Technology Transforming Markets: Large-Scale Field Experiments in Electricity Use (ARC Linkage Project administered by the University of Melbourne) (2015-2018)
Abstract
Advances in information technology are transforming electricity markets. Victoria is rolling out ¿smart¿ meters, which record half-hourly consumption data. Some retailers also provide web portals that facilitate customer access to this information. Together with an innovative start-up company, we propose large-scale field experiments to evaluate the impact of these technologies on how consumers: (1) use electricity, (2) opt for new pricing plans, and (3) switch retailers. The results will have important implications for environmental policies designed to conserve energy, for consumer choice and welfare, and for retail market competitiveness.
