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2016 Conference Publication The actual and imagined customer experiences of blood donation: a customer value perspectiveRussell-Bennett, Rebekah, Previte, Josephine, Hartel, Charmine, Smith, Geoff and Zainuddin, Nadia (2016). The actual and imagined customer experiences of blood donation: a customer value perspective. AMA Servsig, Maastricht, The Netherlands, 17-19 June 2016. Maastricht, The Netherlands: Maastricht University. |
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2016 Journal Article Social capital stories behind young women's drinking practicesGodwin, Megan, Drennan, Judy and Previte, Josephine (2016). Social capital stories behind young women's drinking practices. Journal of Social Marketing, 6 (3), 294-314. doi: 10.1108/JSOCM-06-2015-0035 |
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2015 Journal Article Who Is the Biggest Loser? Fat News Coverage Is a Barrier to Healthy Lifestyle PromotionPrevite, Josephine and Gurrieri, Lauren (2015). Who Is the Biggest Loser? Fat News Coverage Is a Barrier to Healthy Lifestyle Promotion. Health Marketing Quarterly, 32 (4), 330-349. doi: 10.1080/07359683.2015.1093881 |
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2015 Journal Article Strengthening social marketing research: Harnessing "insight" through ethnographyBrennan, Linda, Fry, Marie-Louise and Previte, Josephine (2015). Strengthening social marketing research: Harnessing "insight" through ethnography. Australasian Marketing Journal, 23 (4), 286-293. doi: 10.1016/j.ausmj.2015.10.003 |
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2015 Journal Article Designing a Mobile Social Tool that Moderates DrinkingTjondronegoro, Dian, Drennan, Judy, Kavanagh, David J., Zhao, Elaine Jing, White, Angela M., Previte, Josephine, Connor, Jason P. and Fry, Marie-Louise (2015). Designing a Mobile Social Tool that Moderates Drinking. Ieee Pervasive Computing, 14 (3) 7140685, 62-69. doi: 10.1109/MPRV.2015.62 |
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2014 Journal Article Can a text message a week improve breastfeeding?Gallegos, Danielle, Russell-Bennett, Rebekah, Previte, Josephine and Parkinson, Joy (2014). Can a text message a week improve breastfeeding?. Bmc Pregnancy and Childbirth, 14 (1) 374, 374.1-374.11. doi: 10.1186/s12884-014-0374-2 |
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2014 Journal Article Neoliberalism and managed health: fallacies, facades and inadvertent effectsGurrieri, Lauren, Brace-Goan, Jan and Previte, Josephine (2014). Neoliberalism and managed health: fallacies, facades and inadvertent effects. Journal of Macromarketing, 34 (4), 532-538. doi: 10.1177/0276146714542953 |
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2014 Book Chapter Case study: meso-macro-level theory - Drink Wise: investing in generational social changePrevite, Josephine, Brennan, Linda and Scott, John (2014). Case study: meso-macro-level theory - Drink Wise: investing in generational social change. Social marketing and behaviour change: models, theory and applications. (pp. 156-175) edited by Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen. Cheltenham, United Kingdom: Edward Elgar Publishing. doi: 10.4337/9781782548157.00026 |
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2014 Book Chapter Case study: using social cognitive theory and social support coping theory to improve breastfeeding duration rates: MumBubConnectRussell-Bennett, Rebekah, Gallegos, Danielle, Previte, Josephine and Hamilton, Robyn (2014). Case study: using social cognitive theory and social support coping theory to improve breastfeeding duration rates: MumBubConnect. Social marketing and behaviour change: models, theory and applications. (pp. 66-74) edited by Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen. Cheltenham, United Kingdom: Edward Elgar Publishing. doi: 10.4337/9781782548157.00017 |
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2014 Journal Article Alcohol consumption in young adults: the role of multisensory imageryConnor, Jason P., Kavanagh, David J., Andrade, Jackie, May, Jon, Feeney, Gerald F. X., Gullo, Matthew J., White, Angela M., Fry, Marie-Louise, Drennan, Judy, Previte, Josephine and Tjondronegoro, Dian (2014). Alcohol consumption in young adults: the role of multisensory imagery. Addictive Behaviors, 39 (3), 721-724. doi: 10.1016/j.addbeh.2013.11.023 |
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2014 Book Chapter The need for Internal Social Marketing (ISM): Extending the people focus to service employeesPrevite, Josephine and Russell-Bennett, Rebekah (2014). The need for Internal Social Marketing (ISM): Extending the people focus to service employees. Social marketing: From tunes to symphonies. (pp. 326-333) Abingdon, Oxon United Kingdom: Routledge. |
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2014 Book Chapter MumBubConnect: Using SMS to engage new mothersRussell-Bennett, Rebekah, Gallegos, Danielle, Previte, Josephine and Hamilton, Robyn (2014). MumBubConnect: Using SMS to engage new mothers. Social marketing: from tunes to symphonies. (pp. 334-343) edited by Gerard Hastings and Christine Domegan. London, United Kingdom: Routledge. |
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2014 Conference Publication Privacy behaviours: protecting consumers from their friends and themselvesPomfret, Liam and Previte, Josephine (2014). Privacy behaviours: protecting consumers from their friends and themselves. Australian and New Zealand Marketing Academy Conference (ANZMAC 2014), Brisbane, QLD, Australia, 1-3 December 2014. Brisbane, QLD, Australia: ANZMAC. |
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2013 Journal Article Bourdieu, the boom and cashed-up bogansPini, Barbara and Previte, Josephine (2013). Bourdieu, the boom and cashed-up bogans. Journal of Sociology, 49 (2-3), 256-271. doi: 10.1177/1440783313481742 |
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2013 Conference Publication A services approach to social marketingRussell-Bennet, Rebekah, Wood, Matthew and Previte, Josephine (2013). A services approach to social marketing. 16th Biennial World Marketing Congress, Melbourne, Australia, 17-19 July 2013. Ruston, LA, United States: Academy of Marketing Science. |
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2013 Book Chapter A services approach to social marketing programsRussell-Bennett, Rebekah, Previte, Josephine, Gallegos, Danielle, Hartel, Charmine E. J., Smith, Geoff and Hamilton, Robyn (2013). A services approach to social marketing programs. Contemporary issues in social marketing. (pp. 111-140) edited by Krzysztof Kubacki and Sharyn Rundle-Thiele. Newcastle upon Tyne, United Kingdom: Cambridge Scholars Publishing. |
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2013 Journal Article Fresh ideas: services thinking for social marketingRussell-Bennett, Rebekah, Woods, Matthew and Previte, Jo (2013). Fresh ideas: services thinking for social marketing. Journal of Social Marketing, 3 (3), 223-238. doi: 10.1108/JSOCM-02-2013-0017 |
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2013 Journal Article Gender, Class and Sexuality in Contemporary Australia: Representations of the BoganettePini, Barbara and Previte, Josephine (2013). Gender, Class and Sexuality in Contemporary Australia: Representations of the Boganette. Australian Feminist Studies, 28 (78), 348-363. doi: 10.1080/08164649.2013.857385 |
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2012 Journal Article Increasing loyalty to breastfeeding: investigating a product development strategyParkinson, Joy, Russell-Bennett, Rebekah and Previte, Josephine (2012). Increasing loyalty to breastfeeding: investigating a product development strategy. Health Marketing Quarterly, 29 (3), 223-238. doi: 10.1080/07359683.2012.705663 |
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2012 Journal Article Mum or bub? Which influences breastfeeding loyaltyParkinson, Joy, Russell-Bennett, Rebekah and Previte, Josephine (2012). Mum or bub? Which influences breastfeeding loyalty. Australasian Marketing Journal, 20 (1), 16-23. doi: 10.1016/j.ausmj.2011.10.010 |
