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Blood, Sweat, and Peers: Employee Blood Donations through the Workplace (ARC LP led by Macquarie University) (2026-2030)

Abstract

Blood donations save lives, but Australia's critical supply and demand gap requires a new approach. Employee blood donation through the workplace as a novel, under-researched phenomenon could be the key. Using a comprehensive mixed-methods research, corporate volunteering knowledge, and six different studies over four years, this collaboration of Lifeblood and three universities aims to investigate why and how employees donate blood and how companies support it. Its expected social impact includes addressing the demand for blood donations to save lives and contributing to Australia's healthcare and economy. Extensive findings' dissemination will build global knowledge to help implement the findings worldwide, making this study essential.

Experts

Professor Barbara Masser

Affiliate of Centre for Research in Social Psychology (CRiSP)
Centre for Research in Social Psychology
Faculty of Health, Medicine and Behavioural Sciences
ARCLB Chair in Donor Research
School of Psychology
Faculty of Health, Medicine and Behavioural Sciences
Barbara Masser
Barbara Masser