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2008 Book Study guide to accompany Marketing : Core concepts & applications, 2nd Asia-Pacific editionWalters, G., Hughs,, Pride, W. and Ferrell, O. (2008). Study guide to accompany Marketing : Core concepts & applications, 2nd Asia-Pacific edition. 2 ed. Australia: Wiley and Sons. |
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2007 Journal Article The effectiveness of print advertising stimuli in evoking elaborate consumption visions for potential travellersWalters, Gabrielle, Sparks, Beverley and Herington, Carmel (2007). The effectiveness of print advertising stimuli in evoking elaborate consumption visions for potential travellers. Journal of Travel Research, 46 (1), 24-34. doi: 10.1177/0047287507302376 |
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2007 Journal Article Burnout and perceived organisational support among frontline hospitality employeesWalters, Gabrielle and Raybould, Mike (2007). Burnout and perceived organisational support among frontline hospitality employees. Journal of Hospitality and Tourism Management, 14 (2), 144-156. doi: 10.1375/jhtm.14.2.144 |
