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2024

Book Chapter

The importance of corporate digital responsibility in a Digital Service World

Kunz, Werner, Wirtz, Jochen, Hartley, Nicole and Tarbit, James (2024). The importance of corporate digital responsibility in a Digital Service World. The Impact of Digitalization on Current Marketing Strategies. (pp. 183-193) Emerald Group Publishing Ltd.. doi: 10.1108/978-1-83753-686-320241011

The importance of corporate digital responsibility in a Digital Service World

2023

Book Chapter

Corporate digital responsibility (CDR) in services

Tarbit, James, Hartley, Nicole, Kunz, Werner and Wirtz, Jochen (2023). Corporate digital responsibility (CDR) in services. Elgar encyclopedia of services. (pp. 158-162) edited by Camal Gallouj, Faïz Gallouj, Luis Rubalcaba and Marie-Christine Monnoyer. Cheltenham, Glo, United Kingdom: Edward Elgar Publishing.

Corporate digital responsibility (CDR) in services