donor Return

van Dongen, Anne, Williams, Lisa A., Masser, Barbara M., Briggs, Nancy, Thijsen, Amanda and Davison, Tanya E. (2020). The Impact of Temporal Trajectories of Emotional Experience on Blood Donor Return. Annals of Behavioral Medicine, 55 (7), 686-692. doi: 10.1093/abm/kaaa067

The Impact of Temporal Trajectories of Emotional Experience on Blood Donor Return

2020

Other Outputs

Rapid Evidence Summary: Shame and Embarrassment in Stool and Sperm Donation

Edwards, Abigail, Hyde, Melissa K. and Masser, Barbara (2020). Rapid Evidence Summary: Shame and Embarrassment in Stool and Sperm Donation. Brisbane, QLD Australia: The University of Queensland.

Rapid Evidence Summary: Shame and Embarrassment in Stool and Sperm Donation

2020

Journal Article

Offering new and returned donors the option to give plasma: implications for donor retention and donor adverse events

Thijsen, Amanda, Davison, Tanya E., Speedy, Joanna, Hoad, Veronica and Masser, Barbara (2020). Offering new and returned donors the option to give plasma: implications for donor retention and donor adverse events. Vox Sanguinis, 116 (3) vox.12977, 273-280. doi: 10.1111/vox.12977

Offering new and returned donors the option to give plasma: implications for donor retention and donor adverse events

2020

Journal Article

Identifying nonphysical intimate partner violence in relationships: the role of beliefs and schemas

Minto, Kiara, Masser, Barbara M. and Louis, Winnifred R. (2020). Identifying nonphysical intimate partner violence in relationships: the role of beliefs and schemas. Journal of Interpersonal Violence, 37 (5-6), 886260520938505-2442. doi: 10.1177/0886260520938505

Identifying nonphysical intimate partner violence in relationships: the role of beliefs and schemas

2020

Journal Article

Blood donation and the global COVID-19 pandemic: areas for social science research

Haw, Jennie, Holloway, Kelly, Masser, Barbara M., Merz, Eva-Maria and Thorpe, Rachel (2020). Blood donation and the global COVID-19 pandemic: areas for social science research. Vox Sanguinis, 116 (4) vox.12974, 363-365. doi: 10.1111/vox.12974

Blood donation and the global COVID-19 pandemic: areas for social science research

2020

Journal Article

You’re making us all look bad: sexism moderates women’s experience of collective threat and intra-gender hostility toward traditional and non-traditional female subtypes

Lizzio-Wilson, Morgana, Masser, Barbara M., Hornsey, Matthew J. and Iyer, Aarti (2020). You’re making us all look bad: sexism moderates women’s experience of collective threat and intra-gender hostility toward traditional and non-traditional female subtypes. Group Processes and Intergroup Relations, 24 (8), 1486-1514. doi: 10.1177/1368430220913610

You’re making us all look bad: sexism moderates women’s experience of collective threat and intra-gender hostility toward traditional and non-traditional female subtypes

2020

Journal Article

Reduced risk of vasovagal reactions in Australian whole blood donors after national implementation of applied muscle tension and water loading

Thijsen, Amanda, Masser, Barbara and Davison, Tanya E. (2020). Reduced risk of vasovagal reactions in Australian whole blood donors after national implementation of applied muscle tension and water loading. Transfusion, 60 (5) trf.15701, 918-921. doi: 10.1111/trf.15701

Reduced risk of vasovagal reactions in Australian whole blood donors after national implementation of applied muscle tension and water loading

2020

Journal Article

Thank you for donating: a survey of Australian donorsʼ and nondonorsʼ orientations toward noncash incentives for blood donation

Van Dyke, Nina, Chell, Kathleen, Masser, Barbara, Kruse, Sarah P., Gemelli, Carley N., Jensen, Kyle and Davison, Tanya E. (2020). Thank you for donating: a survey of Australian donorsʼ and nondonorsʼ orientations toward noncash incentives for blood donation. Transfusion, 60 (7) trf.15806, 1454-1462. doi: 10.1111/trf.15806

Thank you for donating: a survey of Australian donorsʼ and nondonorsʼ orientations toward noncash incentives for blood donation

2020

Journal Article

Identity motives in charitable giving: explanations for charity preferences from a global donor survey

Chapman, Cassandra M., Masser, Barbara M. and Louis, Winnifred R. (2020). Identity motives in charitable giving: explanations for charity preferences from a global donor survey. Psychology and Marketing, 37 (9) mar.21362, 1277-1291. doi: 10.1002/mar.21362

Identity motives in charitable giving: explanations for charity preferences from a global donor survey

2020

Journal Article

Bringing new plasma donors back: testing the efficacy of telephone and e‐mail communications with first‐time donors

Thorpe, Rachel, Masser, Barbara M., Nguyen, Lilly, Gemelli, Carley N. and Davison, Tanya E. (2020). Bringing new plasma donors back: testing the efficacy of telephone and e‐mail communications with first‐time donors. Transfusion, 60 (7) trf.15787, 1463-1469. doi: 10.1111/trf.15787

Bringing new plasma donors back: testing the efficacy of telephone and e‐mail communications with first‐time donors

2020

Journal Article

Understanding donation frequency: insights from current plasma donors : Donor insights into plasma donation frequency

Thorpe, Rachel, Masser, Barbara M., Nguyen, Lilly and Davison, Tanya E. (2020). Understanding donation frequency: insights from current plasma donors : Donor insights into plasma donation frequency. Vox Sanguinis, 115 (2) vox.12861, 174-181. doi: 10.1111/vox.12861

Understanding donation frequency: insights from current plasma donors : Donor insights into plasma donation frequency

2020

Journal Article

Positive aging benefits of home and community gardening activities: older adults report enhanced self-esteem, productive endeavours, social engagement and exercise

Scott, Theresa L., Masser, Barbara M. and Pachana, Nancy A. (2020). Positive aging benefits of home and community gardening activities: older adults report enhanced self-esteem, productive endeavours, social engagement and exercise. SAGE Open Medicine, 8, 205031212090173. doi: 10.1177/2050312120901732

Positive aging benefits of home and community gardening activities: older adults report enhanced self-esteem, productive endeavours, social engagement and exercise

Current funding

  • 2025
    Investigating the Role of Partners as Social Support for Human Milk Donors
    South Australian Health and Medical Research Institute Limited
    Open grant
  • 2024 - 2026
    The BRAVE Project - BReAking resistance, designing a short in-situ interVEntion to help non-donors overcome blood donation distress
    Australian Red Cross Lifeblood
    Open grant
  • 2024 - 2028
    Collaborative Research and Research Chair Agreement
    Australian Red Cross Lifeblood
    Open grant
  • 2024 - 2026
    Engaging the over 50s to ensure the sustainability of our blood supply
    ARC Linkage Projects
    Open grant
  • 2023 - 2028
    Optimising human milk nutrition to improve the long-term health of preterm infants (NHMRC Centres of Research Excellence led by The University of Adelaide)
    University of Adelaide
    Open grant
  • 2023 - 2028
    Infectious pathogens and associated risk factors in blood donors: protecting the blood supply while providing a window into the wider community (NHMRC Partnership Projects Grant led by UNSW)
    University of New South Wales
    Open grant
  • 2022 - 2026
    ARC Training Centre for Behavioural Insights for Technology Adoption (BITA) (ARC Industrial Transformation Training Centre Administered by QUT)
    Queensland University of Technology
    Open grant
  • 2022 - 2027
    Donor Health and Behaviour
    National Institute for Health Research UK
    Open grant

Past funding

  • 2022 - 2025
    Engaging ethnic minority and majority blood donors in donor recruitment
    ARC Linkage Projects
    Open grant
  • 2018 - 2023
    Protecting the blood supply against infectious disease by strengthening the evidence base that guides donor selection and screening policy (NHMRC Partnership Project administered by UNSW )
    University of New South Wales
    Open grant
  • 2018 - 2024
    Australian Red Cross Blood Service Chair in Donor Behaviour
    Australian Red Cross Blood Service
    Open grant
  • 2015 - 2019
    The emotional psychology of blood donors: understanding and using the affective key to donor return (ARC Linkage Project administered by the University of New South Wales)
    University of New South Wales
    Open grant
  • 2012 - 2015
    Overcoming the Impact of Situationally Induced Anxiety
    Australian Red Cross Blood Service
    Open grant
  • 2012 - 2014
    Rape victims on trial: Understanding police officers' and jurors' beliefs about sexual assault, victims, and perpetrators.
    ARC Discovery Projects
    Open grant
  • 2010 - 2015
    The initiation and maintenance of plasma and platelet donation in Australia: An analysis of the role of donor identity and commitment
    ARC Linkage Projects
    Open grant
  • 2010 - 2011
    Managing vasovagal reactions among young first-time blood donors
    Australian Red Cross Blood Service
    Open grant
  • 2009
    Understanding and diminishing the impact of stereotypes about female victims of sexual assault
    UQ External Support Enabling Grant
    Open grant
  • 2007 - 2009
    Understand the reactions of blood donors and recipients to an avian influenza pandemic
    Australian Red Cross Blood Service
    Open grant
  • 2004 - 2007
    Recruiting and retaining Australian blood donors: A social-psychological analysis of the role of attitudes, identity, and norms
    ARC Linkage Projects
    Open grant
  • 2004
    Predictors of new donor return rates to the Australian Red Cross Blood Service
    Australian Red Cross Blood Service
    Open grant
  • 2004 - 2005
    Recruiting and Retaining Blood Donors: A Social-Psychological Analysis
    UQ FirstLink Scheme
    Open grant
  • 2004 - 2006
    Understanding reactions to diversity initiatives in organizations: An intergroup perspective.
    ARC Discovery Projects
    Open grant
  • 2002 - 2004
    Detecting and eliminating 'backlash': A social identity perspective.
    UQ New Staff Research Start-Up Fund
    Open grant
  • 2001 - 2003
    Sustainable natural resource management in rural communities: a social-psychological analysis of relationships among attitudes, norms and practices
    ARC Collaborative Grant (SPIRT)
    Open grant
  • 2001
    When will the stereotypes of the prejudiced rebound and be expressed?
    UQ Early Career Researcher
    Open grant

Availability

Professor Barbara Masser is:
Available for supervision

Before you email them, read our advice on how to contact a supervisor.

Supervision history

Current supervision

  • Doctor Philosophy

    An examination of men's social reactions to disclosures of non-physical intimate partner violence

    Principal Advisor

    Other advisors: Professor Fiona Barlow, Associate Professor James Kirby

  • Doctor Philosophy

    The Role of Electronic Word of Mouth (eWOM) for Blood Donor Motivation and Recruitment among the ethnic majority and Chinese ethnic minority in Australia

    Principal Advisor

    Other advisors: Dr Faiza El-Higzi

  • Doctor Philosophy

    Investigating Perceptions of Gender Harassment in the Workplace

    Principal Advisor

    Other advisors: Professor Fiona Barlow

  • Doctor Philosophy

    Investigating Perceptions of Co-worker Gender Harassment in the Workplace

    Principal Advisor

    Other advisors: Professor Fiona Barlow

  • Doctor Philosophy

    An Application of Psychological Ownership in Blood Donation

    Principal Advisor

    Other advisors: Professor Fiona Barlow, Dr Cassandra Chapman

  • Doctor Philosophy

    An Application of Psychological Ownership in Blood Donation

    Principal Advisor

    Other advisors: Professor Fiona Barlow, Dr Cassandra Chapman

  • Doctor Philosophy

    An Application of Psychological Ownership in Blood Donation

    Principal Advisor

    Other advisors: Professor Fiona Barlow, Dr Cassandra Chapman

  • Doctor Philosophy

    Closed veins: understanding the experiences and psychosocial impact of permanent deferral in older donors

    Associate Advisor

    Other advisors: Associate Professor Theresa Scott

Completed supervision

Enquiries

Contact Professor Barbara Masser directly for media enquiries about:

  • Blood donor recruitment
  • Blood donors - psychology
  • Discrimination - psychology
  • Discrimination and psychology
  • Gender - social psychology
  • Gender equity
  • Homophobia
  • Prejudice and psychology
  • Psychology of blood donation
  • Sexism
  • Sexual harassment
  • Social psychology
  • Women and work

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