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2014 Journal Article The ecological fallacy in national culture researchBrewer, Paul and Venaik, Sunil (2014). The ecological fallacy in national culture research. Organization Studies, 35 (7), 1063-1086. doi: 10.1177/0170840613517602 |
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2013 Conference Publication Marketing strategy in MNC subsidiaries: pure versus hybrid archetypesMidgley, David and Venaik, Sunil (2013). Marketing strategy in MNC subsidiaries: pure versus hybrid archetypes. 55th Annual Meeting of the Academy of International Business, Istanbul, Turkey, 3-6 July 2013. East Lansing, MI, United States: AIB Executive Secretariat. |
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2013 Journal Article Looking into the future: Hofstede long term orientation versus GLOBE future orientationVenaik, Sunil, Zhu, Yunxia and Brewer, Paul (2013). Looking into the future: Hofstede long term orientation versus GLOBE future orientation. Cross-Cultural Management: An International Journal, 20 (3), 361-385. doi: 10.1108/CCM-02-2012-0014 |
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2013 Conference Publication National culture dimensions are national, not individualBrewer, Paul and Venaik, Sunil (2013). National culture dimensions are national, not individual. AIBSEAR 2013: Academy of International Business Southeast Asia Regional Conference, Bali, Indonesia, 5-7 December, 2013. |
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2013 Conference Publication The (IR)Relevance of national culture dimensions in marketingVenaik, Sunil and Brewer, Paul (2013). The (IR)Relevance of national culture dimensions in marketing. 5th IIMA Conference on Marketing in Emerging Economies, Ahmedabad, India, 9-11 January 2013. Vastrapur, Ahmedabad: Indian Institute of Management. |
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2013 Journal Article Critical issues in the Hofstede and GLOBE national culture modelsVenaik, Sunil and Brewer, Paul (2013). Critical issues in the Hofstede and GLOBE national culture models. International Marketing Review, 30 (5), 469-482. doi: 10.1108/IMR-03-2013-0058 |
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2012 Conference Publication The ecological fallacy in culture researchBrewer, Paul and Venaik, Sunil (2012). The ecological fallacy in culture research. ANZIBA Annual Conference 2012, Adelaide, SA, Australia, 12-14 April 2012. Adelaide, SA, Australia: ANZIBA. |
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2012 Conference Publication National culture versus individual culture: The importance of the ecological fallacyBrewer, Paul and Venaik, Sunil (2012). National culture versus individual culture: The importance of the ecological fallacy. AIB 2012 Annual Meeting: Rethinking the Roles of Business, Government and NGOs in the Global Economy, Washington, DC, United States, 30 June - 3 July 2012. East Lansing, MI, United States: Academy of International Business. |
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2012 Conference Publication Marketing management in MNC subsidiaries: An archetypal analysisMidgley, David F. and Venaik, Sunil (2012). Marketing management in MNC subsidiaries: An archetypal analysis. AIB 2012 Annual Meeting, Washington DC, USA, 30 June - 3 July 2012. East Lansing, MI, United States: Academy of International Business. |
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2012 Conference Publication Long term orientation vs future orientation: a critique of existing studies - Hofstede and GLOBEVenaik, Sunil, Zhu, Yunxia and Brewer, Paul (2012). Long term orientation vs future orientation: a critique of existing studies - Hofstede and GLOBE. ANZAM 2012 Conference, Perth, Australia, 5-7 December 2012. Australia: Australian and New Zealand Academy of Management. |
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2012 Journal Article On the misuse of national culture dimensionsBrewer, Paul and Venaik, Sunil (2012). On the misuse of national culture dimensions. International Marketing Review, 29 (6), 673-683. doi: 10.1108/02651331211277991 |
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2011 Journal Article Individualism-Collectivism in Hofstede and GLOBEBrewer, Paul and Venaik, Sunil (2011). Individualism-Collectivism in Hofstede and GLOBE. Journal of International Business Studies, 42 (3), 436-445. doi: 10.1057/jibs.2010.62 |
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2011 Conference Publication Long term orientation versus future orientation: What did Hofstede and globe really measure?Venaik, Sunil, Zhu, Yunxia and Brewer, Paul A. (2011). Long term orientation versus future orientation: What did Hofstede and globe really measure?. 2011 European International Business Academy (EIBA) Conference, Bucharest, Romania, 8-10 December 2011. Bucharest, Romania: European International Business Academy (EIBA). |
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2011 Conference Publication Comparing the use and meaning of long term orientation and future orientation in culture studiesVenaik, Sunil, Zhu, Yunxia and Brewer, Paul (2011). Comparing the use and meaning of long term orientation and future orientation in culture studies. ANZIBA 2011 Annual Conference, Melbourne, Australia, 28-30 April 2011. Mulgrave, VIC, Australia: Australian and New Zealand International Business Academy. |
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2011 Conference Publication Time orientation in Hofstede and Globe: Long term orientation versus future orientationVenaik, Sunil, Zhu, Yunxia and Brewer, Paul (2011). Time orientation in Hofstede and Globe: Long term orientation versus future orientation. 53rd Annual Meeting of the Academy of International Business, Nagoya, Japan, 24-28 June 2011. East lansing, MI, United States: Academy of International Business. |
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2010 Journal Article Avoiding uncertainty in Hofstede and GLOBEVenaik, Sunil and Brewer, Paul (2010). Avoiding uncertainty in Hofstede and GLOBE. Journal of International Business Studies, 41 (8), 1294-1315. doi: 10.1057/jibs.2009.96 |
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2010 Journal Article GLOBE practices and values: A case of diminishing marginal utility?Brewer, Paul and Venaik, Sunil (2010). GLOBE practices and values: A case of diminishing marginal utility?. Journal of International Business Studies, 41 (8), 1316-1324. doi: 10.1057/jibs.2010.23 |
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2010 Conference Publication Collectivism in the GLOBE culture studyBrewer, P. and Venaik, S. (2010). Collectivism in the GLOBE culture study. ANZIBA Annual Conference, Sydney, Australia, 15-17 April 2010. Sydney, NSW, Australia: Academy of International Business. |
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2010 Conference Publication Individualism-collectivism in Hofstede and GLOBEVenaik, Sunil and Brewer, Paul (2010). Individualism-collectivism in Hofstede and GLOBE. 2010 Academy of International Business: "International Business in Tough Times", Rio de Janeiro, Brazil, 25-29 June 2010. East Lansing, MI, USA: Academy of International Business. |
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2009 Conference Publication An empirical study of MNE subsidiaries' international corporate political activities: Relationship with subsidiary characteristics, environment and performanceBanerjee, S., Brewer, P. and Venaik, S. (2009). An empirical study of MNE subsidiaries' international corporate political activities: Relationship with subsidiary characteristics, environment and performance. 35th European International Business Academy Conference 2009, Valencia, Spain, 13-15 December, 2009. Valencia, Spain: University of Valencia. |
