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2008 Conference Publication Beyond the manufacturing mindset: Development of the professional service firm innovation (PSFI) scaleHogan, S. J., McColl-Kennedy, J. R., Soutar, G. N. and Sweeney, J. C. (2008). Beyond the manufacturing mindset: Development of the professional service firm innovation (PSFI) scale. Australian and New Zealand Marketing Academy (ANZMAC 2008), Sydney, Australia, 1-3 December 2008. Sydney, Australia: ANZMAC. |
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2007 Conference Publication Innovation within professional service firms: An exploratory studyHogan, S., McColl-Kennedy, J. R., Sweeney, J. C. and Soutar, G. N. (2007). Innovation within professional service firms: An exploratory study. Australian and New Zealand Marketing Academy Conference (ANZMAC 2007), Dunedin, New Zealand, 3-5 December, 2007. Dunedin, New Zealand: University of Otago and ANZMAC. |
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2004 Conference Publication Towards an understanding of creativity and innovation within professional services and marketingHogan, Suellen J. and Coote, Leonard V. (2004). Towards an understanding of creativity and innovation within professional services and marketing. ANZMAC 2004: Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand, 29 November-1 December, 2004. Wellington, New Zealand: ANZMAC. |
