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2005 Journal Article Optimum consideration set size for organizational buying decisionsKauffman, Ralph and Popkowski Leszczyc, Peter (2005). Optimum consideration set size for organizational buying decisions. Industrial Marketing Management, 34 (1), 3-12. |
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2005 Journal Article An optimization approach to business buyer choice sets: How many suppliers should be included?Kauffman, Raplh G. and Leszczyc, Popkowski (2005). An optimization approach to business buyer choice sets: How many suppliers should be included?. Industrial Marketing Management, 34 (1), 3-12. doi: 10.1016/j.indmarman.2004.05.001 |
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2003 Journal Article Identifying purchase-history sensitive shopper segments using scanner panel data and sequence alignment methodsJoh, Chang-Hyeon, Timmermans, Harry J. P. and Popkowski-Leszczyc, Peter T. L. (2003). Identifying purchase-history sensitive shopper segments using scanner panel data and sequence alignment methods. Journal of Retailing and Consumer Services, 10 (3), 135-144. doi: 10.1016/S0969-6989(03)00005-5 |
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2002 Journal Article Unconditional and conditional competing risk models of activity duration and activity sequencing decisions: an empirical comparisonLeszczyc, Peter T.L. Popkowski and Timmermans, Harry (2002). Unconditional and conditional competing risk models of activity duration and activity sequencing decisions: an empirical comparison. Journal of Geographical Systems, 4 (2), 157-170. doi: 10.1007/s101090200083 |
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2000 Journal Article Market share response and competitive interaction: the impact of temporary, evolving and structural changes in pricesSrinivasan, Shuba, Popkowski Leszczyc, Peter T.L. and Bass, Frank M. (2000). Market share response and competitive interaction: the impact of temporary, evolving and structural changes in prices. International Journal of Research in Marketing, 17 (4), 281-305. doi: 10.1016/s0167-8116(00)00023-9 |
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1998 Journal Article Determining the effects of observed and unobserved heterogeneity on consumer brand choicePopkowski Leszczyc, Peter T. L. and Bass, Frank M. (1998). Determining the effects of observed and unobserved heterogeneity on consumer brand choice. Applied Stochastic Models and Data Analysis, 14 (2-3), 95-115. doi: 10.1002/(SICI)1099-0747(199806)14:2%3C95::AID-ASM337%3E3.0.CO;2-%23 |
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1997 Journal Article Store-switching behaviorPopkowski Leszczyc, Peter T. L. and Timmermans, Harry J. P. (1997). Store-switching behavior. Marketing Letters, 8 (2), 193-204. doi: 10.1023/A:1007910503617 |
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1997 Journal Article Using customer satisfaction research for relationship marketing: a direct marketing approachGengler, Charles E. and Popkowski Leszczyc, Peter T.L. (1997). Using customer satisfaction research for relationship marketing: a direct marketing approach. Journal of Interactive Marketing, 11 (4), 36-41. doi: 10.1002/(SICI)1522-7138(199723)11:43.0.CO;2-X |
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1996 Journal Article Joint estimates of purchase timing and brand switch tendency: results from a scanner panel data set of frequently purchased productsGonul, F.F., Leszczyc, P.T.L.P. and Sugawara, T. (1996). Joint estimates of purchase timing and brand switch tendency: results from a scanner panel data set of frequently purchased products. Canadian Journal of Economics, 29 (Special Issue: Part 2 ), S501-S504. doi: 10.2307/136096 |
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1990 Journal Article An empirical analysis of national and local advertising effect on price elasticityPopkowski Leszczyc, Peter T.L. and Rao, Ram C. (1990). An empirical analysis of national and local advertising effect on price elasticity. Marketing Letters, 1 (2), 149-160. doi: 10.1007/BF00435298 |
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1990 Journal Article The effects of national and local advertising on price sensitivityRao, Ram and Popkowski Leszczyc, Peter (1990). The effects of national and local advertising on price sensitivity. Marketing Letters, 1 (2), 149-160. |
