|
2022 Journal Article "Open to give": mindfulness improves evaluations of charity appeals that are incongruent with the consumer’s political ideologyErrmann, Amy Christine, Seo, Yuri and Septianto, Felix (2022). "Open to give": mindfulness improves evaluations of charity appeals that are incongruent with the consumer’s political ideology. Journal of the Association for Consumer Research, 7 (3), 276-286. doi: 10.1086/719580 |
|
2022 Journal Article The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOMKwon, Junbum, Chan, Ka Wing, Gu, William and Septianto, Felix (2022). The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM. Industrial Marketing Management, 104, 212-225. doi: 10.1016/j.indmarman.2022.03.011 |
|
2022 Journal Article The impact of social media visual features on acceptance of meat substituteSeptianto, Felix, Kemper, Joya, Quang, Huy Phạm, Li, Shuge and Kwon, Junbum (2022). The impact of social media visual features on acceptance of meat substitute. International Journal of Market Research, 64 (6) 147078532211073, 147078532211073-772. doi: 10.1177/14707853221107309 |
|
2022 Journal Article The interactive effect of insight and cuteness in driving purchase likelihood: a lay belief of creativitySeptianto, Felix, Rostiani, Rokhima and Paramita, Widya (2022). The interactive effect of insight and cuteness in driving purchase likelihood: a lay belief of creativity. Asia Pacific Journal of Marketing and Logistics, 34 (6), 1145-1157. doi: 10.1108/apjml-04-2021-0274 |
|
2022 Journal Article Consumers’ responses to moral controversies of religiously positioned brands: the effects of religiosity on brand loyaltyChowdhury, Rafi, Arli, Denni and Septianto, Felix (2022). Consumers’ responses to moral controversies of religiously positioned brands: the effects of religiosity on brand loyalty. European Journal of Marketing, 56 (5), 1398-1433. doi: 10.1108/EJM-11-2020-0841 |
|
2022 Journal Article The role of threat-based awe and construal level in charitable advertisingSeptianto, Felix, Nasution, Reza Ashari, Arnita, Devi and Seo, Yuri (2022). The role of threat-based awe and construal level in charitable advertising. European Journal of Marketing, 56 (5), 1532-1555. doi: 10.1108/EJM-06-2021-0403 |
|
2022 Journal Article The persuasiveness of metaphor in advertisingSeptianto, Felix, Pontes, Nicolas and Tjiptono, Fandy (2022). The persuasiveness of metaphor in advertising. Psychology and Marketing, 39 (5), 951-961. doi: 10.1002/mar.21633 |
|
2022 Journal Article The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness: a construal level perspectiveSeptianto, Felix, Japutra, Arnold, Sung, Billy and Seo, Yuri (2022). The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness: a construal level perspective. International Marketing Review, 39 (4), 931-954. doi: 10.1108/IMR-10-2021-0291 |
|
2022 Journal Article Luxury customization and self-authenticity: Implications for consumer wellbeingChoi, Dayeon, Seo, Yuri, Septianto, Felix and Ko, Eunju (2022). Luxury customization and self-authenticity: Implications for consumer wellbeing. Journal of Business Research, 141, 243-252. doi: 10.1016/j.jbusres.2021.12.024 |
|
2022 Journal Article Sharing luxury possessions in the age of digital experience economy: consumption type and psychological entitlementKemper, Joya A., Bai, Xue, Zhao, Fang, Chiew, Tung Moi, Septianto, Felix and Seo, Yuri (2022). Sharing luxury possessions in the age of digital experience economy: consumption type and psychological entitlement. Journal of Business Research, 142, 875-885. doi: 10.1016/j.jbusres.2022.01.005 |
|
2022 Journal Article Disgust predicts charitable giving: the role of empathyChan, Eugene Y. and Septianto, Felix (2022). Disgust predicts charitable giving: the role of empathy. Journal of Business Research, 142, 946-956. doi: 10.1016/j.jbusres.2022.01.033 |
|
2022 Journal Article The expression of anger enhances perceived competence following corporate social irresponsibilitySeptianto, Felix (2022). The expression of anger enhances perceived competence following corporate social irresponsibility. Australasian Marketing Journal, 30 (1), 10-18. doi: 10.1177/1839334921998884 |
|
2022 Journal Article Mixed feelings enhance the effectiveness of luxury advertisingBandyopadhyay, Argho, Septianto, Felix and Nallaperuma, Kaushalya (2022). Mixed feelings enhance the effectiveness of luxury advertising. Australasian Marketing Journal, 30 (1), 28-34. doi: 10.1177/1839334921998848 |
|
2022 Journal Article Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brand: the mediating role of cognitive flexibilityNallaperuma, Kaushalya , Septianto, Felix and Bandyopadhyay, Argho (2022). Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brand: the mediating role of cognitive flexibility. Asia Pacific Journal of Marketing and Logistics, 34 (1), 175-189. doi: 10.1108/APJML-10-2020-0719 |
|
2022 Journal Article The effects of competence and warmth appeals on luxury and sustainable brand advertising: the moderating role of construal levelSeptianto, Felix, Seo, Yuri and Zhao, Fang (2022). The effects of competence and warmth appeals on luxury and sustainable brand advertising: the moderating role of construal level. Journal of Advertising, 51 (3), 369-384. doi: 10.1080/00913367.2021.1921633 |
|
2022 Journal Article The role of implicit theories in motivating donations in response to threat-based aweSeptianto, Felix, Seo, Yuri and Paramita, Widya (2022). The role of implicit theories in motivating donations in response to threat-based awe. Journal of Public Policy and Marketing, 41 (1), 72-88. doi: 10.1177/07439156211042281 |
|
2022 Journal Article The interactive effects of moral identity and humor on advertising evaluations: the mediating role of disgustParamita, Widya, Septianto, Felix and Nasution, Reza Ashari (2022). The interactive effects of moral identity and humor on advertising evaluations: the mediating role of disgust. International Journal of Advertising, 41 (7), 1263-1281. doi: 10.1080/02650487.2021.1991680 |
|
2022 Journal Article The role of art infusion in enhancing pro-environmental luxury brand advertisingQuach, Sara, Septianto, Felix, Thaichon, Park and Nasution, Reza Ashari (2022). The role of art infusion in enhancing pro-environmental luxury brand advertising. Journal of Retailing and Consumer Services, 64 102780, 102780. doi: 10.1016/j.jretconser.2021.102780 |
|
2021 Journal Article Cute brand logo enhances favorable brand attitude: the moderating role of hopeSeptianto, Felix and Paramita, Widya (2021). Cute brand logo enhances favorable brand attitude: the moderating role of hope. Journal of Retailing and Consumer Services, 63 102734, 1-9. doi: 10.1016/j.jretconser.2021.102734 |
|
2021 Journal Article David and Goliath: when and why micro-influencers are more persuasive than mega-influencersPark, Jiwoon, Lee, Ji Min, Xiong, Vikki Yiqi, Septianto, Felix and Seo, Yuri (2021). David and Goliath: when and why micro-influencers are more persuasive than mega-influencers. Journal of Advertising, 50 (5), 1-19. doi: 10.1080/00913367.2021.1980470 |
