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2022 Journal Article The role of art infusion in enhancing pro-environmental luxury brand advertisingQuach, Sara, Septianto, Felix, Thaichon, Park and Nasution, Reza Ashari (2022). The role of art infusion in enhancing pro-environmental luxury brand advertising. Journal of Retailing and Consumer Services, 64 102780, 102780. doi: 10.1016/j.jretconser.2021.102780 |
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2021 Journal Article Cute brand logo enhances favorable brand attitude: the moderating role of hopeSeptianto, Felix and Paramita, Widya (2021). Cute brand logo enhances favorable brand attitude: the moderating role of hope. Journal of Retailing and Consumer Services, 63 102734, 1-9. doi: 10.1016/j.jretconser.2021.102734 |
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2021 Journal Article David and Goliath: when and why micro-influencers are more persuasive than mega-influencersPark, Jiwoon, Lee, Ji Min, Xiong, Vikki Yiqi, Septianto, Felix and Seo, Yuri (2021). David and Goliath: when and why micro-influencers are more persuasive than mega-influencers. Journal of Advertising, 50 (5), 1-19. doi: 10.1080/00913367.2021.1980470 |
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2021 Journal Article Mixed Emotional Appeal Enhances Positive Word-of-Mouth: The Moderating Role of Narrative PersonQuach, Sara, Septianto, Felix, Thaichon, Park and Chiew, Tung Moi (2021). Mixed Emotional Appeal Enhances Positive Word-of-Mouth: The Moderating Role of Narrative Person. Journal of Retailing and Consumer Services, 62 102618, 1-13. doi: 10.1016/j.jretconser.2021.102618 |
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2021 Journal Article The effects of age cues on preferences for organic food: the moderating role of message claimSeptianto, Felix and Kemper, Joya (2021). The effects of age cues on preferences for organic food: the moderating role of message claim. Journal of Retailing and Consumer Services, 62 102641, 102641. doi: 10.1016/j.jretconser.2021.102641 |
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2021 Journal Article Every ending is a new beginning: poignancy increases consumer preferences for self-made productsSeptianto, Felix (2021). Every ending is a new beginning: poignancy increases consumer preferences for self-made products. International Journal of Research in Marketing, 38 (3), 732-748. doi: 10.1016/j.ijresmar.2020.11.004 |
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2021 Journal Article Grateful compliance: Gratitude effects on willingness to comply with responsible drinking messagesSeptianto, Felix and Garg, Nitika (2021). Grateful compliance: Gratitude effects on willingness to comply with responsible drinking messages. Psychology and Marketing, 38 (9), 1460-1474. doi: 10.1002/mar.21535 |
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2021 Journal Article The organizational framing effect on consumer evaluations of corporate donationsSeptianto, Felix, Northey, Gavin and Weaven, Scott (2021). The organizational framing effect on consumer evaluations of corporate donations. European Journal of Marketing, 55 (11), 2871-2893. doi: 10.1108/ejm-06-2020-0465 |
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2021 Journal Article The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issuesKhalil, Mary, Septianto, Felix, Lang, Bodo and Northey, Gavin (2021). The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues. Journal of Retailing and Consumer Services., 60 102470, 102470. doi: 10.1016/j.jretconser.2021.102470 |
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2021 Journal Article Perceived threat of COVID-19 influences product preferences: the moderating role of consumers’ mindsetSeptianto, Felix and Chiew, Tung Moi (2021). Perceived threat of COVID-19 influences product preferences: the moderating role of consumers’ mindset. Australasian Marketing Journal, 29 (1), 183933492199855-86. doi: 10.1177/1839334921998553 |
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2021 Journal Article The allure of starting afresh: the effects of mortality-related sadness on the effectiveness of fresh start appealsSeptianto, Felix, Khan, Saira, Seo, Yuri and Shi, Linsong (2021). The allure of starting afresh: the effects of mortality-related sadness on the effectiveness of fresh start appeals. European Journal of Marketing, 55 (2), 517-542. doi: 10.1108/ejm-06-2019-0546 |
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2021 Journal Article The impact of gratitude (vs. pride) on the effectiveness of cause-related marketingSeptianto, Felix and Garg, Nitika (2021). The impact of gratitude (vs. pride) on the effectiveness of cause-related marketing. European Journal of Marketing, 55 (6), 1594-1623. doi: 10.1108/ejm-11-2019-0829 |
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2021 Journal Article The interactive effects of religiosity and recognition in increasing donationSeptianto, Felix, Tjiptono, Fandy, Paramita, Widya and Chiew, Tung Moi (2021). The interactive effects of religiosity and recognition in increasing donation. European Journal of Marketing, 55 (1), 1-26. doi: 10.1108/ejm-04-2019-0326 |
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2021 Journal Article Sad but smiling? How the combination of happy victim images and sad message appeals increase prosocial behaviorSeptianto, Felix and Paramita, Widya (2021). Sad but smiling? How the combination of happy victim images and sad message appeals increase prosocial behavior. Marketing Letters, 32 (1), 91-110. doi: 10.1007/s11002-020-09553-5 |
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2021 Journal Article Everyday “low price” or everyday “value”? The interactive effects of framing and construal level on consumer purchase intentionsSeptianto, Felix, Lee, Michael SW. and Putra, Pragea Geldoffy (2021). Everyday “low price” or everyday “value”? The interactive effects of framing and construal level on consumer purchase intentions. Journal of Retailing and Consumer Services, 58 102317, 102317. doi: 10.1016/j.jretconser.2020.102317 |
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2021 Journal Article Religious but not ethical: the effects of extrinsic religiosity, ethnocentrism and self-righteousness on consumers’ ethical judgmentsArli, Denni, Septianto, Felix and Chowdhury, Rafi M. M. I. (2021). Religious but not ethical: the effects of extrinsic religiosity, ethnocentrism and self-righteousness on consumers’ ethical judgments. Journal of Business Ethics, 171 (2), 295-316. doi: 10.1007/s10551-019-04414-2 |
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2021 Journal Article How scolding can encourage consumer engagement with plastic waste issue? The moderating role of consumers’ mindsetBandyopadhyay, Argho, Septianto, Felix and Nallaperuma, Kaushalya (2021). How scolding can encourage consumer engagement with plastic waste issue? The moderating role of consumers’ mindset. Journal of Retailing and Consumer Services, 62 102671, 102671. doi: 10.1016/j.jretconser.2021.102671 |
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2021 Journal Article Distinct effects of pride and gratitude appeals on sustainable luxury brandsSeptianto, Felix, Seo, Yuri and Errmann, Amy Christine (2021). Distinct effects of pride and gratitude appeals on sustainable luxury brands. Journal of Business Ethics, 169 (2), 211-224. doi: 10.1007/s10551-020-04484-7 |
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2021 Journal Article The role of authentic (vs. hubristic) pride in leveraging the effectiveness of cost transparencySeptianto, Felix, Kemper, Joya A., Tjiptono, Fandy and Paramita, Widya (2021). The role of authentic (vs. hubristic) pride in leveraging the effectiveness of cost transparency. Journal of Business Ethics, 174 (2), 423-439. doi: 10.1007/s10551-020-04613-2 |
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2021 Journal Article The benefits and pitfalls of humblebragging in social media advertising: the moderating role of the celebrity versus influencerParamita, Widya and Septianto, Felix (2021). The benefits and pitfalls of humblebragging in social media advertising: the moderating role of the celebrity versus influencer. International Journal of Advertising, 40 (8), 1-24. doi: 10.1080/02650487.2021.1981589 |
