Skip to menu Skip to content Skip to footer

Featured

2025

Journal Article

Slowing time, shaping the future: the effect of mindfulness on intertemporal choice

Errmann, Amy, Seo, Yuri, Septianto, Felix and Chu, Xing-Yu (Marcos) (2025). Slowing time, shaping the future: the effect of mindfulness on intertemporal choice. International Journal of Research in Marketing. doi: 10.1016/j.ijresmar.2025.10.006

Slowing time, shaping the future: the effect of mindfulness on intertemporal choice

Featured

2025

Journal Article

The impact of assortment size and population density on product evaluation

Pham, Thuy, Mathmann, Frank, Septianto, Felix and Chylinski, Mathew (2025). The impact of assortment size and population density on product evaluation. Journal of Retailing, 101 (2), 227-240. doi: 10.1016/j.jretai.2025.02.004

The impact of assortment size and population density on product evaluation

Featured

2024

Journal Article

The impact of scarcity cues on purchase likelihood of art-infused products

Gupta, Mansi, Das, Gopal, Septianto, Felix and Hagtvedt, Henrik (2024). The impact of scarcity cues on purchase likelihood of art-infused products. Journal of the Academy of Marketing Science, 52 (2), 470-488. doi: 10.1007/s11747-023-00945-3

The impact of scarcity cues on purchase likelihood of art-infused products

Featured

2023

Journal Article

How construal–regulatory mode fit increases social media sharing

Pham, Thuy, Septianto, Felix, Mathmann, Frank, Jin, Hyun Seung and Higgins, E Tory (2023). How construal–regulatory mode fit increases social media sharing. Journal of Consumer Psychology, 33 (4), 668-687. doi: 10.1002/jcpy.1375

How construal–regulatory mode fit increases social media sharing

Featured

2022

Journal Article

The role of cultural congruence in the art infusion effect

Seo, Yuri, Septianto, Felix and Ko, Eunju (2022). The role of cultural congruence in the art infusion effect. Journal of Consumer Psychology, 32 (4), 634-651. doi: 10.1002/jcpy.1248

The role of cultural congruence in the art infusion effect

2026

Journal Article

The Roles of Social Class, Need for Differentiation, and Moral Identity Symbolization in Increasing Cultured Meat Acceptance

Qisthi, Irsa Wafiatul, Thomas, Tabitha S., Chowdhury, Rafi M. M. I. and Septianto, Felix (2026). The Roles of Social Class, Need for Differentiation, and Moral Identity Symbolization in Increasing Cultured Meat Acceptance. Journal of Macromarketing 02761467261437383, 1-17. doi: 10.1177/02761467261437383

The Roles of Social Class, Need for Differentiation, and Moral Identity Symbolization in Increasing Cultured Meat Acceptance

2026

Journal Article

Relief through digital modalities: evaluating text-based chatbots and voicebots in service failures

Nguyen, Mai, Arango, Luis, Zhang, Yunen, Hartley, Nicole and Septianto, Felix (2026). Relief through digital modalities: evaluating text-based chatbots and voicebots in service failures. European Journal of Marketing, 60 (13), 325-352. doi: 10.1108/ejm-08-2024-0693

Relief through digital modalities: evaluating text-based chatbots and voicebots in service failures

2026

Journal Article

Spice It Up: The Impact of Spiciness and Arousal on Cultured Meat Consumption

Duong, Chien, Pappu, Usha L., Sung, Billy and Septianto, Felix (2026). Spice It Up: The Impact of Spiciness and Arousal on Cultured Meat Consumption. International Journal of Consumer Studies, 50 (2) e70197, 1-11. doi: 10.1111/ijcs.70197

Spice It Up: The Impact of Spiciness and Arousal on Cultured Meat Consumption

2026

Journal Article

Emotionally competent robots: acknowledging customer anger in service failure

Goyeneche, David, Arango, Luis, Septianto, Felix, Pontes, Nicolas and Popkowski Leszczyc, Peter (2026). Emotionally competent robots: acknowledging customer anger in service failure. Journal of Business Research, 206 115971, 1-12. doi: 10.1016/j.jbusres.2026.115971

Emotionally competent robots: acknowledging customer anger in service failure

2025

Journal Article

The effect of assessment and mixed emotions on willingness to try clean meat

Thomas, Tabitha S., Septianto, Felix, O’Rourke, Anne-Maree and Mathmann, Frank (2025). The effect of assessment and mixed emotions on willingness to try clean meat. Journal of Strategic Marketing, 1-16. doi: 10.1080/0965254x.2025.2601980

The effect of assessment and mixed emotions on willingness to try clean meat

2025

Journal Article

The influence of strangers on consumer behavior in a retail environment

Thomas, Tabitha S., Abraham, Dolphy, Quach, Sara, Septianto, Felix and Thaichon, Park (2025). The influence of strangers on consumer behavior in a retail environment. Journal of Consumer Behaviour, 24 (6) cb.70020, 2675-2691. doi: 10.1002/cb.70020

The influence of strangers on consumer behavior in a retail environment

2025

Journal Article

Don’t humor me! Customers’ moral perceptions toward companies’ humorous responses in social media service recovery

Honora, Andreawan, Japutra, Arnold and Septianto, Felix (2025). Don’t humor me! Customers’ moral perceptions toward companies’ humorous responses in social media service recovery. Journal of Business Ethics, 1-19. doi: 10.1007/s10551-025-06154-y

Don’t humor me! Customers’ moral perceptions toward companies’ humorous responses in social media service recovery

2025

Journal Article

A match made in heaven? Do religious and general appeals instill hope for reduction of food waste

Khalil, Maryam, Lang, Bodo, Septianto, Felix and Northey, Gavin (2025). A match made in heaven? Do religious and general appeals instill hope for reduction of food waste. Australasian Marketing Journal 14413582251374710. doi: 10.1177/14413582251374710

A match made in heaven? Do religious and general appeals instill hope for reduction of food waste

2025

Journal Article

All are welcome! How power distance belief and religiosity impact consumer responses to corporate racial equity initiatives

Ochionuoha, Aristus Chukwuebuka, Saluja, Geetanjali and Septianto, Felix (2025). All are welcome! How power distance belief and religiosity impact consumer responses to corporate racial equity initiatives. European Journal of Marketing, 59 (13), 85-119. doi: 10.1108/ejm-08-2023-0617

All are welcome! How power distance belief and religiosity impact consumer responses to corporate racial equity initiatives

2025

Journal Article

Gratitude in health messages: The moderating role of anthropomorphism

Khan, Saira, Pontes, Vivian, Seo, Yuri and Septianto, Felix (2025). Gratitude in health messages: The moderating role of anthropomorphism. Journal of Advertising Research, 65 (3), 427-445. doi: 10.1080/00218499.2025.2464283

Gratitude in health messages: The moderating role of anthropomorphism

2025

Journal Article

The moderating role of intrinsic and quest religiosity on the effectiveness of religious appeals in promoting cultured meat

Arli, Denni, Arango, Luis and Septianto, Felix (2025). The moderating role of intrinsic and quest religiosity on the effectiveness of religious appeals in promoting cultured meat. Journal of Business Ethics, 201 (3) e1578, 759-776. doi: 10.1007/s10551-025-05954-6

The moderating role of intrinsic and quest religiosity on the effectiveness of religious appeals in promoting cultured meat

2025

Journal Article

Social dynamics of luxury customization: The unique impact of name personalization

O'Rourke, Anne‐Maree, Lin, Joanna, Sung, Billy and Septianto, Felix (2025). Social dynamics of luxury customization: The unique impact of name personalization. Psychology and Marketing, 42 (2), 493-513. doi: 10.1002/mar.22136

Social dynamics of luxury customization: The unique impact of name personalization

2025

Journal Article

Effective Awe-Inspiring Visual Content Strategy for Social Media Engagement with Ethical Fashion Brands: The Mediating Role of Deontological Ethical Beliefs

Pu, Weilin, Wang, Yilu, Ibello, Giuseppe Daniele, Chakraborty, Rishav, Yang, Mojun, Chan, Ka Wing, Chowdhury, Rafi, Septianto, Felix and Kwon, Junbum (2025). Effective Awe-Inspiring Visual Content Strategy for Social Media Engagement with Ethical Fashion Brands: The Mediating Role of Deontological Ethical Beliefs. Journal of Business Ethics, 196 (4) 103294, 753-771. doi: 10.1007/s10551-024-05872-z

Effective Awe-Inspiring Visual Content Strategy for Social Media Engagement with Ethical Fashion Brands: The Mediating Role of Deontological Ethical Beliefs

2025

Journal Article

Rainbows and laughter: how humor boosts e‐Word‐of‐Mouth for LGBT+ brands on social media

O'Rourke, Anne‐Maree, Belli, Alex, Mathmann, Frank and Septianto, Felix (2025). Rainbows and laughter: how humor boosts e‐Word‐of‐Mouth for LGBT+ brands on social media. Psychology & Marketing, 42 (2), 395-411. doi: 10.1002/mar.22131

Rainbows and laughter: how humor boosts e‐Word‐of‐Mouth for LGBT+ brands on social media

2025

Journal Article

Bridging role conflict and active lurking: the role of transformational leadership in B2B online communities

Nguyen, Mai, Septianto, Felix, Das, Gopal and Malik, Ashish (2025). Bridging role conflict and active lurking: the role of transformational leadership in B2B online communities. Journal of Knowledge Management, 29 (3), 814-836. doi: 10.1108/jkm-03-2024-0327

Bridging role conflict and active lurking: the role of transformational leadership in B2B online communities