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2008 Conference Publication The effects of sponsorship portfolio on consumer associations of the sponsor brandChien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2008). The effects of sponsorship portfolio on consumer associations of the sponsor brand. Academy of Marketing Science Annual Conference 2008, Vancouver, BC, Canada, 28-31 May, 2008. |
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2007 Conference Publication Effects of multiple sponsorships on consumer response outcomesChien, P. Monica (2007). Effects of multiple sponsorships on consumer response outcomes. EMAC 20th Doctoral Colloquium 2007, Reykjavik, Iceland, 20-22 May 2007. European Marketing Academy (EMAC). |
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2007 Conference Publication A theoretical framework for analysis of multiple sponsorship effects on consumer responsesChien, P. Monica, Cornwell, T. B. and Pappu, R. (2007). A theoretical framework for analysis of multiple sponsorship effects on consumer responses. 6th International Conference on Research in Advertising (ICORIA 2007), Lisbon, Portugal, 29-30 June, 2007. European Advertising Academy, in collaboration with Instituto Politéecnico de Lisboa Escola Superior de Comunicação Social. |
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2006 Conference Publication Multiple sponsorship effects on consumer response outcomesChien, P. Monica (2006). Multiple sponsorship effects on consumer response outcomes. UQ Business School Research Colloquium, Brisbane, Qld, Australia, 9 June 2006. |
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2005 Conference Publication A theoretical framework for analysis of image transfer in multiple sponsorshipsChien, Pi-Hsuan Monica, Cornwell, T. Bettina and Stokes, Robyn (2005). A theoretical framework for analysis of image transfer in multiple sponsorships. Australia and New Zealand Marketing Academy Conference (ANZMAC, 2005), Fremantle, WA, Australia, 5-7 December 2005. Perth, Australia: University of Western Australia. |
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2004 Conference Publication Integrated marketing communication (IMC): New discipline with an old learning approach: A syllabi analysisKerr, Gayle, Patti, Charles and Chien, P. Monica (2004). Integrated marketing communication (IMC): New discipline with an old learning approach: A syllabi analysis. Australian and New Zealand Marketing Academy Conference (ANZMAC 2004), Wellington, New Zealand, 29 November - 1 December 2004. Wellington, N.Z.: Australian and New Zealand Marketing Academy. |
