Overview
Background
Dr Aimee Brownbill is an ARC Early Career Industry Fellow with the Centre for Digital Cultures and Societies and the Foundation for Alcohol Research and Education.
Aimee has a PhD in Medicine (Public Health) and has contributed to collaborative applied research informing public health policy for several years. A key focus of her work to-date has been on the commercial determinants of health, particularly the influence of marketing practices on health and wellbeing.
Aimee is currently leading a program of work on digital marketing by harmful industries such as alcohol, gambling and highly processed unhealthy foods, exploring potential avenues for regulation in this space. She has been awarded an ARC Early Career Industry Fellowship to further explore this topic. The project will offer researchers, civil society and government with new methods to examine and monitor digital marketing practices and inform the development of consumer protection measures in the digital era.
Availability
- Dr Aimee Brownbill is:
- Available for supervision
- Media expert
Qualifications
- Bachelor of Health Sciences, University of Adelaide
- Bachelor (Honours) of Population Health, University of Adelaide
- Doctor of Philosophy of Public Health, University of Adelaide
Research impacts
Aimee integrates her knowledge and experience in research, policy and advocacy to achieve translational outcomes in public health policy and practice.
Aimee regularly consults on health implications of public policy in Australia. Her research and translational activities have informed improvements to food labelling, including the Health Star Rating system and sugar information labelling. More recently, her work in the space of digital marketing has informed developments in the policy spaces of privacy, online safety and regulation of social media platforms.
Works
Search Professor Aimee Brownbill’s works on UQ eSpace
2023
Other Outputs
Alcohol advertising on social media platforms – A 1-year snapshot
Hayden, Lauren, Brownbill, Aimee, Angus, Daniel, Carah, Nicholas, Tan, Xue Ying, Hawker, Kiah, Dobson, Amy and Robards, Brady (2023). Alcohol advertising on social media platforms – A 1-year snapshot. Canberra, ACT, Australia: Foundation for Alcohol Research and Education.
2022
Other Outputs
Advertisements on digital platforms: how transparent and observable are they?
Hawker, Kiah, Carah, Nicholas, Angus, Daniel, Brownbill, Aimee, Tan, Xue Ying (Jane), Dobson, Amy and Robards, Brady (2022). Advertisements on digital platforms: how transparent and observable are they?. Canberra, ACT, Australia: Foundation for Alcohol Research and Education.
Featured
2018
Journal Article
The marketing of sugar-sweetened beverages to young people on Facebook
Brownbill, Aimee L., Miller, Caroline L. and Braunack-Mayer, Annette J. (2018). The marketing of sugar-sweetened beverages to young people on Facebook. Australian and New Zealand Journal of Public Health, 42 (4), 354-360. doi: 10.1111/1753-6405.12801
2026
Journal Article
Nutrition claims on alcohol labels: Consumer awareness, understanding, and perceptions
Kostadinov, Victoria, Pettigrew, Simone, Bartram, Ashlea, Norris, Christina, Yusoff, Asad, Sträuli, Bella, O’Brien, Paula, Jongenelis, Michelle, Brownbill, Aimee, Chikritzhs, Tanya and Bowden, Jacqueline (2026). Nutrition claims on alcohol labels: Consumer awareness, understanding, and perceptions. Public Health Nutrition, 1-23. doi: 10.1017/s1368980026103395
2026
Journal Article
Blinded by the ‘lite’: Consumer perceptions of health-oriented claims on alcohol labels and self-reported impact on intended purchasing and consumption
Kostadinov, Victoria, Pettigrew, Simone, Bartram, Ashlea, Norris, Christina, Yusoff, Asad, Sträuli, Bella, O’Brien, Paula, Brownbill, Aimee, Stafford, Julia, Petticrew, Mark, Jongenelis, Michelle, Stockwell, Tim and Bowden, Jacqueline (2026). Blinded by the ‘lite’: Consumer perceptions of health-oriented claims on alcohol labels and self-reported impact on intended purchasing and consumption. Journal of Studies on Alcohol and Drugs jsad.25-00336. doi: 10.15288/jsad.25-00336
2026
Journal Article
Attitudes to restrictions on the promotion and parental supply of zero alcohol products
Bathie, Laura, Yusoff, Asad, Sträuli, Bella, Jongenelis, Michelle I., O'Brien, Paula, Bowden, Jacquie, Brownbill, Aimee, Norris, Christina and Pettigrew, Simone (2026). Attitudes to restrictions on the promotion and parental supply of zero alcohol products. Drug and Alcohol Review, 45 (3) e70123. doi: 10.1111/dar.70123
2026
Journal Article
‘Zero alcohol drinks are really complex’: navigating substitution and addition consumption issues
Pettigrew, Simone, Sträuli, Bella, Yusoff, Asad, O'Brien, Paula, Jongenelis, Michelle, Jones, Alexandra, Brownbill, Aimee, Taylor, Fraser and Bowden, Jacquie (2026). ‘Zero alcohol drinks are really complex’: navigating substitution and addition consumption issues. Drug and Alcohol Review, 45 (3) e70124. doi: 10.1111/dar.70124
2026
Journal Article
Trends in the range of zero alcohol products available in supermarkets and alcohol stores in Australia
Pettigrew, Simone, Davies, Tazman, Sträuli, Bella, Yusoff, Asad, O'Brien, Paula, Jongenelis, Michelle, Brownbill, Aimee, Jones, Alexandra, Taylor, Fraser and Bowen, Jacquie (2026). Trends in the range of zero alcohol products available in supermarkets and alcohol stores in Australia. Drug and Alcohol Review, 45 (3) e70122, 1-7. doi: 10.1111/dar.70122
2026
Journal Article
Adolescents' exposure to zero-alcohol advertisements and attitudes and consumption intentions towards alcohol: a cross-sectional study
Bartram, Ashlea, Ahad, Md Abdul, Bogomolova, Svetlana, Mittinty, Murthy, Dono, Joanne, Brownbill, Aimee L., Harrison, Nathan J., Garcia, Jacqueline, Glavinic, Ivana, May, Mia and Bowden, Jacqueline (2026). Adolescents' exposure to zero-alcohol advertisements and attitudes and consumption intentions towards alcohol: a cross-sectional study. Drug and Alcohol Review, 45 (2) e70125, 2. doi: 10.1111/dar.70125
2025
Journal Article
Policy implementation learnings from the introduction of a mandatory alcohol pregnancy warning label
Pettigrew, Simone, Davies, Tazman, Yusoff, Asad, Sträuli, Bella, O’Brien, Paula, Jongenelis, Michelle I, Stockwell, Tim, Jones, Alexandra, Stafford, Julia, Brownbill, Aimee, Taylor, Fraser and Bowden, Jacqueline (2025). Policy implementation learnings from the introduction of a mandatory alcohol pregnancy warning label. Health Promotion International, 40 (6) daaf219, 1-5. doi: 10.1093/heapro/daaf219
2025
Other Outputs
Online sale, delivery and advertising of alcohol in Australia – behaviour, attitudes and support for change
Brownbill, Aimee, Carah, Nicholas and Pettigrew, Simone (2025). Online sale, delivery and advertising of alcohol in Australia – behaviour, attitudes and support for change. Canberra, ACT, Australia: Foundation for Alcohol Research and Education, The University of Queensland, The George Institute for Global Health.
2025
Journal Article
Suboptimal industry adherence to the design specifications of the mandatory pregnancy warning label
Yusoff, Asad, Sträuli, Bella, Jones, Alexandra, O'Brien, Paula, Bowden, Jacquie, Jongenelis, Michelle, Brownbill, Aimee, Stockwell, Tim and Pettigrew, Simone (2025). Suboptimal industry adherence to the design specifications of the mandatory pregnancy warning label. Australian and New Zealand Journal of Public Health, 49 (3) 100236. doi: 10.1016/j.anzjph.2025.100236
2025
Journal Article
Alcohol advertising in disguise: exposure to zero-alcohol products prompts adolescents to think of alcohol—Reaction time experimental study
Bartram, Ashlea, Mittinty, Murthy, Ahad, Md Abdul, Bogomolova, Svetlana, Dono, Joanne, Brownbill, Aimee L., Harrison, Nathan J., Garcia, Jacqui, Glavinic, Ivana, May, Mia and Bowden, Jacqueline (2025). Alcohol advertising in disguise: exposure to zero-alcohol products prompts adolescents to think of alcohol—Reaction time experimental study. International Journal of Drug Policy, 139 104753, 104753. doi: 10.1016/j.drugpo.2025.104753
2025
Journal Article
The prevalence of mandated and voluntary health information on alcohol products in Australia
Pettigrew, Simone, Yusoff, Asad, Sträuli, Bella, Booth, Leon, O’Brien, Paula, Bowden, Jacquie, Brownbill, Aimee, Stafford, Julia, Jongenelis, Michelle I, Davies, Tazman, Chikritzhs, Tanya, Stockwell, Tim, Taylor, Fraser and Jones, Alexandra (2025). The prevalence of mandated and voluntary health information on alcohol products in Australia. Australian and New Zealand Journal of Public Health, 49 (1) 100215, 1-6. doi: 10.1016/j.anzjph.2024.100215
2025
Journal Article
“There's just a lot of numbers and I just want to have a drink”: the challenge of communicating the energy content of alcohol products
Pettigrew, Simone, Sträuli, Bella, Yusoff, Asad, O’Brien, Paula, Bowden, Jacqueline, Jongenelis, Michelle, Brownbill, Aimee, Chikritzhs, Tanya, Petticrew, Mark, Matheson, Angela, Taylor, Fraser and Jones, Alexandra (2025). “There's just a lot of numbers and I just want to have a drink”: the challenge of communicating the energy content of alcohol products. Appetite, 205 107700, 1-8. doi: 10.1016/j.appet.2024.107700
2025
Journal Article
Suboptimal uptake and placement of a mandatory alcohol pregnancy warning label in Australia
Davies, Tazman, O'Brien, Paula, Bowden, Jacqueline, Sträuli, Bella, Yusoff, Asad, Jongenelis, Michelle, Jones, Alexandra, Brownbill, Aimee, Chikritzhs, Tanya, Stafford, Julia and Pettigrew, Simone (2025). Suboptimal uptake and placement of a mandatory alcohol pregnancy warning label in Australia. International Journal of Drug Policy, 135 104661, 1-5. doi: 10.1016/j.drugpo.2024.104661
2024
Other Outputs
How alcohol and gambling companies target people most at risk with marketing for addictive products on Facebook
Hayden, Lauren, Newton, Giselle, Carah, Nicholas, Tran, Dang Khuong, Brownbill, Aimee, Obeid, Abdul and Irving, Rohann (2024). How alcohol and gambling companies target people most at risk with marketing for addictive products on Facebook. Canberra, ACT, Australia: Foundation for Alcohol Research and Education.
2024
Other Outputs
Buy now: the link between alcohol advertising, online sales and rapid delivery
Hayden, Lauren, Brownbill, Aimee, Angus, Daniel, Carah, Nicholas, Tan, Xue Ying, Hawker, Kiah, Dobson, Amy and Robards, Brady (2024). Buy now: the link between alcohol advertising, online sales and rapid delivery. Canberra, ACT, Australia: Foundation for Alcohol Research and Education.
2024
Journal Article
Observing “tuned” advertising on digital platforms
Carah, Nicholas, Hayden, Lauren, Brown, Maria-Gemma, Angus, Daniel, Brownbill, Aimee, Hawker, Kiah, Tan, Xue Ying, Dobson, Amy and Robards, Brady (2024). Observing “tuned” advertising on digital platforms. Internet Policy Review, 13 (2) 1779. doi: 10.14763/2024.2.1779
2022
Journal Article
Warning labels and interpretive nutrition labels: Impact on substitution between sugar and artificially sweetened beverages, juice and water in a real-world selection task
Miller, Caroline, Ettridge, Kerry, Pettigrew, Simone, Wittert, Gary, Wakefield, Melanie, Coveney, John, Roder, David, Martin, Jane, Brownbill, Aimee and Dono, Joanne (2022). Warning labels and interpretive nutrition labels: Impact on substitution between sugar and artificially sweetened beverages, juice and water in a real-world selection task. Appetite, 169 105818, 1-12. doi: 10.1016/j.appet.2021.105818
Funding
Current funding
Supervision
Availability
- Dr Aimee Brownbill is:
- Available for supervision
Looking for a supervisor? Read our advice on how to choose a supervisor.
Media
Enquiries
Contact Dr Aimee Brownbill directly for media enquiries about:
- Advertising
- Advertising regulation
- Alcohol
- Alcohol advertising
- Digital advertising
- Digital platforms
Need help?
For help with finding experts, story ideas and media enquiries, contact our Media team: