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2024 Book Chapter The importance of corporate digital responsibility in a digital service world Kunz, Werner, Wirtz, Jochen, Hartley, Nicole and Tarbit, James (2024). The importance of corporate digital responsibility in a digital service world . The impact of digitalization on current marketing strategies. (pp. 183-193) edited by Luis Matosas-Lopez. Leeds, United Kingdom: Emerald Group Publishing. doi: 10.1108/978-1-83753-686-320241011 |
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2023 Book Chapter Corporate digital responsibility (CDR) in servicesTarbit, James, Hartley, Nicole, Kunz, Werner and Wirtz, Jochen (2023). Corporate digital responsibility (CDR) in services. Elgar encyclopedia of services. (pp. 158-162) edited by Camal Gallouj, Faïz Gallouj, Luis Rubalcaba and Marie-Christine Monnoyer. Cheltenham, Glo, United Kingdom: Edward Elgar Publishing. |
