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2012 Journal Article Event-related advertising and the special case of sponsorship-linked advertisingKelly, Sarah J., Cornwell, T. Bettina, Coote, Leonard V. and McAlister, Anna R. (2012). Event-related advertising and the special case of sponsorship-linked advertising. International Journal of Advertising, 31 (1), 15-37. doi: 10.2501/IJA-31-1-15-37 |
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2011 Journal Article Measurement properties of rankings and ratingsCoote, Leonard V. (2011). Measurement properties of rankings and ratings. Journal of Business Research, 64 (12), 1296-1302. doi: 10.1016/j.jbusres.2010.12.006 |
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2011 Journal Article Structural choice modelling: Theory and applications to combining choice experimentsRungie, Campbell M., Coote, Leonard V. and Louviere, Jordan J. (2011). Structural choice modelling: Theory and applications to combining choice experiments. Journal of Choice Modelling, 4 (3), 1-29. doi: 10.1016/S1755-5345(13)70040-X |
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2009 Conference Publication This brand is me: A social identity based measure of brand identificationTildesley, Amy E. and Coote, Leonard V. (2009). This brand is me: A social identity based measure of brand identification. 36th Annual Conference of the Association for Consumer Research, San Francisco, CA, United States, 23-26 October 2008. Duluth, MN, United States: Association for Consumer Research. |
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2009 Journal Article Expressing Identity and Shaping Image: The Relationship Between Corporate Mission and Corporate SponsorshipCunningham, Stephanie, Cornwell, T. Bettina and Coote, Leonard V. (2009). Expressing Identity and Shaping Image: The Relationship Between Corporate Mission and Corporate Sponsorship. Journal of Sport Management, 23 (1), 65-86. doi: 10.1123/jsm.23.1.65 |
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2009 Conference Publication Mellowing Skeptical Consumers: An Examination of Sponsorship Linked AdvertisingKelly, SJ, Cornwell, TB and Coote, LV (2009). Mellowing Skeptical Consumers: An Examination of Sponsorship Linked Advertising. 36th Annual Conference of the Association-for-Consumer-Research, San Francisco CA, OCT 23-26, 2008. |
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2009 Conference Publication The impact of ambush advertising on consumer memory for sponsor brandKelly, Sarah J., Cornwell, T. Bettina and Coote, Leonard V. (2009). The impact of ambush advertising on consumer memory for sponsor brand. 2009 AMA Winter Educators' Conference, Tampa, FL, 20-23 February 2009. Online Proceedings: American Marketing Association. |
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2008 Conference Publication Latent variable modeling of consumer brand preferences using best-worst experimentsCoote, Len and Cornwell, Bettina (2008). Latent variable modeling of consumer brand preferences using best-worst experiments. 2008 INFORMS Marketing Science Conference, Vancouver, Canada, 12-14 June 2008. |
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2007 Journal Article Involvement, satisfaction, and brand loyalty in a small business services settingRussell-Bennett, R., McColl-Kennedy, J. R. and Coote, L. V. (2007). Involvement, satisfaction, and brand loyalty in a small business services setting. Journal of Business Research, 60 (12), 1253-1260. doi: 10.1016/j.jbusres.2007.05.001 |
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2007 Journal Article Interfirm behavior and goal alignment in relational exchangesStephen, A. T. and Coote, L. V. (2007). Interfirm behavior and goal alignment in relational exchanges. Journal of Business Research, 60 (4), 285-295. doi: 10.1016/j.jbusres.2006.10.022 |
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2007 Conference Publication Modeling the latent preference structure implied by discrete choice experimentsCoote, Len, Louviere, Jordan and Cam Rungie (2007). Modeling the latent preference structure implied by discrete choice experiments. XXIX INFORMS Marketing Science Conference, Singapore, 27-30 June 2007. Singapore: INFORMS. |
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2007 Conference Publication Antecedents and consequences of identification in international expansionCoote, L. V. and Cornwell, T. B. (2007). Antecedents and consequences of identification in international expansion. European Marketing Academy Conference: Flexible marketing in an unpredictable world, Reykjavik, Iceland, 22-25 May, 2007. Reykjavik, Iceland: Reykjavik University. |
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2007 Conference Publication High tech versus high touch: Consumer impressions of service delivery experiencesBeatson, A., Coote, L. V. and Drennan, J. (2007). High tech versus high touch: Consumer impressions of service delivery experiences. European Marketing Academy Conference: Flexible marketing in an unpredictable world, Reykjavik, Iceland, 22-25 May, 2007. Reykjavik, Iceland: Reykjavik University. |
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2007 Conference Publication Rigidity and interdependency effects of learning capabilitiesRutter, D., Weerawardena, J. and Coote, L. (2007). Rigidity and interdependency effects of learning capabilities. World Marketing Congress 2007, Verona, Italy, 11-14 July, 2007. Verona, Italy: The Academy of Marketing Science. |
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2007 Conference Publication Consumer skepticism and thematically tied advertising responseKelly, Sarah J., Cornwell, T. Bettina and Coote, Leonard V. (2007). Consumer skepticism and thematically tied advertising response. 2007 AMA Winter Educators' Conferencee, San Diego, CA, United States, 16 - 19 February 2007. Chicago, IL, United States: American Marketing Association. |
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2007 Journal Article Self-service technology and the service encounterBeatson, A., Lee, N. and Coote, L. V. (2007). Self-service technology and the service encounter. Service Industries Journal, 27 (1), 75-89. doi: 10.1080/02642060601038700 |
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2006 Conference Publication Examining the role of networking capability in small and medium firm internationalizationCoote, Len, Loxton, Rick and Weerawardena, Jay (2006). Examining the role of networking capability in small and medium firm internationalization. The 48th Annual Meeting of the Academy of International Business: "From the Silk Road to Global Networks: Harnessing the Power of People in International Business", Beijing, China, 23-26 June 2006. East Lansing, MI, U.S.A.: Academy of International Business. |
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2006 Journal Article Exploring the usefulness of a consumer activity index in the sponsorship-linked marketing contextAli,Czafrann, Cornwell, T. Bettina, Nguyen, Doan and Coote,Leonard (2006). Exploring the usefulness of a consumer activity index in the sponsorship-linked marketing context. International Journal of Sports Marketing and Sponsorship, 7 (2), 115-123. |
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2006 Journal Article Determining customer satisfaction and commitment through self-service technology and personal service usageBeatson, A. T., Coote, L. V. and Rudd, J. M. (2006). Determining customer satisfaction and commitment through self-service technology and personal service usage. Journal of Marketing Management, 22 (7), 853-882. |
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2006 Conference Publication Modelling Hierarchical Conjoint Processes and Data from Integrated Experiments Using Latent VariablesCoote, Leonard V. and Louviere, Jordan J. (2006). Modelling Hierarchical Conjoint Processes and Data from Integrated Experiments Using Latent Variables. XXVIII INFORMS Marketing Science Conference, Pittsburgh, PA, United States, 16 - 19 June 2005. |
