|
2000 Conference Publication Going, going, gone! Determinants of bidding volume and selling prices in internet auctionsHäubl, Gerald and Popkowski Leszczyc, Peter T. L. (2000). Going, going, gone! Determinants of bidding volume and selling prices in internet auctions. Second INFORMS Marketing Science and the Internet Conference Exploring Understanding Consumer Behavior on the Internet, Los Angeles, CA USA, June 2000. |
|
2000 Conference Publication Measuring customer based brand equity using hierarchical Bayes methodologySinha, Ashish, Peter T.L. Popkowski Leszczyc and Pappu, Ravi (2000). Measuring customer based brand equity using hierarchical Bayes methodology. AMA Summer Educator’s Conference, USA, August 2000. |
|
1998 Journal Article Determining the effects of observed and unobserved heterogeneity on consumer brand choicePopkowski Leszczyc, Peter T. L. and Bass, Frank M. (1998). Determining the effects of observed and unobserved heterogeneity on consumer brand choice. Applied Stochastic Models and Data Analysis, 14 (2-3), 95-115. doi: 10.1002/(SICI)1099-0747(199806)14:2%3C95::AID-ASM337%3E3.0.CO;2-%23 |
|
1997 Journal Article Using customer satisfaction research for relationship marketing: a direct marketing approachGengler, Charles E. and Popkowski Leszczyc, Peter T.L. (1997). Using customer satisfaction research for relationship marketing: a direct marketing approach. Journal of Interactive Marketing, 11 (4), 36-41. doi: 10.1002/(SICI)1522-7138(199723)11:43.0.CO;2-X |
|
1997 Journal Article Store-switching behaviorPopkowski Leszczyc, Peter T. L. and Timmermans, Harry J. P. (1997). Store-switching behavior. Marketing Letters, 8 (2), 193-204. doi: 10.1023/A:1007910503617 |
|
1996 Journal Article Joint estimates of purchase timing and brand switch tendency: results from a scanner panel data set of frequently purchased productsGonul, F.F., Leszczyc, P.T.L.P. and Sugawara, T. (1996). Joint estimates of purchase timing and brand switch tendency: results from a scanner panel data set of frequently purchased products. Canadian Journal of Economics, 29 (Special Issue: Part 2 ), S501-S504. doi: 10.2307/136096 |
|
1996 Conference Publication Multiple ways of measuring brand loyaltyPopkowski Leszczyc, Peter T. L. and Gönül, Füsun F. (1996). Multiple ways of measuring brand loyalty. 28th Annual Meeting of the Canadian Economics Association, Calgary, Canada, 10-13 June 1994. Ontario, Canada: University of Toronto Press. doi: 10.2307/136094 |
|
1991 Conference Publication Investigating the Effects of Unobserved Heterogeneity in Stochastic Models of Consumer Choice: A Hazard Model ApproachPopkowski Leszczyc, Peter T. L. (1991). Investigating the Effects of Unobserved Heterogeneity in Stochastic Models of Consumer Choice: A Hazard Model Approach. University of Houston Marketing Symposium, Houston, TX United States, 1991. |
|
1990 Journal Article An empirical analysis of national and local advertising effect on price elasticityPopkowski Leszczyc, Peter T.L. and Rao, Ram C. (1990). An empirical analysis of national and local advertising effect on price elasticity. Marketing Letters, 1 (2), 149-160. doi: 10.1007/BF00435298 |
|
1990 Journal Article The effects of national and local advertising on price sensitivityRao, Ram and Popkowski Leszczyc, Peter (1990). The effects of national and local advertising on price sensitivity. Marketing Letters, 1 (2), 149-160. |
