Overview
Background
Nicholas Carah is Director of the Centre for Digital Cultures & Societies in the Faculty of Humanities, Arts and Social Sciences and Professor in the School of Communication and Arts. He is an Associate Investigator in the ARC Centre of Excellence for Automated Decision-Making and Society, and a Chief Investigator on ARC Discovery and Linkage projects. In 2023, they were Deputy Associate Dean (Research) in the Faculty of Humanities, Arts and Social Sciences. Nicholas' research examines the algorithmic and participatory advertising model of digital media platforms, with a sustained focus on digital alcohol marketing. Nicholas is the author of Media and Society: Power, Platforms & Participation (2021), Brand Machines, Sensory Media and Calculative Culture (2016), Media and Society: production, content and participation (2015), Pop Brands: branding, popular music and young people (2010). And, co-editor of Digital Intimate Publics and Social Media (2018) and Conflict in My Outlook (2022). Nicholas is a Director and Deputy Chair of the Foundation for Alcohol Research and Education.
Availability
- Professor Nicholas Carah is:
- Available for supervision
- Media expert
Fields of research
Qualifications
- Doctor of Philosophy, The University of Queensland
Works
Search Professor Nicholas Carah’s works on UQ eSpace
2024
Journal Article
On the sensations of direct-to-consumer DNA testing: realisations, resemblance and relationships
Newton, Giselle, Kirby, Emma, Carah, Nicholas and Wilson Gray, Romy (2024). On the sensations of direct-to-consumer DNA testing: realisations, resemblance and relationships. Emotions and Society, 1-18. doi: 10.1332/26316897y2024d000000045
2024
Other Outputs
How alcohol and gambling companies target people most at risk with marketing for addictive products on Facebook
Hayden, Lauren, Newton, Giselle, Carah, Nicholas, Tran, Dang Khuong, Brownbill, Aimee, Obeid, Abdul and Irving, Rohann (2024). How alcohol and gambling companies target people most at risk with marketing for addictive products on Facebook. Canberra, ACT, Australia: Foundation for Alcohol Research and Education.
2024
Journal Article
Computational methods for improving the observability of platform-based advertising
Angus, Daniel, Hayden, Lauren, Obeid, Abdul Karim, Tan, Xue Ying, Carah, Nicholas, Burgess, Jean, Parker, Christine, Andrejevic, Mark, Fordyce, Robbie, Cellard, Loup and Bagnara, Julian (2024). Computational methods for improving the observability of platform-based advertising. Journal of Advertising, 53 (5), 661-680. doi: 10.1080/00913367.2024.2394156
2024
Journal Article
Why Am I Seeing This Ad? The affordances and limits of automated user-level explanation in Meta’s advertising system
Burgess, Jean, Carah, Nicholas, Angus, Daniel, Obeid, Abdul and Andrejevic, Mark (2024). Why Am I Seeing This Ad? The affordances and limits of automated user-level explanation in Meta’s advertising system. New Media & Society, 26 (9), 5130-5149. doi: 10.1177/14614448241251796
2024
Other Outputs
Buy now: the link between alcohol advertising, online sales and rapid delivery
Hayden, Lauren, Brownbill, Aimee, Angus, Daniel, Carah, Nicholas, Tan, Xue Ying, Hawker, Kiah, Dobson, Amy and Robards, Brady (2024). Buy now: the link between alcohol advertising, online sales and rapid delivery. Canberra, ACT, Australia: Foundation for Alcohol Research and Education.
2024
Journal Article
Normative value of 'best buys' and the case of bans on alcohol marketing
Casswell, Sally, Babor, Thomas F, Carah, Nicholas, Jernigan, David H and Petticrew, Mark (2024). Normative value of 'best buys' and the case of bans on alcohol marketing. BMJ Global Health, 9 (8) e015708, 1-3. doi: 10.1136/bmjgh-2024-015708
2024
Journal Article
Finding the future in digitally mediated ruin: #nostalgiacores and the algorithmic culture of digital platforms
Brown, Maria Gemma, Carah, Nicholas, Tan, Xue Ying (Jane), Angus, Daniel and Burgess, Jean (2024). Finding the future in digitally mediated ruin: #nostalgiacores and the algorithmic culture of digital platforms. Convergence: The International Journal of Research into New Media Technologies, 30 (5), 1710-1731. doi: 10.1177/13548565241270669
2024
Journal Article
Enabling online advertising transparency through data donation methods
Angus, Daniel, Obeid, Abdul Karim, Burgess, Jean, Parker, Christine, Andrejevic, Mark, Carah, Nicholas and Tan, Xue Ying (2024). Enabling online advertising transparency through data donation methods. Computational Communication Research, 6 (2), 1-25. doi: 10.5117/CCR2024.2.6.ANGU
2024
Journal Article
"I've lost my children to vaping": A frame analysis of the Australian media's construction of the "Youth vaping crisis"
Brookfield, Samuel, Chye, Nathan A., Carah, Nicholas and Gartner, Coral (2024). "I've lost my children to vaping": A frame analysis of the Australian media's construction of the "Youth vaping crisis". International Journal of Drug Policy, 130 104513, 1-10. doi: 10.1016/j.drugpo.2024.104513
2024
Journal Article
Observing “tuned” advertising on digital platforms
Carah, Nicholas, Hayden, Lauren, Brown, Maria-Gemma, Angus, Daniel, Brownbill, Aimee, Hawker, Kiah, Tan, Xue Ying, Dobson, Amy and Robards, Brady (2024). Observing “tuned” advertising on digital platforms. Internet Policy Review, 13 (2) 1779. doi: 10.14763/2024.2.1779
2024
Journal Article
‘It’s pretty sad if I’m just betting by myself … ’: navigating shame and stigma in everyday sports betting
Irving, Rohann, Olive, Rebecca, Phillips, Murray G. and Carah, Nicholas (2024). ‘It’s pretty sad if I’m just betting by myself … ’: navigating shame and stigma in everyday sports betting. Leisure Studies, 1. doi: 10.1080/02614367.2024.2364788
2024
Journal Article
Exposure to digital vape marketing among young people in Aotearoa New Zealand
Lyons, Antonia, Barnes, Angela Moewaka, Goodwin, Ian, Carah, Nicholas, Young, Jessica, Spicer, John and McCreanor, Timothy (2024). Exposure to digital vape marketing among young people in Aotearoa New Zealand. The New Zealand Medical Journal, 137 (1589), 20-38. doi: 10.26635/6965.6317
2024
Journal Article
Ethical and legal issues in conducting tobacco and nicotine research using social media data
Morphett, Kylie, Carah, Nicholas and Gartner, Coral (2024). Ethical and legal issues in conducting tobacco and nicotine research using social media data. Nicotine and Tobacco Research, 26 (Supplement_1), S57-S59. doi: 10.1093/ntr/ntad194
2024
Journal Article
Alcohol marketing on social media: young people’s exposure, engagement and alcohol-related behaviors
McCreanor, Timothy, Moewaka Barnes, Angela, Goodwin, Ian, Carah, Nicholas, Young, Jessica, Spicer, John and Lyons, Antonia C. (2024). Alcohol marketing on social media: young people’s exposure, engagement and alcohol-related behaviors. Addiction Research and Theory, 1-11. doi: 10.1080/16066359.2024.2373145
2024
Journal Article
Addressing the accountability gap: gambling advertising and social media platform responsibilities
Parker, Christine, Albarrán-Torres, César, Briggs, Casey, Burgess, Jean, Carah, Nicholas, Andrejevic, Mark, Angus, Daniel and Obeid, Abdul (2024). Addressing the accountability gap: gambling advertising and social media platform responsibilities. Addiction Research and Theory, 32 (4), 312-318. doi: 10.1080/16066359.2023.2269852
2024
Other Outputs
The Australian Ad Observatory: technical and data report
Angus, Daniel, Obeid, Abdul Karim, Burgess, Jean, Parker, Christine, Andrejevic, Mark, Bagnara, Julian, Carah, Nicholas, Fordyce, Robbie, Hayden, Lauren, Lewis, Kelly, O'Neill, Christopher, Albarrán-Torres, César and Cellard, Loup (2024). The Australian Ad Observatory: technical and data report. ADM+S Working Paper. 9. ARC Centre of Excellence for Automated Decision-Making and Society. doi: 10.60836/bzfz-fk08
2024
Other Outputs
Te Ngāngara Limbic capitalism in Aotearoa: Young people, social media and unhealthy product marketing
Lyons, Antonia, Barnes, Angela Moeweka, McCreanor, Tim, Goodwin, Ian, Young, Jessica and Carah, Nicholas (2024). Te Ngāngara Limbic capitalism in Aotearoa: Young people, social media and unhealthy product marketing. University of Auckland Centre for Addiction Research, University of Auckland.
2024
Journal Article
No Targets, Just Vibes: Tuned Advertising and the Algorithmic Flow of Social Media
Brown, Maria-Gemma, Carah, Nicholas, Robards, Brady, Dobson, Amy, Rangiah, Lillian and De Lazzari, Chiara (2024). No Targets, Just Vibes: Tuned Advertising and the Algorithmic Flow of Social Media. Social Media + Society, 10 (1) 20563051241234691, 1-15. doi: 10.1177/20563051241234691
2024
Other Outputs
Te Ngāngara Limbic capitalism in Aotearoa: Māori youth (14-20 years), social media and unhealthy product marketing
Barnes, Angela Moeweka, Lyons, Antonia, McCreanor, Tim, Young, Jessica and Carah, Nicholas (2024). Te Ngāngara Limbic capitalism in Aotearoa: Māori youth (14-20 years), social media and unhealthy product marketing. University of Auckland Centre for Addiction Research, University of Auckland.
2023
Journal Article
#Cottagecore, #futurecore, #sadcore: using critical simulation to explore the interplay between machine vision and vernacular instragram aesthetics
Burgess, Jean, Carah, Nicholas, Brown, Maria-Gemma and Angus, Daniel (2023). #Cottagecore, #futurecore, #sadcore: using critical simulation to explore the interplay between machine vision and vernacular instragram aesthetics. AoIR Selected Papers of Internet Research. doi: 10.5210/spir.v2022i0.12980
Funding
Current funding
Supervision
Availability
- Professor Nicholas Carah is:
- Available for supervision
Before you email them, read our advice on how to contact a supervisor.
Supervision history
Current supervision
-
Doctor Philosophy
Vibes, Flows, Feelings: Investigating the algorithmic techniques of affective capitalism
Principal Advisor
Other advisors: Associate Professor Elizabeth Stephens
-
Doctor Philosophy
Mothers and the consumption and promotion of alcohol on social media
Principal Advisor
-
Doctor Philosophy
Algorithmic Realities: Platform Data Processing Perceptions of Productivity Content Creators, and Their Influence
Principal Advisor
Other advisors: Dr Alex Bevan
-
Doctor Philosophy
Reality Check: augmented reality on social media
Principal Advisor
Other advisors: Dr Alex Bevan
-
Doctor Philosophy
Rural women's online self-representation and identity construction on Chinese short-video sharing apps Douyin and Kuaishou
Principal Advisor
Other advisors: Associate Professor Pradip Thomas
-
Doctor Philosophy
Crafting new realities: How augmented reality transforms our lived experience of the world
Principal Advisor
Other advisors: Dr Alex Bevan
-
Doctor Philosophy
Affective digital labour and FemTech
Principal Advisor
Other advisors: Associate Professor Elizabeth Stephens
-
Doctor Philosophy
Rumour in Social Media: A study on Bangladesh Cases
Associate Advisor
Other advisors: Associate Professor Pradip Thomas
-
Master Philosophy
A quieter space: the diminution of film audio commentary and intentionalism, a case for the rehabilitation of screen-specific paratext
Associate Advisor
Other advisors: Associate Professor Ted Nannicelli
-
Master Philosophy
A quieter space: the diminution of film audio commentary and intentionalism, a case for the rehabilitation of screen-specific paratext
Associate Advisor
Other advisors: Associate Professor Ted Nannicelli
-
Doctor Philosophy
Influences of social media-based communication on ecotourism: a case study in India
Associate Advisor
Other advisors: Dr Leah Henrickson, Associate Professor Elske van de Fliert
-
Doctor Philosophy
In what ways has creativity, play and social exchange manifested itself in the amateur radio community in Australia
Associate Advisor
Other advisors: Dr Alex Bevan
-
Doctor Philosophy
Sports betting as an everyday practice
Associate Advisor
Other advisors: Professor Murray Phillips, Dr Rebecca Olive
-
Doctor Philosophy
Research on the effects of the digital media visual context on artistic representation and art creation of professional artists across the Asia-Pacific region.
Associate Advisor
Other advisors: Dr Sungyong Ahn, Dr Caroline Wilson-Barnao
-
Doctor Philosophy
The Platformisation of Film and Television Aesthetics
Associate Advisor
Other advisors: Associate Professor Ted Nannicelli
-
Master Philosophy
A Quieter Space: Revisiting Audio Commentaries by Filmmakers at a Time of Declining Directorial Voices
Associate Advisor
Other advisors: Associate Professor Ted Nannicelli
-
Doctor Philosophy
In what ways has creativity, play and social exchange manifested itself in the amateur radio community in Australia
Associate Advisor
Other advisors: Dr Alex Bevan
-
Doctor Philosophy
Vaccinating the future: Australian GLAM industry approaches to collecting COVID 19.
Associate Advisor
Other advisors: Dr Caroline Wilson-Barnao
-
Doctor Philosophy
Sports betting as an everyday practice
Associate Advisor
Other advisors: Professor Murray Phillips, Dr Rebecca Olive
Completed supervision
-
2017
Doctor Philosophy
The Personalisation of Publicity in the Museum: From Visitors to Users
Principal Advisor
-
2017
Doctor Philosophy
Branding Bosnia: Post-conflict Tourism and Media Legacy in Consumer Culture
Principal Advisor
-
2013
Doctor Philosophy
Corporate Social Marketing, Petronas Festival Advertisements: Nation Building, Brand Building and Identity
Principal Advisor
Other advisors: Associate Professor Pradip Thomas
-
2022
Doctor Philosophy
Affective partisanship within the polarised discursive practices of opinion websites during the 2017 Jakarta gubernatorial election
Associate Advisor
Other advisors: Associate Professor Pradip Thomas
-
2020
Doctor Philosophy
Extent of Democratic Discourse Seen in Reader Comments to Online News Stories: The Case of the Maldives
Associate Advisor
-
2017
Doctor Philosophy
Empowering Communities in Rural Bangladesh: The role of Union Information and Service Centre connectivity
Associate Advisor
Other advisors: Associate Professor Pradip Thomas
-
2017
Doctor Philosophy
Framing Democracy: The Media, Political Culture, and Conservative Democratisation in South Korea
Associate Advisor
-
2017
Doctor Philosophy
Television and the cultural globalisation of food, clothing and music in Doi Moi Vietnam
Associate Advisor
Other advisors: Associate Professor Levi Obijiofor
-
2017
Doctor Philosophy
The Role of the English Language in Oman English Foreign Radio Station 90.4FM in Broadcasting Local Content across Oman
Associate Advisor
-
2016
Doctor Philosophy
Mobile Phones and the Margins: An Ethnographic Study in Post-conflict Sierra Leone
Associate Advisor
Other advisors: Associate Professor Elske van de Fliert
-
2016
Doctor Philosophy
Inequality as Meritocracy: A Critical Discourse Analysis of the Metaphors of Flexibility, Diversity, and Choice, and the Value of Truth in Singapore's Education Policies, 1979 - 2012
Associate Advisor
Other advisors: Dr Natalie Collie
-
2015
Doctor Philosophy
Political reporting from two sides: Analysis of how journalists and media advisers work/operate/interact
Associate Advisor
Other advisors: Associate Professor Levi Obijiofor
-
2014
Doctor Philosophy
Mobile phones and their implications for teenagers in Brunei Darussalam
Associate Advisor
Other advisors: Associate Professor Levi Obijiofor
-
2013
Doctor Philosophy
Dialogue as communication: Challenges and prospects for Christian-Muslim relationship in Kaduna State, Nigeria.
Associate Advisor
Other advisors: Associate Professor Pradip Thomas
Media
Enquiries
Contact Professor Nicholas Carah directly for media enquiries about:
- advertising
- alcohol
- alcohol advertising
- digital advertising
- digital media
- digital platforms
- gambling
- Social media
- social media algorithms
- Social networking sites
Need help?
For help with finding experts, story ideas and media enquiries, contact our Media team: