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2015

Journal Article

The role of emotion in product, service and business model design

Straker, Karla and Wrigley, Cara (2015). The role of emotion in product, service and business model design. Journal of Entrepreneurship, Management and Innovation, 11 (1), 11-28. doi: 10.7341/20151112

The role of emotion in product, service and business model design

2015

Journal Article

Typologies and touchpoints: designing multi-channel digital strategies

Straker, Karla, Wrigley, Cara and Rosemann, Michael (2015). Typologies and touchpoints: designing multi-channel digital strategies. Journal of Research in Interactive Marketing, 9 (2), 110-128. doi: 10.1108/jrim-06-2014-0039

Typologies and touchpoints: designing multi-channel digital strategies

2015

Journal Article

Not just what they want, but why they want it: Traditional market research to deep customer insights

Price, Rebecca Anne, Wrigley, Cara and Straker, Karla (2015). Not just what they want, but why they want it: Traditional market research to deep customer insights. Qualitative Market Research, 18 (2), 230-248. doi: 10.1108/qmr-03-2014-0024

Not just what they want, but why they want it: Traditional market research to deep customer insights

2014

Journal Article

Driving toward user-centered engineering in automotive design

Bryant, Scott and Wrigley, Cara (2014). Driving toward user-centered engineering in automotive design. Design Management Journal, 9 (1), 74-84. doi: 10.1111/dmj.12007

Driving toward user-centered engineering in automotive design

2013

Journal Article

The search for individualism: self-expression through product personalisation

Grant, Kathryn E., Straker, Karla, Muller, Celeste and Wrigley, Cara (2013). The search for individualism: self-expression through product personalisation. International Journal of Designed Objects, 6 (1), 17-29.

The search for individualism: self-expression through product personalisation

2013

Journal Article

Design dialogue: the visceral hedonic rhetoric framework

Wrigley, Cara (2013). Design dialogue: the visceral hedonic rhetoric framework. Design Issues, 29 (2), 82-95. doi: 10.1162/desi_a_00211

Design dialogue: the visceral hedonic rhetoric framework

2012

Journal Article

Gaps in organizational leadership: linking strategic and operational activities through design-led propositions

Bucolo, Sam, Wrigley, Cara and Matthews, Judy (2012). Gaps in organizational leadership: linking strategic and operational activities through design-led propositions. Design Management Journal, 7 (1), 18-28. doi: 10.1111/j.1948-7177.2012.00030.x

Gaps in organizational leadership: linking strategic and operational activities through design-led propositions

2011

Journal Article

Teaching design led innovation: the future of industrial design

Wrigley, Cara and Bucolo, Sam (2011). Teaching design led innovation: the future of industrial design. Design Principles and Practices, 5 (2), 231-239. doi: 10.18848/1833-1874/cgp/v05i02/38037

Teaching design led innovation: the future of industrial design