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2000 Journal Article Building knowledge structures in teaching cross-cultural sales genresYunxia, Zhu (2000). Building knowledge structures in teaching cross-cultural sales genres. Business Communication Quarterly, 63 (4), 49-68. doi: 10.1177/108056990006300405 |
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2000 Journal Article Rhetorical moves in Chinese sales genres, 1949 to the presentZhu, Yunxia (2000). Rhetorical moves in Chinese sales genres, 1949 to the present. Journal of Business Communication, 37 (2), 156-172. doi: 10.1177/002194360003700202 |
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2000 Journal Article Comparing English and Chinese persuasive strategies in Trade Fair invitations: A sociocognitive approachZhu, Yunxia (2000). Comparing English and Chinese persuasive strategies in Trade Fair invitations: A sociocognitive approach. Document Design, 2 (1), 2-7. |
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1999 Book Business communication in ChinaYunxia Zhu (1999). Business communication in China. New York, NY, United States: Nova Science Publishers. |
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1997 Journal Article An analysis of structural moves in Chinese sales lettersZhu, Yunxia (1997). An analysis of structural moves in Chinese sales letters. Text, 17 (4), 543-566. doi: 10.1515/text.1.1997.17.4.543 |
