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2012 Journal Article Mum or bub? Which influences breastfeeding loyaltyParkinson, Joy, Russell-Bennett, Rebekah and Previte, Josephine (2012). Mum or bub? Which influences breastfeeding loyalty. Australasian Marketing Journal, 20 (1), 16-23. doi: 10.1016/j.ausmj.2011.10.010 |
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2012 Book Chapter Overcoming barriers through new technology: support via text messagingRussell-Bennett, Rebekah, Gallegos, Danielle and Previte, Josephine (2012). Overcoming barriers through new technology: support via text messaging. The 10th step and beyond: Mother support for breastfeeding. (pp. 183-193) edited by Virginia Thorley and Melissa Vickers. Amarillo, TX, United States: Hale Publishing. |
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2012 Book Consumer Behaviour: buying, having, beingSolomon, Michael R., Russell-Bennett, Rebekah and Previte, Josephine (2012). Consumer Behaviour: buying, having, being. 3rd ed. Frenchs Forst, NSW: Pearson Australia. |
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2012 Conference Publication If I didn't want people to know, I wouldn't put it on Facebook: how privacy is changing in the age of social networkingPomfret, Liam and Previte, Josephine (2012). If I didn't want people to know, I wouldn't put it on Facebook: how privacy is changing in the age of social networking. Australian and New Zealand Marketing Academy Conference (ANZMAC 2012), Adelaide, SA, Australia, 3 - 5 December 2012. Ehrenberg-Bass Institute for Marketing Science: Ehrenberg-Bass Institute for Marketing Science, Edith Cowan University. |
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2011 Journal Article An innovative approach to reducing risks associated with infant feeding: The use of technologyGallegos, Danielle, Russell-Bennett, Rebekah and Previte, Joesphine (2011). An innovative approach to reducing risks associated with infant feeding: The use of technology. Journal of Nonprofit and Public Sector Marketing, 23 (4), 327-347. doi: 10.1080/10495142.2011.623504 |
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2011 Journal Article A social marketing approach to value creation in a well-women's health serviceZainuddin, Nadia, Previte, Josephine and Russell-Bennett, Rebekah (2011). A social marketing approach to value creation in a well-women's health service. Journal of Marketing Management, 27 (3/4), 361-385. doi: 10.1080/0267257X.2011.547081 |
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2010 Book Consumer behaviour: buying, having, beingSolomon, Michael, Russell-Bennett, Rebekah and Previte, Josephine (2010). Consumer behaviour: buying, having, being. 2nd ed. Melbourne, VIC Australia: Pearson Australia. |
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2009 Journal Article Conceptualising value creation for social change managementRussell-Bennett, R., Previte, J. and Zainuddin, N. (2009). Conceptualising value creation for social change management. Australasian Marketing Journal, 17 (4), 211-218. doi: 10.1016/j.ausmj.2009.06.002 |
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2009 Conference Publication Talking policy: RTD taxation versus social marketing outcomesPrevite, J. and Fry, M. (2009). Talking policy: RTD taxation versus social marketing outcomes. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009, Melbourne, Australia, 30 November - 2 December 2009. Australia: ANZMAC. |
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2009 Conference Publication A qualitative investigation of sources of value in social marketing from the lens of a public health serviceZainuddin, N., Previte, J. and Russell-Bennett, R. (2009). A qualitative investigation of sources of value in social marketing from the lens of a public health service. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009, Melbourne, Australia, 30 November - 2 December 2009. Melbourne, Australia: ANZMAC. |
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2008 Conference Publication Describing value in a social marketing service: What is it and how is it influenced?Zainuddin, Nadia, Russell-Bennett, Rebekah and Previte, Josephine A. (2008). Describing value in a social marketing service: What is it and how is it influenced?. 2008 INSM Conference: Partnerships, Proof and Practice, Wollongong, New South Wales, Australia, 15-16 July, 2008. |
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2008 Conference Publication How is value created? A process model for value creation in government social marketing servicesZainuddin, Nadia, Russell-Bennett, Rebekah and Previte, Josephine A. (2008). How is value created? A process model for value creation in government social marketing services. World Social Marketing Conference, Brighton, UK, 29-30 September 2008. Brisbane, Australia: QUT. |
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2008 Conference Publication Get off our roads Magoo: Are elderly drivers entitled to drive on our roads?Larkin, I., Previte, J. and Luck, E. (2008). Get off our roads Magoo: Are elderly drivers entitled to drive on our roads?. Australian and New Zealand Marketing Academy (ANZMAC 2008), Sydney, Australia, 1-3 December 2008. Sydney, Australia: ANZMAC. |
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2007 Journal Article The prototypal social entrepreneur: A case study about social and economic leveraging of virtual community in regional AustraliaDrennan, Judy and Previte, Josephine (2007). The prototypal social entrepreneur: A case study about social and economic leveraging of virtual community in regional Australia. International Journal of Internet and Enterprise Management, 5 (2), 136-157. doi: 10.1504/IJIEM.2007.014086 |
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2007 Conference Publication Conceptualising a relational approach to value creation in a government service: Implications for social marketingZainuddin, Nadia, Russell-Bennett, Rebekah and Previte, Jo (2007). Conceptualising a relational approach to value creation in a government service: Implications for social marketing. 2007 International Nonprofit and Social Marketing Conference, Brisbane, QLD, 27-28 September 2007. |
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2007 Journal Article Stakeholders, natural resource management and Australian rural local governments: A Q methodological studyPini, Barbara, Previte, Josephine and Haslam-McKenzie, Fiona (2007). Stakeholders, natural resource management and Australian rural local governments: A Q methodological study. Local Government Studies, 33 (3), 427-449. doi: 10.1080/03003930701289638 |
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2007 Conference Publication Is Government Branding 'Just Wall Paper' or Does it Enhance Product Acceptance: Conceptualising Brand Influence in Social MarketingSibbick, Joseph, Previte, Jo. and Russell-Bennett, Rebekah (2007). Is Government Branding 'Just Wall Paper' or Does it Enhance Product Acceptance: Conceptualising Brand Influence in Social Marketing. 2007 International Nonprofit and Social Marketing (INSM) Conference, Brisbane, QLD, 27-28 September 2007. |
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2006 Journal Article Privacy, risk perception, and expert online behavior: An exploratory study of household end usersDrennan, J. C., Sullivan Mort, G. and Previte, J. A. (2006). Privacy, risk perception, and expert online behavior: An exploratory study of household end users. Journal of Organizational and End User Computing, 18 (1), 1-22. doi: 10.4018/joeuc.2006010101 |
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2006 Conference Publication Exploring m-consumers transitioning between vulnerability and responsibility: An m-gambling consumption studyDrennan, J., Previte, J. and Sullivan-Mort, G. (2006). Exploring m-consumers transitioning between vulnerability and responsibility: An m-gambling consumption study. Controversies in Social Marketing: the Way Forward, Newcastle, August, 2006. |
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2006 Conference Publication M-technology, Consumption and Gambling: A conceptualisation of consumer vulnerability in an m-gambling marketspace (Competitive paper)Previte, Josephine, Drennan, Judy and Sullivan Mort, Gillian (2006). M-technology, Consumption and Gambling: A conceptualisation of consumer vulnerability in an m-gambling marketspace (Competitive paper). 2006 Macromarketing Conference, Queenstown, New Zealand, 6-8 June 2006. Dunedin, New Zealand: Marketing Department, University of Otago. |
