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2015 Conference Publication How do celebrity endorsements affect nonprofit brand evaluations?Pappu, Ravi and Cornwell, T. Bettina (2015). How do celebrity endorsements affect nonprofit brand evaluations?. Australia New Zealand Marketing Academy Conference, Sydney, Australia, 30 November-2 December 2015. Sydney, Australia: ANZMAC. |
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2015 Book Chapter The Effects of Sponsorship Portfolio on Consumer Associations of the Sponsor BrandChien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2015). The Effects of Sponsorship Portfolio on Consumer Associations of the Sponsor Brand. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. (pp. 22-22) Cham: Springer Nature. doi: 10.1007/978-3-319-10963-3_8 |
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2013 Conference Publication Celebrity portfolio effects on consumer brand evaluationsYu, Max and Pappu, Ravi (2013). Celebrity portfolio effects on consumer brand evaluations. 16th Biennial World Marketing Congress, Melbourne, Australia, 17-19 July 2013. Ruston, LA, United States: Academy of Marketing Science. |
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2013 Conference Publication Brand innovativeness effects on quality, satisfaction and loyaltyPappu, Ravi and Quester, Pascale (2013). Brand innovativeness effects on quality, satisfaction and loyalty. 16th Biennial World Marketing Congress, Melbourne, Australia, 17-19 July 2013. Ruston, LA, United States: Academy of Marketing Science. |
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2012 Journal Article Rejoinder to commentary on Chien, Cornwell, and Pappu (2010): Advancing research on sponsorship portfolio effectsChien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2012). Rejoinder to commentary on Chien, Cornwell, and Pappu (2010): Advancing research on sponsorship portfolio effects. Journal of Business Research, 65 (1), 117-121. doi: 10.1016/j.jbusres.2011.02.006 |
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2012 Conference Publication The role of firm-nonprofit fit and similarity in social sponsorship communicationsPappu, Ravi S. and Cornwell, T. Bettina (2012). The role of firm-nonprofit fit and similarity in social sponsorship communications. Summer Marketing Educators' Conference 2012: Marketing in the Socially-Networked World: Challenges of Emerging, Stagnant & Resurgent Markets, Chicago, IL, United States, 17-19 August 2012. |
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2012 Conference Publication Corporate sponsorship effects on nonprofit brand credibility and perceived qualityPappu, Ravi and Cornwell, T. Bettine (2012). Corporate sponsorship effects on nonprofit brand credibility and perceived quality. Australian and New Zealand Marketing Academy Conference (ANZMAC 2012), Adelaide, Australia, 3-5 December 2012. Adelaide, Australia: Ehrenberg-Bass Institute for Marketing Science. |
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2011 Conference Publication The role of customer identification in response to social partnerships: Combining celebrity endorsements and sponsorshiopPappu, Ravi, Cornwell, T. Bettina and Wallin, Ann (2011). The role of customer identification in response to social partnerships: Combining celebrity endorsements and sponsorshiop. Advertising and Consumer Psychology Conference, Eugene, USA, 6-7 May 2011. |
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2011 Conference Publication Endorsement: It's about how you identify with Kate and then how Kate fits with the brandPappu, Ravi, Cornwell, T. Bettina and Wallin, Ann (2011). Endorsement: It's about how you identify with Kate and then how Kate fits with the brand. Summer Marketing Educators' Conference 2011, San Francisco, CA, 5-7 August 2011. Chicago, IL: American Marketing Association. |
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2011 Conference Publication Communicating Corporate Social Responsibility via Sponsorship: Does it Always Work?Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2011). Communicating Corporate Social Responsibility via Sponsorship: Does it Always Work?. American Academy of Advertising 2011 Asia-Pacific Conference, Brisbane, QLD Australia, 8-10 June 2011. |
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2010 Conference Publication Examining the impact of sponsorship portfolio communication on sponsor brand personalityChien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2010). Examining the impact of sponsorship portfolio communication on sponsor brand personality. The American Academy of Advertising (AAA) 2010 European Conference, Milan, Italy, 4-6 June 2010. Richmond, VA, United States: American Academy of Advertising. |
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2010 Conference Publication Sponsorship portfolios: framing effects with sport and cause sponsorshipsChien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2010). Sponsorship portfolios: framing effects with sport and cause sponsorships. 2010 American Marketing Association (AMA) Summer Marketing Educators’ Conference, Boston, United States, 13-16 August 2010. Chicago, United States: American Marketing Association. |
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2010 Conference Publication The role of articulation in sponsorship portfolio communicationChien, Pi-Hsuan Monica, Cornwell, T. Bettina and Pappu, Ravi (2010). The role of articulation in sponsorship portfolio communication. 39th European Marketing Academy (EMAC) Conference, Copenhagan, Denmark, 1-4 June 2010. Frederiksberg, Denmark: Copenhagen Business School. |
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2008 Conference Publication The effects of sponsorship portfolio on consumer associations of the sponsor brandChien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2008). The effects of sponsorship portfolio on consumer associations of the sponsor brand. Academy of Marketing Science Annual Conference 2008, Vancouver, BC, Canada, 28-31 May, 2008. |
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2008 Book Chapter A theoretical framework for analysis of multiple sponsorship effects on consumer responsesChien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2008). A theoretical framework for analysis of multiple sponsorship effects on consumer responses. New Trends in Advertising Research. (pp. 189-206) edited by Francisco Costa Pereira, Jorge Veríssimo and Peter C. Neijens. Lisbon, Portugal: Edicoes Silabo. |
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2008 Journal Article Does brand equity vary between department stores and clothing stores? Results of an empirical investigationPappu, Ravi and Quester, Pascale G. (2008). Does brand equity vary between department stores and clothing stores? Results of an empirical investigation. Journal of Product and Brand Management, 17 (7), 425-435. doi: 10.1108/10610420810916335 |
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2008 Conference Publication Exploring sponsorship framing effectsChien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2008). Exploring sponsorship framing effects. American Psychological Association 116th Annual Convention, Boston, MA., U.S., 14-17 August 2008. |
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2007 Conference Publication A theoretical framework for analysis of multiple sponsorship effects on consumer responsesChien, P. Monica, Cornwell, T. B. and Pappu, R. (2007). A theoretical framework for analysis of multiple sponsorship effects on consumer responses. 6th International Conference on Research in Advertising (ICORIA 2007), Lisbon, Portugal, 29-30 June, 2007. European Advertising Academy, in collaboration with Instituto Politéecnico de Lisboa Escola Superior de Comunicação Social. |
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2006 Journal Article Cyber-rigging click-through rates: Exploring the ethical dimensionsFisher, J. and Pappu, R. S. (2006). Cyber-rigging click-through rates: Exploring the ethical dimensions. International Journal of Internet Marketing and Advertising, 3 (1), 48-59. doi: 10.1504/IJIMA.2006.008973 |
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2005 Conference Publication Store Satisfaction and Retailer Equity: Preliminary Results of An Empirical StudyPappu, Ravi and Quester, Pascale Genevieve (2005). Store Satisfaction and Retailer Equity: Preliminary Results of An Empirical Study. Academy for Global Business Advancement Conference, New Delhi, India, 3-5 January 2005. Rockwall, TX: Academy for Global Business Advancement. |
