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2004 Conference Publication Consumer response to a bushfood stimulus under taste test conditionsPope, N. K. L., Voges, K. and Brown, M. (2004). Consumer response to a bushfood stimulus under taste test conditions. British Academy of Marketing Conference, Cheltenham, University of Gloucestershire, U.K., 6-9 July 2004. Cheltenham, U.K.: British Academy of Marketing. |
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2004 Conference Publication Consumer attitudes towards genetically modified foods: Development of a multidimensional scalePope, N. K. L., Voges, K., Brown, M. and Forrest, E. J. (2004). Consumer attitudes towards genetically modified foods: Development of a multidimensional scale. ANZMAC 2004: Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand, 29 November-1 December 2004. Wellington, N.Z.: Australian and New Zealand Marketing Academy (ANZMAC). |
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2004 Journal Article The effect of provocation in the form of mild erotica on attitude to the ad and corporate image: Differences between cause-related and product-based advertisingPope, N. K. L., Voges, K. and Brown, M. R. (2004). The effect of provocation in the form of mild erotica on attitude to the ad and corporate image: Differences between cause-related and product-based advertising. Journal of Advertising, 33 (1), 69-82. doi: 10.1080/00913367.2004.10639154 |
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2003 Conference Publication An examination of the effect of sponsorship stimuli on consumer perceptions of concrete and abstract brand attributesBrown, M., Pope, N. K. L. and Voges, K. (2003). An examination of the effect of sponsorship stimuli on consumer perceptions of concrete and abstract brand attributes. ANZMAC 2003, Adelaide, South Australia, 1-3 December 2003. Adelaide, Australia: The University of South Australia. |
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2003 Journal Article Buying or browsing? An exploration of shopping orientations and online purchase intentionBrown, M., Pope, N. K. L. and Voges, K. (2003). Buying or browsing? An exploration of shopping orientations and online purchase intention. European Journal of Marketing, 37 (11-12), 1666-1684. doi: 10.1108/03090560310495401 |
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2003 Conference Publication The Effect of Sport Sponsorship Stimuli on Consumer Perceptions of a Cola BrandVoges, K., Pope, N. and Brown, M. (2003). The Effect of Sport Sponsorship Stimuli on Consumer Perceptions of a Cola Brand. 9th Annual Sport Management Association of Australia and New Zealand, Dunedin, NZ, 2003. |
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2003 Conference Publication A rough cluster analysis of shopping orientation dataVoges, K., Pope, N. K. L. and Brown, M. (2003). A rough cluster analysis of shopping orientation data. ANZMAC 2003, Adelaide, 1-3 December, 2003. Adelaide, SA: University of South Australia. |
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2002 Journal Article The use of banner advertisements with pull-down menus: A copy testing approachBrown, Mark (2002). The use of banner advertisements with pull-down menus: A copy testing approach. Journal of Interactive Advertising, 2 (2), 74-84. |
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2002 Book Chapter Cluster analysis of marketing data examining on-line shopping orientation: a comparison of k-means and rough clustering approachesVoges, Kevin E., Pope, Nigel K.L. and Brown, Mark R. (2002). Cluster analysis of marketing data examining on-line shopping orientation: a comparison of k-means and rough clustering approaches. Heuristic and optimization for knowledge discovery. (pp. 208-225) edited by Hussein A. Abbass, Charles S. Newton and Ruhul Sarker. Hershey, PA, USA: IGI Global. doi: 10.4018/978-1-930708-26-6.ch011 |
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1999 Journal Article Risk, Innovativeness, Gender, and Involvement Factors Affecting the Intention to Purchase Sport Product OnlinePope, N. K., Brown, M. R. and Forrest, E. J. (1999). Risk, Innovativeness, Gender, and Involvement Factors Affecting the Intention to Purchase Sport Product Online. Sport Marketing Quarterly, 8 (2), 25-34. |
