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2005

Journal Article

Understanding barriers to leisure travel: tourist fears as a marketing basis

Dolnicar, Sara (2005). Understanding barriers to leisure travel: tourist fears as a marketing basis. Journal of Vacation Marketing, 11 (3), 197-208. doi: 10.1177/1356766705055706

Understanding barriers to leisure travel: tourist fears as a marketing basis

2005

Journal Article

Improved understanding of tourists' needs

Dolnicar, Sara (2005). Improved understanding of tourists' needs. Journal of Quality Assurance in Hospitality and Tourism, 5 (2-4), 141-156. doi: 10.1300/J162v05n02_08

Improved understanding of tourists' needs

2005

Journal Article

Improved Understanding of Tourists' Needs: Cross-Classification for Validation of Data-Driven Segments

Dolnicar, Sara (2005). Improved Understanding of Tourists' Needs: Cross-Classification for Validation of Data-Driven Segments. Journal of Quality Assurance in Hospitality & Tourism, 5 (2-4), 141-156. doi: 10.1300/J162v05n02_08

Improved Understanding of Tourists' Needs: Cross-Classification for Validation of Data-Driven Segments

2005

Journal Article

To segment or not to segment? An investigation of segmentation strategy success under varying market conditions

Dolnicar, Sara, Freitag, Roman and Randle, Melanie (2005). To segment or not to segment? An investigation of segmentation strategy success under varying market conditions. Australasian Marketing Journal, 13 (1), 20-35. doi: 10.1016/S1441-3582(05)70065-3

To segment or not to segment? An investigation of segmentation strategy success under varying market conditions

2005

Journal Article

Delivering the Right Tourist Service to the Right People-A Comparison of Segmentation Approaches

Dolnicar, Sara and Leisch, Friedrich (2005). Delivering the Right Tourist Service to the Right People-A Comparison of Segmentation Approaches. Journal of Quality Assurance in Hospitality & Tourism, 5 (2-4), 189-207. doi: 10.1300/J162v05n02_10

Delivering the Right Tourist Service to the Right People-A Comparison of Segmentation Approaches

2004

Journal Article

Segmenting markets by bagged clustering

Dolnicar, Sara and Leisch, Friedrich (2004). Segmenting markets by bagged clustering. Australasian Marketing Journal, 12 (1), 51-65. doi: 10.1016/S1441-3582(04)70088-9

Segmenting markets by bagged clustering

2004

Journal Article

Applying city perception analysis (CPA) for destination positioning decisions

Dolnicar, Sara and Grabler, Klaus (2004). Applying city perception analysis (CPA) for destination positioning decisions. Journal of Travel and Tourism Marketing, 16 (2-3), 99-111. doi: 10.1300/J073v16n02_08

Applying city perception analysis (CPA) for destination positioning decisions

2004

Book Chapter

Delivering the right tourist service to the right people–a comparison of segmentation approaches

Dolnicar, S. and Leisch, F. (2004). Delivering the right tourist service to the right people–a comparison of segmentation approaches. Hospitality, tourism, and lifestyle concepts: implications for quality management and customer satisfaction. (pp. 189-207) edited by Eric Laws and Maree Thyne. New York, NY, United States: Routledge.

Delivering the right tourist service to the right people–a comparison of segmentation approaches

2004

Book Chapter

Improved understanding of tourists’ needs: cross-classification for validation of data-driven segments

Dolnicar, S (2004). Improved understanding of tourists’ needs: cross-classification for validation of data-driven segments. Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction. (pp. 141-156) edited by Eric Laws and Maree Thyne. New York, NY, United States: Routledge.

Improved understanding of tourists’ needs: cross-classification for validation of data-driven segments

2004

Book Chapter

Towards more thorough data-driven segmentation in tourism: a tracking framework for exploring segment development

Dolnicar, S. (2004). Towards more thorough data-driven segmentation in tourism: a tracking framework for exploring segment development. Consumer psychology of tourism, hospitality and leisure. (pp. 245-252) edited by Crouch, G. I., Perdue, R. R., Timmermans, H. J. P. and Uysal, M.. Wallingford United Kingdom: CABI Publishing. doi: 10.1079/9780851997490.0245

Towards more thorough data-driven segmentation in tourism: a tracking framework for exploring segment development

2004

Journal Article

Beyond "Commonsense segmentation": A systematics of segmentation approaches in tourism

Dolničar, Sara (2004). Beyond "Commonsense segmentation": A systematics of segmentation approaches in tourism. Journal of Travel Research, 42 (3), 244-250. doi: 10.1177/0047287503258830

Beyond "Commonsense segmentation": A systematics of segmentation approaches in tourism

2004

Conference Publication

Testing for structural change over time of brand attribute perceptions in market segments

Dolnicar, S. and Leisch, F. (2004). Testing for structural change over time of brand attribute perceptions in market segments. C. Warren Neel International Conference on Statistical Data Mining and Knowledge Discovery, Knoxville TN, United States, June 22-25, 2002. Boca Raton, FI, United States: CRC Press.

Testing for structural change over time of brand attribute perceptions in market segments

2004

Book Chapter

Profiling the one- and two-star hotel guests for targeted segmentation action: a descriptive investigation of risk perceptions, expectations, disappointments and information processing tendencies

Dolnicar, S. (2004). Profiling the one- and two-star hotel guests for targeted segmentation action: a descriptive investigation of risk perceptions, expectations, disappointments and information processing tendencies. Consumer psychology of tourism, hospitality and leisure. (pp. 11-19) edited by Crouch, G. I., Perdue, R. R., Timmermans, H. J. P. and Uysal, M.. Wallingford United Kingdom: CABI Publishing. doi: 10.1079/9780851997490.0011

Profiling the one- and two-star hotel guests for targeted segmentation action: a descriptive investigation of risk perceptions, expectations, disappointments and information processing tendencies

2004

Journal Article

Insights into sustainable tourists in Austria: a data-based a priori segmentation approach

Dolnicar, Sara (2004). Insights into sustainable tourists in Austria: a data-based a priori segmentation approach. Journal of Sustainable Tourism, 12 (3), 209-218. doi: 10.1080/09669580408667234

Insights into sustainable tourists in Austria: a data-based a priori segmentation approach

2003

Journal Article

Winter tourist segments in Austria: identifying stable vacation styles using bagged clustering techniques

Dolnicar, Sara and Leisch, Friedrich (2003). Winter tourist segments in Austria: identifying stable vacation styles using bagged clustering techniques. Journal of Travel Research, 41 (3), 281-292. doi: 10.1177/0047287502239037

Winter tourist segments in Austria: identifying stable vacation styles using bagged clustering techniques

2003

Journal Article

Behavioural market segments among surf tourists: investigating past destination choice

Dolnicar, Sara and Fluker, Martin (2003). Behavioural market segments among surf tourists: investigating past destination choice. Journal of Sport and Tourism, 8 (3), 186-196. doi: 10.1080/14775080310001690503

Behavioural market segments among surf tourists: investigating past destination choice

2003

Journal Article

Tracking data-driven market segments

Dolnicar, Sara (2003). Tracking data-driven market segments. Tourism Analysis, 8 (2-4), 227-232. doi: 10.3727/108354203774076788

Tracking data-driven market segments

2003

Journal Article

Risk perceptions, expectations, disappointments, and information processing tendencies of one- and two-star hotel guests: Is there a market for low-star hotel categories in Austria?

Dolnicar, Sara (2003). Risk perceptions, expectations, disappointments, and information processing tendencies of one- and two-star hotel guests: Is there a market for low-star hotel categories in Austria?. Tourism Analysis, 8 (2-4), 119-124. doi: 10.3727/108354203774076869

Risk perceptions, expectations, disappointments, and information processing tendencies of one- and two-star hotel guests: Is there a market for low-star hotel categories in Austria?

2002

Journal Article

A review of data-driven market segmentation in tourism

Dolnicar, Sara (2002). A review of data-driven market segmentation in tourism. Journal of Travel and Tourism Marketing, 12 (1), 1-22. doi: 10.1300/J073v12n01_01

A review of data-driven market segmentation in tourism

2002

Journal Article

An examination of indexes for determining the number of clusters in binary data sets

Dimitriadou, Evgenia, Dolnicar, Sara and Weingessel, Andreas (2002). An examination of indexes for determining the number of clusters in binary data sets. Psychometrika, 67 (1), 137-159. doi: 10.1007/BF02294713

An examination of indexes for determining the number of clusters in binary data sets