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2022 Conference Publication Negative Imagery Framing for Advertising Climate Change on Social MediaLi, Shuge, Quang, Huy Phạm, Kwon, Junbum and Septianto, Felix (2022). Negative Imagery Framing for Advertising Climate Change on Social Media. INFORMS Marketing Science Conference, Chicago, IL United States, 16-18 June 2022. |
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2022 Conference Publication Consumer mindset and impact expectancy of corporate social responsibility contribution typesSeo, Yuri, Septianto, Felix, Sen, Sankar and Mathur, Pragya (2022). Consumer mindset and impact expectancy of corporate social responsibility contribution types. Korean Scholars Marketing Science Conference, Seoul, South Korea, 5 November 2022. |
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2021 Conference Publication Dark And Cold Appeals To Business Customers? The Role Of Color Features In Boosting Word-of-mouth For B2B Vs. B2C FGC (Firm-Generated-Content) On Social MediaKwon, Junbum, Chan, Ka Wing, Gu, William and Septianto, Felix (2021). Dark And Cold Appeals To Business Customers? The Role Of Color Features In Boosting Word-of-mouth For B2B Vs. B2C FGC (Firm-Generated-Content) On Social Media. INFORMS Marketing Science Conference, Online, 3-5 June 2021. |
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2021 Conference Publication Framing hope: how positive emotions reduce food waste behaviourNorthey, Gavin, Khalil, Mary, Lang, Bodo and Septianto, Felix (2021). Framing hope: how positive emotions reduce food waste behaviour. Australian & New Zealand Marketing Academy Conference, Melbourne, VIC Australia, 29 November - 1 December 2021. |
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2021 Conference Publication The effects of marketing channel selection on brand authenticity: the role of perceived firm sizeSeptianto, Felix, Ang, Tyson, Japutra, Arnold and Putra, Pragea Geldoffy (2021). The effects of marketing channel selection on brand authenticity: the role of perceived firm size. Marshall Business Research Conference, Online, 5 November 2021. |
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2021 Conference Publication Bittersweet In Visual Narratives: How Emotional Shift Amplifies Consumer EngagementChan, Ka Wing, Kwon, Junbum, Srinivasan, Srikaanth and Septianto, Felix (2021). Bittersweet In Visual Narratives: How Emotional Shift Amplifies Consumer Engagement. INFORMS Marketing Science Conference, Online, 3-5 June 2021. |
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2021 Conference Publication LGBT themed advertising and consumers’ religiosityChowdhury, Rafi, Arli, Denni and Septianto, Felix (2021). LGBT themed advertising and consumers’ religiosity. Australian and New Zealand Marketing Academy Conference, Melbourne, Australia, 29 November - 1 December 2021. |
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2021 Conference Publication Cute Brand Logo Reduces Consumer PunishmentSeptianto, Felix and Kwon, Junbum (2021). Cute Brand Logo Reduces Consumer Punishment. Australian & New Zealand Marketing Academy Conference, Melbourne, VIC Australia, 29 November - 1 December 2021. |
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2020 Conference Publication The Effects of Mindfulness on Healthy Food Choice in Childhood Socioeconomic GroupsErrmann, Amy, Seo, Yuri and Septianto, Felix (2020). The Effects of Mindfulness on Healthy Food Choice in Childhood Socioeconomic Groups. North America - Association for Consumer Research Conference, Online, 1-4 October 2020. |
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2020 Conference Publication Luxury customization and self-authenticity: implication for consumer wellbeingChoi, Dayeon , Seo, Yuri, Septianto, Felix and Ko, Eunju (2020). Luxury customization and self-authenticity: implication for consumer wellbeing. Global Marketing Conference, Online, 5-8 November 2020. |
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2020 Conference Publication How Action and Inaction Regret Shapes Different Levels of Self-ControlPark, Jiwoon and Septianto, Felix (2020). How Action and Inaction Regret Shapes Different Levels of Self-Control. American Marketing Association Summer Conference, Online, 18-20 August 2020. |
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2020 Conference Publication Does culture matter in art infusion? Implications for luxury advertisingJun, Hyejin, Seo, Yuri, Septianto, Felix and Ko, Eunju (2020). Does culture matter in art infusion? Implications for luxury advertising. Global Marketing Conference, Online, 5-8 November 2020. |
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2020 Conference Publication Purchase type affects luxury consumption sharing intention on social media: the moderating role of psychological entitlementBai, Xue, Kemper, Joya, Septianto, Felix and Seo, Yuri (2020). Purchase type affects luxury consumption sharing intention on social media: the moderating role of psychological entitlement. ICAMA-KAS 2020 International Conference, Online, 31 October 2020. |
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2020 Conference Publication The benefit and pitfall of humblebragging in social media sdvertising: the moderating role of celebrity versus influencerParamita, Widya and Septianto, Felix (2020). The benefit and pitfall of humblebragging in social media sdvertising: the moderating role of celebrity versus influencer. ICAMA-KAS 2020 International Conference, Online, 31 October 2020. |
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2019 Conference Publication 50 Shades of Gay: How Gender and Homosexual Imagery Disgusts Politically Conservative ViewersNorthey, Gavin, Dolan, Rebecca, Septianto, Felix, Van Esch, Patrick, Barbera, Michael and Andonopoulos, Vicki (2019). 50 Shades of Gay: How Gender and Homosexual Imagery Disgusts Politically Conservative Viewers. North America - Association for Consumer Research Conference, Atlanta, GA United States, 17-20 October 2019. |
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2019 Conference Publication Global Identity Goal Pursuits and Country-of-Origin Celebrity Endorsement Effects in Emerging MarketsSeo, Yuri, Septianto, Felix and Cruz, Angela (2019). Global Identity Goal Pursuits and Country-of-Origin Celebrity Endorsement Effects in Emerging Markets. Korean Scholars Marketing Science Conference, Seoul, South Korea, 16-17 November 2019. Gyeongnam, Korea: GAMMA. |
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2019 Conference Publication Disaster Relief: The Role of Threat-based AweSeptianto, Felix, Seo, Yuri and Paramita, Widya (2019). Disaster Relief: The Role of Threat-based Awe. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019. |
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2019 Conference Publication Country-of-origin Celebrity Endorsement Effects in Emerging MarketsSeo, Yuri, Septianto, Felix and Cruz, Angela (2019). Country-of-origin Celebrity Endorsement Effects in Emerging Markets. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019. |
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2019 Conference Publication Effects of Mindfulness on Slow Fashion Purchase IntentErrmann, Amy, Seo, Yuri and Septianto, Felix (2019). Effects of Mindfulness on Slow Fashion Purchase Intent. Global Fashion Management Conference, Paris, France, 11-14 July 2019. Gyeongnam, Korea: GAMMA. doi: 10.15444/GFMC2019.02.07.05 |
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2019 Conference Publication The Effects of Gratitude and Pride in Promoting Sustainable Luxury BrandsSeptianto, Felix and Seo, Yuri (2019). The Effects of Gratitude and Pride in Promoting Sustainable Luxury Brands. Global Fashion Management Conference, Paris, France, 11-14 July 2019. |
