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2005 Book Chapter Australian Consumers Product Category-Country Associations: Implications for big emerging marketsPappu, Ravi S. (2005). Australian Consumers Product Category-Country Associations: Implications for big emerging markets. Marketing strategies for emerging markets. (pp. 293-302) New Delhi, India: Excel Books. |
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2005 Conference Publication Store Satisfaction and Retailer Equity: Preliminary Results of An Empirical StudyPappu, Ravi and Quester, Pascale Genevieve (2005). Store Satisfaction and Retailer Equity: Preliminary Results of An Empirical Study. Academy for Global Business Advancement Conference, New Delhi, India, 3-5 January 2005. Rockwall, TX: Academy for Global Business Advancement. |
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2000 Conference Publication Measuring customer based brand equity using hierarchical Bayes methodologySinha, Ashish, Peter T.L. Popkowski Leszczyc and Pappu, Ravi (2000). Measuring customer based brand equity using hierarchical Bayes methodology. AMA Summer Educator’s Conference, USA, August 2000. |
