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2021 Journal Article Online knowledge sharing capability of young employees: an empirical studyNguyen, Tuyet-Mai and Fry, Marie-Louise (2021). Online knowledge sharing capability of young employees: an empirical study. Journal of Global Scholars of Marketing Science: Bridging Asia and the World, 32 (3), 1-19. doi: 10.1080/21639159.2020.1808849 |
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2021 Journal Article Four-dimensional model: a literature review on reasons behind lurking behaviorNguyen, Tuyet-Mai (2021). Four-dimensional model: a literature review on reasons behind lurking behavior. VINE: The Journal of Information and Knowledge Management Systems, 51 (2), 302-317. doi: 10.1108/vjikms-10-2019-0168 |
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2021 Book Chapter The development and current trends of digital marketing and relationship marketing researchLe, Dung, Nguyen, Tuyet-Mai, Quach, Sara, Thaichon, Park and Ratten, Vanessa (2021). The development and current trends of digital marketing and relationship marketing research. Developing digital marketing: relationship perspectives. (pp. 1-18) edited by Park Thaichon and Vanessa Ratten. Bingley, United Kingdom: Emerald Publishing. doi: 10.1108/978-1-80071-348-220211001 |
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2021 Book Chapter The current trends and future direction of digital and relationship marketing: a business perspectiveNguyen, Tuyet-Mai, Le, Dung, Quach, Sara, Thaichon, Park and Ratten, Vanessa (2021). The current trends and future direction of digital and relationship marketing: a business perspective. Developing digital marketing: relationship perspectives. (pp. 191-200) edited by Park Thaichon and Vanessa Ratten. Bingley, United Kingdom: Emerald Publishing. doi: 10.1108/978-1-80071-348-220211011 |
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2020 Conference Publication Barriers to implementing social marketing in Asia: a critical reviewPang, Bo, Deshpande, Sameer, Almosa, Yara, Arif, Amna, Arli, Denni, Bakpayev, Marat, Erdogan, B. Zafer, Fujihira, Haruka, Gallage, Samanthika, Kadir Kadir, Mohammad, Kim, Jeawon, Nguyen, Mai, Teik, Derek Ong Lai, Satawedin, Patama, Weinreich, Nedra Kline and Yousef, Murooj (2020). Barriers to implementing social marketing in Asia: a critical review. Global Marketing Conference, Seoul, Republic of Korea, 5-8 November 2020. Seoul, Republic of Korea: Global Alliance of Marketing and Management Associations. doi: 10.15444/gmc2020.10.05.02 |
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2020 Conference Publication Policy implications for condom use in Asia: a systematic reviewKim, Jeawon, Pang, Bo, Gallage, Samanthika, Deshpande, Sameer, Nguyen, Mai, Arli, Denni, Bakpayev, Marat, Fujihira, Haruka and Kadir, Mohammad (2020). Policy implications for condom use in Asia: a systematic review. Global Marketing Conference, Seoul, Republic of Korea, 5-8 November 2020. Seoul, Republic of Korea: Global Alliance of Marketing and Management Associations. doi: 10.15444/gmc2020.09.08.04 |
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2020 Journal Article Reverse relationship between reward, knowledge sharing and performanceNguyen, Tuyet-Mai and Prentice, Catherine (2020). Reverse relationship between reward, knowledge sharing and performance. Knowledge Management Research & Practice, 20 (4), 1-12. doi: 10.1080/14778238.2020.1821588 |
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2020 Journal Article Engaging and retaining customers with AI and employee servicePrentic, Catherine and Nguyen, Mai (2020). Engaging and retaining customers with AI and employee service. Journal of Retailing and Consumer Services, 56 102186, 102186. doi: 10.1016/j.jretconser.2020.102186 |
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2020 Journal Article A review of two psychological models in knowledge sharing: current trends and future agendaNguyen, Tuyet-Mai (2020). A review of two psychological models in knowledge sharing: current trends and future agenda. VINE: The Journal of Information and Knowledge Management Systems, 51 (4), 533-549. doi: 10.1108/vjikms-12-2019-0206 |
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2020 Journal Article Cognitive processes, rewards and online knowledge sharing behaviour: the moderating effect of organisational innovationNguyen, Tuyet-Mai and Malik, Ashish (2020). Cognitive processes, rewards and online knowledge sharing behaviour: the moderating effect of organisational innovation. Journal of Knowledge Management, 24 (6), 1241-1261. doi: 10.1108/jkm-12-2019-0742 |
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2020 Journal Article Knowledge sharing and innovation capability at both individual and organizational levels: an empirical study from Vietnam's telecommunication companiesNham, Tuan Phong , Nguyen, Tuyet-Mai, Tran, Nam Hoai and Nguyen, Hao Anh (2020). Knowledge sharing and innovation capability at both individual and organizational levels: an empirical study from Vietnam's telecommunication companies. Management and Marketing-Challenges for the Knowledge Society, 15 (2), 275-301. doi: 10.2478/mmcks-2020-0017 |
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2020 Journal Article Do extrinsic motivation and organisational culture additively strengthen intrinsic motivation in online knowledge sharing?: An empirical studyNguyen, Tuyet-Mai (2020). Do extrinsic motivation and organisational culture additively strengthen intrinsic motivation in online knowledge sharing?: An empirical study. VINE: The Journal of Information and Knowledge Management Systems, 50 (1), 75-93. doi: 10.1108/vjikms-02-2019-0019 |
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2019 Journal Article Online knowledge sharing in Vietnamese telecommunication companies: An integration of social psychology modelsNguyen, Tuyet-Mai, Dinh, Van Toan and Nham, Phong Tuan (2019). Online knowledge sharing in Vietnamese telecommunication companies: An integration of social psychology models. Knowledge Management and E-Learning-An International Journal, 11 (4), 497-521. doi: 10.34105/j.kmel.2019.11.026 |
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2019 Journal Article Motivation and knowledge sharing: a meta-analysis of main and moderating effectsNguyen, Tuyet-Mai, Nham, Tuan Phong, Froese, Fabian Jintae and Malik, Ashish (2019). Motivation and knowledge sharing: a meta-analysis of main and moderating effects. Journal of Knowledge Management, 23 (5), 998-1016. doi: 10.1108/jkm-01-2019-0029 |
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2019 Journal Article The theory of planned behavior and knowledge sharing: a systematic review and meta-analytic structural equation modellingNguyen, Tuyet-Mai, Nham, Phong Tuan and Hoang, Viet-Ngu (2019). The theory of planned behavior and knowledge sharing: a systematic review and meta-analytic structural equation modelling. VINE: The Journal of Information and Knowledge Management Systems, 49 (1), 76-94. doi: 10.1108/vjikms-10-2018-0086 |
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2019 Journal Article An investigation the main internal brand crisis antecedentsDo, Bich Ngoc, Nham, Tuan Phong and Nguyen, Tuyet-Mai (2019). An investigation the main internal brand crisis antecedents. Business: Theory and Practice, 20, 234-247. doi: 10.3846/btp.2019.23 |
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2017 Journal Article Pollen wall degradation in the Brassicaceae permits cell emergence after pollinationEdlund, Anna F., Olsen, Katrina, Mendoza, Christian, Wang, Jing, Buckley, Trudyann, Mai Nguyen, , Callahan, Brooke and Owen, Heather A. (2017). Pollen wall degradation in the Brassicaceae permits cell emergence after pollination. American Journal of Botany, 104 (8), 1266-1273. doi: 10.3732/ajb.1700201 |
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2014 Journal Article A domino effect from fairness to online customer loyaltyNguyen, Tuyet Mai and Nham, Phong Tuan (2014). A domino effect from fairness to online customer loyalty. DLSU Business and Economics Review, 24 (1), 84-95. |
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2013 Journal Article Technology acceptance model and the paths to online customer loyalty in an emerging marketTuyet Mai, Nguyen Thi, Yoshi, Takahashi and Tuan, Nham Phong (2013). Technology acceptance model and the paths to online customer loyalty in an emerging market. Trziste, 25 (2), 231-248. |
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2012 Journal Article A Firm Analysis Level of Supporting Industries in Hanoi City-Vietnam: Application of Resource-based View and Industrial OrganizationTuan, Nham Phong and Mai, Nguyen Thi Tuyet (2012). A Firm Analysis Level of Supporting Industries in Hanoi City-Vietnam: Application of Resource-based View and Industrial Organization. International Journal of Business and Management, 7 (5). doi: 10.5539/ijbm.v7n5p53 |
