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1996 Journal Article Joint estimates of purchase timing and brand switch tendency: results from a scanner panel data set of frequently purchased productsGonul, F.F., Leszczyc, P.T.L.P. and Sugawara, T. (1996). Joint estimates of purchase timing and brand switch tendency: results from a scanner panel data set of frequently purchased products. Canadian Journal of Economics, 29 (Special Issue: Part 2 ), S501-S504. doi: 10.2307/136096 |
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1991 Conference Publication Investigating the Effects of Unobserved Heterogeneity in Stochastic Models of Consumer Choice: A Hazard Model ApproachPopkowski Leszczyc, Peter T. L. (1991). Investigating the Effects of Unobserved Heterogeneity in Stochastic Models of Consumer Choice: A Hazard Model Approach. University of Houston Marketing Symposium, Houston, TX United States, 1991. |
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1990 Journal Article An empirical analysis of national and local advertising effect on price elasticityPopkowski Leszczyc, Peter T.L. and Rao, Ram C. (1990). An empirical analysis of national and local advertising effect on price elasticity. Marketing Letters, 1 (2), 149-160. doi: 10.1007/BF00435298 |
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1990 Journal Article The effects of national and local advertising on price sensitivityRao, Ram and Popkowski Leszczyc, Peter (1990). The effects of national and local advertising on price sensitivity. Marketing Letters, 1 (2), 149-160. |
