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2022 Conference Publication Finding meaning: Loneliness increases preference for art-infused productsKhan, Saira, Seo, Yuri and Septianto, Felix (2022). Finding meaning: Loneliness increases preference for art-infused products. North American Association for Consumer Research Conference, Denver, CO United States, 20-23 October 2022. |
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2022 Conference Publication How implicit theories of beauty affect consumer perceptions towards physical attractivenessLee, Jasmin, Seo, Yuri and Septianto, Felix (2022). How implicit theories of beauty affect consumer perceptions towards physical attractiveness. Korean Scholars Marketing Science Conference, Seoul, South Korea, 5 November 2022. |
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2021 Conference Publication Dark And Cold Appeals To Business Customers? The Role Of Color Features In Boosting Word-of-mouth For B2B Vs. B2C FGC (Firm-Generated-Content) On Social MediaKwon, Junbum, Chan, Ka Wing, Gu, William and Septianto, Felix (2021). Dark And Cold Appeals To Business Customers? The Role Of Color Features In Boosting Word-of-mouth For B2B Vs. B2C FGC (Firm-Generated-Content) On Social Media. INFORMS Marketing Science Conference, Online, 3-5 June 2021. |
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2021 Conference Publication LGBT themed advertising and consumers’ religiosityChowdhury, Rafi, Arli, Denni and Septianto, Felix (2021). LGBT themed advertising and consumers’ religiosity. Australian and New Zealand Marketing Academy Conference, Melbourne, Australia, 29 November - 1 December 2021. |
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2021 Conference Publication Cute Brand Logo Reduces Consumer PunishmentSeptianto, Felix and Kwon, Junbum (2021). Cute Brand Logo Reduces Consumer Punishment. Australian & New Zealand Marketing Academy Conference, Melbourne, VIC Australia, 29 November - 1 December 2021. |
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2021 Conference Publication Framing hope: how positive emotions reduce food waste behaviourNorthey, Gavin, Khalil, Mary, Lang, Bodo and Septianto, Felix (2021). Framing hope: how positive emotions reduce food waste behaviour. Australian & New Zealand Marketing Academy Conference, Melbourne, VIC Australia, 29 November - 1 December 2021. |
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2021 Conference Publication The effects of marketing channel selection on brand authenticity: the role of perceived firm sizeSeptianto, Felix, Ang, Tyson, Japutra, Arnold and Putra, Pragea Geldoffy (2021). The effects of marketing channel selection on brand authenticity: the role of perceived firm size. Marshall Business Research Conference, Online, 5 November 2021. |
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2021 Conference Publication Bittersweet In Visual Narratives: How Emotional Shift Amplifies Consumer EngagementChan, Ka Wing, Kwon, Junbum, Srinivasan, Srikaanth and Septianto, Felix (2021). Bittersweet In Visual Narratives: How Emotional Shift Amplifies Consumer Engagement. INFORMS Marketing Science Conference, Online, 3-5 June 2021. |
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2020 Conference Publication Does culture matter in art infusion? Implications for luxury advertisingJun, Hyejin, Seo, Yuri, Septianto, Felix and Ko, Eunju (2020). Does culture matter in art infusion? Implications for luxury advertising. Global Marketing Conference, Online, 5-8 November 2020. |
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2020 Conference Publication Purchase type affects luxury consumption sharing intention on social media: the moderating role of psychological entitlementBai, Xue, Kemper, Joya, Septianto, Felix and Seo, Yuri (2020). Purchase type affects luxury consumption sharing intention on social media: the moderating role of psychological entitlement. ICAMA-KAS 2020 International Conference, Online, 31 October 2020. |
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2020 Conference Publication The benefit and pitfall of humblebragging in social media sdvertising: the moderating role of celebrity versus influencerParamita, Widya and Septianto, Felix (2020). The benefit and pitfall of humblebragging in social media sdvertising: the moderating role of celebrity versus influencer. ICAMA-KAS 2020 International Conference, Online, 31 October 2020. |
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2020 Conference Publication The Effects of Mindfulness on Healthy Food Choice in Childhood Socioeconomic GroupsErrmann, Amy, Seo, Yuri and Septianto, Felix (2020). The Effects of Mindfulness on Healthy Food Choice in Childhood Socioeconomic Groups. North America - Association for Consumer Research Conference, Online, 1-4 October 2020. |
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2020 Conference Publication Luxury customization and self-authenticity: implication for consumer wellbeingChoi, Dayeon , Seo, Yuri, Septianto, Felix and Ko, Eunju (2020). Luxury customization and self-authenticity: implication for consumer wellbeing. Global Marketing Conference, Online, 5-8 November 2020. |
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2020 Conference Publication How Action and Inaction Regret Shapes Different Levels of Self-ControlPark, Jiwoon and Septianto, Felix (2020). How Action and Inaction Regret Shapes Different Levels of Self-Control. American Marketing Association Summer Conference, Online, 18-20 August 2020. |
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2019 Conference Publication Poignancy Increases Consumer Preferences for Self-Made ProductsSeptianto, Felix (2019). Poignancy Increases Consumer Preferences for Self-Made Products. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019. |
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2019 Conference Publication Pride & Prejudice: The Influence of Hubristic Pride on Negative Word-of-Mouth Following a Service FailureNorthey, Gavin, Septianto, Felix, Chiew, Tung Moi and Ngo, Liem Viet (2019). Pride & Prejudice: The Influence of Hubristic Pride on Negative Word-of-Mouth Following a Service Failure. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019. |
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2019 Conference Publication Pride & Prejudice: How an Individual’s Hubris Makes Them Say Bad Things about Your BrandSeptianto, Felix, Northey, Gavin, Chiew, Tung Moi, Andonopoulos, Vicki and Ngo, Liem Viet (2019). Pride & Prejudice: How an Individual’s Hubris Makes Them Say Bad Things about Your Brand. North America - Association for Consumer Research Conference, Atlanta, GA United States, 17-20 October 2019. |
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2019 Conference Publication Let Us Give Thanks: How Gratitude and Message Framing Can Reduce Food WasteNorthey, Gavin, Kemper, Joya, Septianto, Felix and Van Esch, Patrick (2019). Let Us Give Thanks: How Gratitude and Message Framing Can Reduce Food Waste. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019. |
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2019 Conference Publication Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking MessageSeptianto, Felix and Garg, Nitika (2019). Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message. Asia Pacific - Association for Consumer Research Conference, Ahmedabad, India, 10-12 January 2019. |
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2019 Conference Publication Let Us Give Thanks: How Gratitude and Message Framing Can Reduce Food WasteSeptianto, Felix, Kemper, Joya, Northey, Gavin, Andonopoulos, Vicki, Van Esch, Patrick and Barbera, Michael (2019). Let Us Give Thanks: How Gratitude and Message Framing Can Reduce Food Waste. North America - Association for Consumer Research Conference, Atlanta, GA United States, 17-20 October 2019. |
