|
2023 Conference Publication Embracing brand vulnerability: systematic literature review and conceptualisationFrance, Cassandra, Previte, Josephine, Weerawardena, Jay, Popkowski-Leszczyc, Peter, Brodie, Roderick and Lin, Jinling (2023). Embracing brand vulnerability: systematic literature review and conceptualisation. ANZMAC 2023: Marketing for good, Dunedin, New Zealand, 4 - 6 December 2023. Dunedin, New Zealand: University of Otago. |
|
2023 Conference Publication Mind the accessibility gap: explorations of the disabling marketplacePrevite, Josephine, Wang, Jie, Chen, Rocky, Zhao, Yimeng and Pini, Barbara (2023). Mind the accessibility gap: explorations of the disabling marketplace. ANZMAC 2023: Marketing for good, Dunedin, New Zealand, 4 - 6 December 2023. Dunedin, New Zealand: University of Otago. |
|
2022 Conference Publication Developing a resource-advantage theory for social change: Insights from The National Day of Action Against Bullying and ViolenceTarbit, James and Previte, Josephine (2022). Developing a resource-advantage theory for social change: Insights from The National Day of Action Against Bullying and Violence. International Social Marketing Conference, Gold Coast, QLD Australia, 8-9 February 2022. |
|
2021 Journal Article Adventurous femininities: the value of adventure for women travelersClarke, Jasmine Fay, Previte, Josephine and Chien, P. Monica (2021). Adventurous femininities: the value of adventure for women travelers. Journal of Vacation Marketing, 28 (2), 135676672110389-187. doi: 10.1177/13567667211038952 |
|
2021 Journal Article Creating loyal prosocial transformative service consumers: a proposed model with direct and indirect effectsMulcahy, Rory, Russell-Bennett, Rebekah and Previte, Jo (2021). Creating loyal prosocial transformative service consumers: a proposed model with direct and indirect effects. Australasian Marketing Journal, 29 (1), 41-53. doi: 10.1177/1839334921998518 |
|
2021 Book Chapter Engaging dissensus: innovating social changeFry, Marie-Louise, Brennan, Linda and Previte, Josephine (2021). Engaging dissensus: innovating social change. Stakeholder involvement in social marketing: challenges and approaches to engagement. (pp. 159-188) edited by Kathy Knox, Krzysztof Kubacki and Sharyn Rundle-Thiele. Abingdon, Oxon, United Kingdom: Routledge. doi: 10.4324/9780429055898-7 |
|
2020 Conference Publication Brand Architecture Challenges in the Digital Age in the Context of a Broad Brand: An AbstractGonzalez, Claudia, Alpert, Frank and Previte, Josephine (2020). Brand Architecture Challenges in the Digital Age in the Context of a Broad Brand: An Abstract. Academy of Marketing Science Annual Conference: AMSAC 2019, Vancouver, Canada, 29-31 May 2019. Cham, Switzerland: Springer. doi: 10.1007/978-3-030-39165-2_251 |
|
2020 Book Chapter Collaborative systems thinking for social changePrevite, Josephine and Pomfret, Liam (2020). Collaborative systems thinking for social change. Macro-social marketing insights: systems thinking for wicked problems. (pp. 169-192) edited by Ann-Marie Kennedy. New York, NY USA: Routledge. doi: 10.4324/9780429452307-10 |
|
2019 Journal Article The role of emotional value for reading and giving eWOM in altruistic servicesPrevite, Josephine, Russell-Bennett, Rebekah, Mulcahy, Rory and Hartel, Charmine (2019). The role of emotional value for reading and giving eWOM in altruistic services. Journal of Business Research, 99, 157-166. doi: 10.1016/j.jbusres.2019.02.030 |
|
2018 Journal Article Revealed: how alcohol is at the heart of local sportHolly Thompson, Kelly, Sarah and Previte, Josephine (2018, 03 01). Revealed: how alcohol is at the heart of local sport Momentum: The business magazine of UQ Business School |
|
2018 Journal Article Challenging the planned behavior approach in social marketing: emotion and experience matterParkinson, Joy, Russell-Bennett, Rebekah and Previte, Josephine (2018). Challenging the planned behavior approach in social marketing: emotion and experience matter. European Journal of Marketing, 52 (3-4), 837-865. doi: 10.1108/EJM-05-2016-0309 |
|
2018 Conference Publication Non-profit brand fragility: perspectives on challenges: an abstractWeerawardena, Jay and Previte, Jo (2018). Non-profit brand fragility: perspectives on challenges: an abstract. 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC), Coronado, CA United States, 24-26 May 2017. Cham, Switzerland: Springer. doi: 10.1007/978-3-319-68750-6_50 |
|
2017 Journal Article Examining alcohol management practices in community sports clubs: A systems approachThompson, Holly, Previte, Josephine A., Kelly, Sarah Jane and Kelly, Adrian (2017). Examining alcohol management practices in community sports clubs: A systems approach. Journal of Social Marketing, 7 (3), 250-267. doi: 10.1108/JSOCM-04-2017-0026 |
|
2017 Journal Article Designing a medicalized wellness service: balancing hospitality and hospital featuresRussell-Bennett, Rebekah, Glavas, Charmaine, Previte, Josephine, Hartel, Charmine E. J. and Smith, Geoff (2017). Designing a medicalized wellness service: balancing hospitality and hospital features. Service Industries Journal, 37 (9-10), 657-680. doi: 10.1080/02642069.2017.1354988 |
|
2017 Journal Article Social change design: disrupting the benchmark templateFry, Marie-Louise, Previte, Josephine and Brennan, Linda (2017). Social change design: disrupting the benchmark template. Journal of Social Marketing, 7 (2), 119-134. doi: 10.1108/JSOCM-10-2016-0064 |
|
2017 Journal Article Guest editorialPrevite, Josephine and Brennan, Linda (2017). Guest editorial. Journal of Social Marketing, 7 (3), 234-240. doi: 10.1108/JSOCM-05-2017-0034 |
|
2017 Conference Publication Social media and the privacy-hostile marketplacePomfret, Liam and Previte, Josephine (2017). Social media and the privacy-hostile marketplace. 42nd Annual Conference of the Macromarketing Society, Queenstown, New Zealand, 19-23 June. Dunedin, New Zealand: Macromarketing Society. |
|
2017 Conference Publication Social media and the privacy-hostile marketplacePomfret, Liam and Previte, Josephine (2017). Social media and the privacy-hostile marketplace. Macromarketing Conference 2017, Queenstown, New Zealand, 19 - 22 June. Auckland, New Zealand: Macromarketing Society. |
|
2016 Journal Article Social capital stories behind young women's drinking practicesGodwin, Megan, Drennan, Judy and Previte, Josephine (2016). Social capital stories behind young women's drinking practices. Journal of Social Marketing, 6 (3), 294-314. doi: 10.1108/JSOCM-06-2015-0035 |
|
2016 Conference Publication Understanding What Responsible Alcohol Management Means to Community Sport Club Management CommitteesThompson, H., Kelly, S., Previte, J. and Kelly, A. B. (2016). Understanding What Responsible Alcohol Management Means to Community Sport Club Management Committees. 7th International Conference on Sport in Society, Honolulu, HI, United States, 2-3 June 2016. |
