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2016 Conference Publication Grateful Compliance or Proud Defiance? Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking MessagesSeptianto, Felix and Garg, Nitika (2016). Grateful Compliance or Proud Defiance? Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Messages. Australian & New Zealand Marketing Academy Conference, Christchurch, New Zealand, 5-7 December 2016. |
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2016 Conference Publication Peas in a Pod? Distinct Effects of Pride and Gratitude on Self- Versus Other-Focused AppealsSeptianto, Felix and Garg, Nitika (2016). Peas in a Pod? Distinct Effects of Pride and Gratitude on Self- Versus Other-Focused Appeals. Australian & New Zealand Marketing Academy Conference, Christchurch, New Zealand, 5-7 December 2016. |
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2015 Conference Publication Feel Like Giving or Receiving? The Effects of Pride and Gratitude on Self- Versus Other-Focused AppealsSeptianto, Felix and Garg, Nitika (2015). Feel Like Giving or Receiving? The Effects of Pride and Gratitude on Self- Versus Other-Focused Appeals. Australian & New Zealand Marketing Academy Conference, Sydney, NSW Australia, 30 November - 2 December 2015. |
