Dr Anna Zinn
Dr

Anna Zinn

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Background

Anna is a social psychologist with a research focus on group processes, social identity switching, behavioural change, consumer behaviour in the energy sector, and pro-environmental behaviour. She enjoys working across disciplines - designing experiments with novel measures, analysing complex datasets, and communicating findings in engaging ways to diverse audiences. Her work spans from testing theories in online and lab experiments to evaluating interventions in real-world field studies.

Availability

Dr Anna Zinn is:
Not available for supervision
Media expert

Qualifications

  • Masters (Coursework) of Research Psychology, University of Exeter
  • Doctor of Philosophy of Psychology, University of Exeter

Research interests

  • Learning more about the process of social identity switching

  • Making tourists behave in a more environmentally friendly way

  • Understanding energy consumer behaviour

  • Testing behavioural change interventions

Search Professor Anna Zinn’s works on UQ eSpace

23 works between 2021 and 2026
All (23) Journal Article (23)

21 - 23 of 23 works

2023

Journal Article

Social identity switching

Zinn, Anna K., Lavric, Aureliu, Levine, Mark and Koschate-Reis, Miriam (2023). Social identity switching. Psychologist, 36 (4), 44-47.

Social identity switching

2022

Journal Article

Social identity switching: How effective is it?

Zinn, Anna K., Lavric, Aureliu, Levine, Mark and Koschate, Miriam (2022). Social identity switching: How effective is it?. Journal of Experimental Social Psychology, 101 104309, 104309. doi: 10.1016/j.jesp.2022.104309

Social identity switching: How effective is it?

2021

Journal Article

Trust predicts COVID-19 prescribed and discretionary behavioral intentions in 23 countries

Pagliaro, Stefano, Sacchi, Simona, Pacilli, Maria Giuseppina, Brambilla, Marco, Lionetti, Francesca, Bettache, Karim, Bianchi, Mauro, Biella, Marco, Bonnot, Virginie, Boza, Mihaela, Butera, Fabrizio, Ceylan-Batur, Suzan, Chong, Kristy, Chopova, Tatiana, Crimston, Charlie R., Alvarez, Belen, Cuadrado, Isabel, Ellemers, Naomi, Formanowicz, Magdalena, Graupmann, Verena, Gkinopoulos, Theofilos, Jeong, Evelyn Hye Kyung, Jasinskaja-Lahti, Inga, Jetten, Jolanda, Bin, Kabir Muhib, Mao, Yanhui, McCoy, Christine, Mehnaz, Farah, Minescu, Anca ... Zubieta, Elena (2021). Trust predicts COVID-19 prescribed and discretionary behavioral intentions in 23 countries. PLoS One, 16 (3) e0248334, e0248334. doi: 10.1371/journal.pone.0248334

Trust predicts COVID-19 prescribed and discretionary behavioral intentions in 23 countries

Current funding

  • 2025 - 2028
    Mechanisms of Behaviour Change Theory
    ARC Discovery Projects
    Open grant

Past funding

  • 2024 - 2025
    Customer electricity usage segmentation based on smart meter data
    Energy Queensland Limited
    Open grant

Availability

Dr Anna Zinn is:
Not available for supervision

Supervision history

Current supervision

  • Doctor Philosophy

    Using Gamification to Inspire Sustainable Tourist Behaviour

    Principal Advisor

    Other advisors: Professor Sara Dolnicar

  • Doctor Philosophy

    Encouraging Water-Saving Behaviors in Hotels: Exploring Novel Approaches and Psychological Drivers

    Associate Advisor

    Other advisors: Professor Sara Dolnicar

  • Doctor Philosophy

    Strategies to drive sustainability implementation in hotels

    Associate Advisor

    Other advisors: Professor Sara Dolnicar

Completed supervision

Enquiries

Contact Dr Anna Zinn directly for media enquiries about:

  • Behaviour of energy consumers
  • Consumer behavioural change
  • Pro-environmental interventions
  • Social identities
  • Social identity switching

Need help?

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communications@uq.edu.au