Overview
Background
Barbara’s research uses social psychological theory to solve real social problems. Over 19 years she has collaborated with a range of industry partners (e.g., Australian Red Cross Lifeblood; state police agencies) to design and evaluate theory-based solutions to problems as diverse as how to minimise bias in investigating allegations of sexual assault to how to maximise blood donor appointment attendance. She has over 100 peer reviewed publications including many focused on gender, prejudice, discrimination, and SoHO donor recruitment and retention that have been published in Annals of Behavioral Medicine, Psychology of Women Quarterly, Journal of Personality and Social Psychology, Law & Human Behavior, Transfusion, Transfusion Medicine Reviews and and other journals.
Availability
- Professor Barbara Masser is:
- Available for supervision
- Media expert
Fields of research
Qualifications
- Bachelor (Honours) of Arts, University of Kent
- Masters (Coursework) of Science, University of Kent
- Doctor of Philosophy, University of Kent
Research interests
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Donor recruitment, retention, and health
We have a wide array of research taking places in donors of substances of human origin (SoHO - see https://research.psy.uq.edu.au/dorn/research/). if you are interested in why donors do what they do, how we can promote retention and how we can ensure our donors remain happy and healthy, then please get in contact so we can discuss your PhD options.
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Perceptions and treatment of victims of sexual assault and intimate partner violence
Sexual assault and intimate partner violence remain some of the most under-reported and under-prosecuted crimes. We have explored the role of schemas and stereotypes in influencing identification of these forms of violence and in decision-making about these crimes. If you are interested in stereotypes and schemas and are interested in how we can improve outcomes for victims and survivors of these crimes, then please get in touch so we can discuss PhD options.
Research impacts
Barbara is the current Australian Red Cross Lifeblood Joint Chair in Donor Research. In this role she works closely with the Donor Research team in Research & Development at Lifeblood to design and execute research that results in change to business-as-usual practice.
Works
Search Professor Barbara Masser’s works on UQ eSpace
2023
Journal Article
Prevalence of blood donation eligibility in Australia: a population survey
Mowat, Yasmin, Hoad, Veronica, Haire, Bridget, Masser, Barbara, Kaldor, John, Heywood, Anita, Thorpe, Rachel, McManus, Hamish and McGregor, Skye (2023). Prevalence of blood donation eligibility in Australia: a population survey. Transfusion, 63 (8), 1519-1527. doi: 10.1111/trf.17474
2023
Journal Article
Psychological ownership and identity motives in blood donation
Edwards, Abigail R.‐A., Masser, Barbara M. and Barlow, Fiona K. (2023). Psychological ownership and identity motives in blood donation. Vox Sanguinis, 118 (8), 616-623. doi: 10.1111/vox.13479
2023
Journal Article
Experiences of knowledge translation among researchers in transfusion medicine: findings from an international survey study
Thijsen, Amanda, Williamson, Anna, Davison, Tanya E. and Masser, Barbara (2023). Experiences of knowledge translation among researchers in transfusion medicine: findings from an international survey study. Transfusion, 63 (8), 1463-1471. doi: 10.1111/trf.17466
2023
Journal Article
The health impacts of blood donation: a systematic review of donor and non-donor perceptions
Thorpe, Rachel, Masser, Barbara, Coundouris, Sarah, Hyde, Melissa, Kruse, Sarah P. and Davison, Tanya E. (2023). The health impacts of blood donation: a systematic review of donor and non-donor perceptions. Blood Transfusion, 22 (1), 7-19. doi: 10.2450/BloodTransfus.494
2023
Book Chapter
The champion effect in peer-to-peer fundraising
Chapman, Cassandra M., Masser, Barbara M. and Louis, Winnifred R. (2023). The champion effect in peer-to-peer fundraising. The Fundraising Reader. (pp. 263-266) London, United Kingdom: Routledge. doi: 10.4324/9781003145936-56
2023
Book Chapter
Neglected fundraisers in the charitable triad
Chapman, Cassandra M., Louis, Winnifred R., Masser, Barbara M. and Thomas, Emma F. (2023). Neglected fundraisers in the charitable triad. The Fundraising Reader. (pp. 463-470) London, United Kingdom: Routledge. doi: 10.4324/9781003145936-100
2023
Journal Article
We usually give like this: social norms describe typical charitable causes supported by group members
Chapman, Cassandra M., Dixon, Lucas, Wallin, Ann, Young, Tarli, Masser, Barbara M. and Louis, Winnifred R. (2023). We usually give like this: social norms describe typical charitable causes supported by group members. Nonprofit and Voluntary Sector Quarterly, 53 (1), 089976402311604-53. doi: 10.1177/08997640231160467
2023
Journal Article
Evaluating an online module for sexual violence prevention in a tertiary educational setting: An exploratory study
Heard, Emma, Evans, Cezara, Buckley, Lisa, Hatchman, Kate and Masser, Barbara (2023). Evaluating an online module for sexual violence prevention in a tertiary educational setting: An exploratory study. Health Promotion Journal of Australia, 35 (1), 79-89. doi: 10.1002/hpja.714
2023
Journal Article
Understanding mothers' experiences of being ineligible to donate their milk to a not-for-profit milk bank
Hyde, Melissa K., Thorpe, Rachel, Masser, Barbara M., Kruse, Sarah P., Amir, Lisa H., Brown, Richard, Clifford, Vanessa and Klein, Laura D. (2023). Understanding mothers' experiences of being ineligible to donate their milk to a not-for-profit milk bank. Breastfeeding Medicine, 18 (2), 149-154. doi: 10.1089/bfm.2022.0207
2023
Journal Article
Donor and non‐donor perspectives on receiving information from routine genomic testing of donor blood
Thorpe, Rachel, Jensen, Kyle, Masser, Barbara, Raivola, Vera, Kakkos, Athina, von Wielligh, Kobie and Wong, Jonathan (2023). Donor and non‐donor perspectives on receiving information from routine genomic testing of donor blood. Transfusion, 63 (2), 331-338. doi: 10.1111/trf.17215
2023
Journal Article
Beyond fear: a longitudinal investigation of emotions and risk of a vasovagal reaction in first‐time whole‐blood donors
Thijsen, Amanda, Masser, Barbara, Davison, Tanya E., van Dongen, Anne and Williams, Lisa A. (2023). Beyond fear: a longitudinal investigation of emotions and risk of a vasovagal reaction in first‐time whole‐blood donors. Transfusion, 63 (1), 163-170. doi: 10.1111/trf.17169
2023
Journal Article
An identity-based model explaining online donor appreciation
Chell, Kathleen, Mortimer, Gary, Masser, Barbara M. and Russell-Bennett, Rebekah (2023). An identity-based model explaining online donor appreciation. Australasian Marketing Journal, 31 (1), 13-24. doi: 10.1177/18393349211027670
2022
Journal Article
‘Stay at home and limit contact’: the impact of stay‐at‐home advice on the behavior of Australian donors aged 70 and over in the first year of the pandemic
Naing, Sanda, Thorpe, Rachel, Jensen, Kyle, Masser, Barbara and Guerin, Nicky (2022). ‘Stay at home and limit contact’: the impact of stay‐at‐home advice on the behavior of Australian donors aged 70 and over in the first year of the pandemic. Transfusion, 62 (12), 2568-2576. doi: 10.1111/trf.17120
2022
Journal Article
A typology of strategies that recognize, reward, and incentivize blood donation
Chell, Kathleen, Masser, Barbara, Davison, Tanya E. and Ferguson, Eamonn (2022). A typology of strategies that recognize, reward, and incentivize blood donation. Transfusion, 62 (10), 2077-2085. doi: 10.1111/trf.17053
2022
Journal Article
Using the Health Action Process Approach to predict blood donation intentions and return behavior following a vasovagal reaction for whole blood and plasma donors
Thijsen, Amanda, Gemelli, Carley N., Davison, Tanya E. and Masser, Barbara (2022). Using the Health Action Process Approach to predict blood donation intentions and return behavior following a vasovagal reaction for whole blood and plasma donors. Transfusion, 62 (9), 1791-1798. doi: 10.1111/trf.17052
2022
Other Outputs
Understanding mothers’ experiences of being ineligible to donate their milk to a not-for-profit milk bank: Project Report
Hyde, Melissa K., Masser, Barbara, Thorpe, Rachel, Klein, Laura, Kruse, Sarah P., Clifford, Vanessa, Brown, Rick and Amir, Lisa (2022). Understanding mothers’ experiences of being ineligible to donate their milk to a not-for-profit milk bank: Project Report. Brisbane, QLD, Australia: The University of Queensland.
2022
Journal Article
The influence of event order on the narratives jurors construct and tell in cases of rape
Lee, Harrison D. H., Tangen, Jason M., McKimmie, Blake M. and Masser, Barbara M. (2022). The influence of event order on the narratives jurors construct and tell in cases of rape. Psychology, Crime and Law, 30 (6), 600-629. doi: 10.1080/1068316x.2022.2109633
2022
Journal Article
The effects of victim testimony order and judicial education on juror decision-making in trials for rape
Lee, Harrison D. H., Masser, Barbara M., Tangen, Jason M. and McKimmie, Blake M. (2022). The effects of victim testimony order and judicial education on juror decision-making in trials for rape. Psychology, Crime and Law, 30 (6), 1-29. doi: 10.1080/1068316x.2022.2099546
2022
Journal Article
Charitable triad theory: how donors, beneficiaries, and fundraisers influence charitable giving
Chapman, Cassandra M., Louis, Winnifred R., Masser, Barbara M. and Thomas, Emma F. (2022). Charitable triad theory: how donors, beneficiaries, and fundraisers influence charitable giving. Psychology and Marketing, 39 (9), 1826-1848. doi: 10.1002/mar.21701
2022
Journal Article
Give where you live: a social network analysis of charitable donations reveals localized prosociality
Chapman, Cassandra M., Louis, Winnifred R., Masser, Barbara M., Hornsey, Matthew J. and Broccatelli, Chiara (2022). Give where you live: a social network analysis of charitable donations reveals localized prosociality. Journal of Consumer Behaviour, 21 (5), 1106-1120. doi: 10.1002/cb.2058
Funding
Current funding
Supervision
Availability
- Professor Barbara Masser is:
- Available for supervision
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Supervision history
Current supervision
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Doctor Philosophy
An Application of Psychological Ownership in Blood Donation
Principal Advisor
Other advisors: Professor Fiona Barlow, Dr Cassandra Chapman
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Doctor Philosophy
An Application of Psychological Ownership in Blood Donation
Principal Advisor
Other advisors: Professor Fiona Barlow, Dr Cassandra Chapman
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Doctor Philosophy
An examination of men's social reactions to disclosures of non-physical intimate partner violence
Principal Advisor
Other advisors: Professor Fiona Barlow, Associate Professor James Kirby
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Doctor Philosophy
The Role of Electronic Word of Mouth (eWOM) for Blood Donor Motivation and Recruitment among the ethnic majority and Chinese ethnic minority in Australia
Principal Advisor
Other advisors: Dr Faiza El-Higzi
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Doctor Philosophy
Investigating Perceptions of Gender Harassment in the Workplace
Principal Advisor
Other advisors: Professor Fiona Barlow
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Doctor Philosophy
Investigating Perceptions of Co-worker Gender Harassment in the Workplace
Principal Advisor
Other advisors: Professor Fiona Barlow
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Doctor Philosophy
An Application of Psychological Ownership in Blood Donation
Principal Advisor
Other advisors: Professor Fiona Barlow, Dr Cassandra Chapman
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Doctor Philosophy
Closed veins: understanding the experiences and psychosocial impact of permanent deferral in older donors
Associate Advisor
Other advisors: Associate Professor Theresa Scott
Completed supervision
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2025
Doctor Philosophy
An Application of Psychological Ownership in Blood Donation
Principal Advisor
Other advisors: Professor Fiona Barlow, Dr Cassandra Chapman
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2021
Doctor Philosophy
The Role of Idealising Jealousy in Inhibiting the Identification of and Response to Non-Physical Intimate Partner Violence: A Schema Theory Approach
Principal Advisor
Other advisors: Professor Winnifred Louis
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2020
Doctor Philosophy
The Impact of Gender Stereotypes on Perceptions of, and Responses to, Same-Sex Intimate Partner Violence
Principal Advisor
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2017
Doctor Philosophy
Why can't we all just get along? A social psychological examination of women's intra-gender hostility
Principal Advisor
Other advisors: Professor Matthew Hornsey
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2011
Doctor Philosophy
Maintaining the Status Quo through Ambivalent Attitudes towards Men: The Uniques Roles of Benevolence and Hostility
Principal Advisor
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2011
Doctor Philosophy
Working mothers and workplace discrimination: the role of prescriptive stereotypes, neosexism and status threat.
Principal Advisor
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2011
Doctor Philosophy
Promoting intergroup contact through the timing of disclosure of a sexual minority status
Principal Advisor
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2010
Doctor Philosophy
Just because you lead us, it doesn't mean we have to like you: How can anti-norm leaders mitigate negative evaluations from their group members?
Principal Advisor
Other advisors: Professor Kelly Fielding
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2008
Doctor Philosophy
Managing Employment Status Diversity In The Australian Defence Force: The Critical Role Of Group Representation
Principal Advisor
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2022
Doctor Philosophy
Understanding the Impact of Schemas on Victim Credibility in Rape Trials
Associate Advisor
Other advisors: Professor Jason Tangen, Professor Blake McKimmie
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2019
Doctor Philosophy
Toward a triadic understanding of charitable giving: How donors, beneficiaries, fundraisers, and social contexts influence donation decisions
Associate Advisor
Other advisors: Professor Winnifred Louis
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2017
Doctor Philosophy
Enhancing the Quality of Jury Decision-Making through Jury Instruction Simplification
Associate Advisor
Other advisors: Professor Blake McKimmie
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2013
Doctor Philosophy
Examining the therapeutic effect of gardens and gardening activities for older adults residing in the community and in aged-care facilities
Associate Advisor
Other advisors: Professor Nancy Pachana
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2013
Doctor Philosophy
Growing Future Leaders: The Development of Leadership Aspirations
Associate Advisor
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2011
Doctor Philosophy
Responses to Employees with Disabilities: An Analysis of Context, Stereotypes, Emotions and Behavioural Tendencies
Associate Advisor
Other advisors: Professor Jolanda Jetten, Professor Winnifred Louis
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2010
Doctor Philosophy
An investigation of the impact of note taking on the quality of mock jurors' decisions
Associate Advisor
Other advisors: Professor Blake McKimmie
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2009
Doctor Philosophy
How do we respond to and cope with (repeated) exposure to death in TV news? Desensitisation or personalisation: An application of Terror Managment Theory
Associate Advisor
Media
Enquiries
Contact Professor Barbara Masser directly for media enquiries about:
- Blood donor recruitment
- Blood donors - psychology
- Discrimination - psychology
- Discrimination and psychology
- Gender - social psychology
- Gender equity
- Homophobia
- Prejudice and psychology
- Psychology of blood donation
- Sexism
- Sexual harassment
- Social psychology
- Women and work
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