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Lifestyle, Decision-Making & Behaviour: Econometric analysis & experiments (2026-2028)

Abstract

This project investigates how lifestyle and environmental factors--such as sleep, diet, exercise, and temperature--affect cognitive performance and decision-making. Using biometric data from WHOOP's wearable fitness devices and millions of chess decisions from Chess.com, it will generate new causal evidence on optimising mental performance. The project applies machine-learning econometrics with large-scale experiments to identify strategies that improve decision-making. Expected outcomes include new insights into cognitive resilience and personalised interventions for peak mental performance. This should provide significant benefits such as policy recommendations for optimising workplace productivity and performance in high-stake professions.

Experts

Dr David Smerdon

Affiliate of Centre for Behavioural and Economic Science
Centre for Unified Behavioural and Economic Science
Faculty of Business, Economics and Law
Senior Lecturer
School of Economics
Faculty of Business, Economics and Law
David Smerdon
David Smerdon