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2004 Book Chapter Towards more thorough data-driven segmentation in tourism: a tracking framework for exploring segment developmentDolnicar, S. (2004). Towards more thorough data-driven segmentation in tourism: a tracking framework for exploring segment development. Consumer psychology of tourism, hospitality and leisure. (pp. 245-252) edited by Crouch, G. I., Perdue, R. R., Timmermans, H. J. P. and Uysal, M.. Wallingford United Kingdom: CABI Publishing. doi: 10.1079/9780851997490.0245 |
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2001 Book Chapter Behavioural market segmentation using the bagged clustering approach based on binary guest survey data: exploring and visualizing unobserved heterogeneityDolnicar, S. and Leisch, F. (2001). Behavioural market segmentation using the bagged clustering approach based on binary guest survey data: exploring and visualizing unobserved heterogeneity. Consumer psychology of tourism, hospitality and leisure. (pp. 243-252) edited by J.A. Mazanec, G.I. Crouch, J.R. Brent Ritchie and A.G. Woodside. Wallingford, Oxon, United Kingdom: CABI. doi: 10.1079/9780851995359.0243 |