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2023 Conference Publication Embracing brand vulnerability: systematic literature review and conceptualisationFrance, Cassandra, Previte, Josephine, Weerawardena, Jay, Popkowski-Leszczyc, Peter, Brodie, Roderick and Lin, Jinling (2023). Embracing brand vulnerability: systematic literature review and conceptualisation. ANZMAC 2023: Marketing for good, Dunedin, New Zealand, 4 - 6 December 2023. Dunedin, New Zealand: University of Otago. |
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2023 Conference Publication Mind the accessibility gap: explorations of the disabling marketplacePrevite, Josephine, Wang, Jie, Chen, Rocky, Zhao, Yimeng and Pini, Barbara (2023). Mind the accessibility gap: explorations of the disabling marketplace. ANZMAC 2023: Marketing for good, Dunedin, New Zealand, 4 - 6 December 2023. Dunedin, New Zealand: University of Otago. |
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2022 Conference Publication Developing a resource-advantage theory for social change: Insights from The National Day of Action Against Bullying and ViolenceTarbit, James and Previte, Josephine (2022). Developing a resource-advantage theory for social change: Insights from The National Day of Action Against Bullying and Violence. International Social Marketing Conference, Gold Coast, QLD Australia, 8-9 February 2022. |
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2021 Journal Article Adventurous femininities: the value of adventure for women travelersClarke, Jasmine Fay, Previte, Josephine and Chien, P. Monica (2021). Adventurous femininities: the value of adventure for women travelers. Journal of Vacation Marketing, 28 (2), 135676672110389-187. doi: 10.1177/13567667211038952 |
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2021 Journal Article Creating loyal prosocial transformative service consumers: a proposed model with direct and indirect effectsMulcahy, Rory, Russell-Bennett, Rebekah and Previte, Jo (2021). Creating loyal prosocial transformative service consumers: a proposed model with direct and indirect effects. Australasian Marketing Journal, 29 (1), 41-53. doi: 10.1177/1839334921998518 |
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2021 Book Chapter Engaging dissensus: innovating social changeFry, Marie-Louise, Brennan, Linda and Previte, Josephine (2021). Engaging dissensus: innovating social change. Stakeholder involvement in social marketing: challenges and approaches to engagement. (pp. 159-188) edited by Kathy Knox, Krzysztof Kubacki and Sharyn Rundle-Thiele. Abingdon, Oxon, United Kingdom: Routledge. doi: 10.4324/9780429055898-7 |
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2020 Book Chapter Collaborative systems thinking for social changePrevite, Josephine and Pomfret, Liam (2020). Collaborative systems thinking for social change. Macro-social marketing insights: systems thinking for wicked problems. (pp. 169-192) edited by Ann-Marie Kennedy. New York, NY USA: Routledge. doi: 10.4324/9780429452307-10 |
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2020 Conference Publication Brand Architecture Challenges in the Digital Age in the Context of a Broad Brand: An AbstractGonzalez, Claudia, Alpert, Frank and Previte, Josephine (2020). Brand Architecture Challenges in the Digital Age in the Context of a Broad Brand: An Abstract. Academy of Marketing Science Annual Conference: AMSAC 2019, Vancouver, Canada, 29-31 May 2019. Cham, Switzerland: Springer. doi: 10.1007/978-3-030-39165-2_251 |
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2019 Journal Article The role of emotional value for reading and giving eWOM in altruistic servicesPrevite, Josephine, Russell-Bennett, Rebekah, Mulcahy, Rory and Hartel, Charmine (2019). The role of emotional value for reading and giving eWOM in altruistic services. Journal of Business Research, 99, 157-166. doi: 10.1016/j.jbusres.2019.02.030 |
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2018 Journal Article Revealed: how alcohol is at the heart of local sportHolly Thompson, Kelly, Sarah and Previte, Josephine (2018, 03 01). Revealed: how alcohol is at the heart of local sport Momentum: The business magazine of UQ Business School |
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2018 Journal Article Challenging the planned behavior approach in social marketing: emotion and experience matterParkinson, Joy, Russell-Bennett, Rebekah and Previte, Josephine (2018). Challenging the planned behavior approach in social marketing: emotion and experience matter. European Journal of Marketing, 52 (3-4), 837-865. doi: 10.1108/EJM-05-2016-0309 |
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2018 Conference Publication Non-profit brand fragility: perspectives on challenges: an abstractWeerawardena, Jay and Previte, Jo (2018). Non-profit brand fragility: perspectives on challenges: an abstract. 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC), Coronado, CA United States, 24-26 May 2017. Cham, Switzerland: Springer. doi: 10.1007/978-3-319-68750-6_50 |
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2017 Journal Article Examining alcohol management practices in community sports clubs: A systems approachThompson, Holly, Previte, Josephine A., Kelly, Sarah Jane and Kelly, Adrian (2017). Examining alcohol management practices in community sports clubs: A systems approach. Journal of Social Marketing, 7 (3), 250-267. doi: 10.1108/JSOCM-04-2017-0026 |
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2017 Journal Article Designing a medicalized wellness service: balancing hospitality and hospital featuresRussell-Bennett, Rebekah, Glavas, Charmaine, Previte, Josephine, Hartel, Charmine E. J. and Smith, Geoff (2017). Designing a medicalized wellness service: balancing hospitality and hospital features. Service Industries Journal, 37 (9-10), 657-680. doi: 10.1080/02642069.2017.1354988 |
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2017 Conference Publication Social media and the privacy-hostile marketplacePomfret, Liam and Previte, Josephine (2017). Social media and the privacy-hostile marketplace. 42nd Annual Conference of the Macromarketing Society, Queenstown, New Zealand, 19-23 June. Dunedin, New Zealand: Macromarketing Society. |
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2017 Conference Publication Social media and the privacy-hostile marketplacePomfret, Liam and Previte, Josephine (2017). Social media and the privacy-hostile marketplace. Macromarketing Conference 2017, Queenstown, New Zealand, 19 - 22 June. Auckland, New Zealand: Macromarketing Society. |
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2017 Journal Article Social change design: disrupting the benchmark templateFry, Marie-Louise, Previte, Josephine and Brennan, Linda (2017). Social change design: disrupting the benchmark template. Journal of Social Marketing, 7 (2), 119-134. doi: 10.1108/JSOCM-10-2016-0064 |
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2017 Journal Article Guest editorialPrevite, Josephine and Brennan, Linda (2017). Guest editorial. Journal of Social Marketing, 7 (3), 234-240. doi: 10.1108/JSOCM-05-2017-0034 |
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2016 Journal Article Understanding the midstream environment within a social change systems continuumMay, Cybele and Previte, Josephine (2016). Understanding the midstream environment within a social change systems continuum. Journal of Social Marketing, 6 (3), 258-276. doi: 10.1108/JSOCM-04-2015-0023 |
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2016 Conference Publication The actual and imagined customer experiences of blood donation: a customer value perspectiveRussell-Bennett, Rebekah, Previte, Josephine, Hartel, Charmine, Smith, Geoff and Zainuddin, Nadia (2016). The actual and imagined customer experiences of blood donation: a customer value perspective. AMA Servsig, Maastricht, The Netherlands, 17-19 June 2016. Maastricht, The Netherlands: Maastricht University. |
